Social Media Conference 21 March 2012 #CCsocmed www.charitycomms.org.uk
Measuring social mediaEmerson Povey, Digital Communities Editor@emersonp@amnestyuk
What do you want to know?ReachHow many people am I talking to?What makes more people join us?EngagementHow many of them are listening?How many of them are talking to/about us?ActionHow many of them are doing something?
Measuring action – Google Analyticshttp://www.amnesty.org.uk?utm_source=social&utm_medium=twitter&utm_campaign=MayAppeal&utm_content=AppealTweet1
Measuring action – Google Analyticshttp://www.amnesty.org.uk?utm_source=social Email, social media, even press&utm_medium=twitter Twitter, Facebook, Google plus&utm_campaign=MayAppeal Fundraising, campaigning&utm_content=AppealTweet1http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578