Innovations and trendsin communications,brand and fundraising        Conference        30 January, 2013        London     ...
Trends and innovationFuture trendsMichele MaddenJanuary 2013
Global Local  Political     The polarisation of                     politics                                      Viva la ...
Global Local  Political     The polarisation of                     politics                                      Viva la ...
Aftermath of the financial meltdown...?     The polarisation of politics                                                 "...
Viva la devolutionDevolution orindependence?Cutting theties: Whatwould it meanfor England?                     6
Why does this matter, what can you do?• Global rise of nationalism, alignment with more right-wing political  agenda, coup...
Global Local  Political     The polarisation of                     politics                                      Viva la ...
Stagnation, growth and playing FTSE                                                                     Emerging economies...
Cut loose and fancy-free• Insert optimism chart  from CAMEurozone settling         Av. household         More cuts        ...
Why does this matter, what can you do?• We‟re in for the long haul, this is the new normal• Global picture affects how we ...
Global Local  Political     The polarisation of                     politics                                      Viva la ...
Generation information      •     Mushrooming of choice      •     Mushrooming of people?                                 ...
The residential potentialRise of the          An Englishman‟snon-committal        home is hisconsumer             castle  ...
Why does this matter, what can you do?• It‟s a crowded, busy world out there.• Expectations of what we receive as a consum...
Global Local  Political     The polarisation of                     politics                                      Viva la ...
See ya later, data • Internet, mobile technologies, social media: Good for   democracy, progress • Personalised internet a...
Digital, diligent and dictating   100%    80%              2010   2012    60%                                             ...
Why does this matter, what can you do?• Social activism – easy click? volunteering, protesting, giving, what is  real?• Ho...
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www.nfpsynergy.net2-6 Tenter GroundSpitalfieldsLondon E1 7NH 020 7426 8888insight@nfpsynergy.netwww.twitter.com/nfpsynergy...
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Seeing the bigger picture

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Michele Madden, nfpSynergy
Innovations and trends in communications, brand and fundraising conference
www.charitycomms.org.uk/events

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  • A line of young women and men wearing the right-wing party’s trademark black T-shirts checked identification before giving grateful recipients a plastic carrier bag filled with fruit, vegetables and pasta.” Economist Aug 11 2012
  • Government support for Britain’s banks has reached a staggering £850bn and the eventual cost to taxpayers will not be known for years [vi]Home repossessions hit 14 year high in 2009 [iii]1.31 million people were made redundant during the recession [i]Unemployment hit a record high of 2.53 million people in January 2011[iv]
  • Average net household income in Britain (after taxes and benefits) £515 per week in 2010-11
  • Seeing the bigger picture

    1. 1. Innovations and trendsin communications,brand and fundraising Conference 30 January, 2013 London #CCinnovations
    2. 2. Trends and innovationFuture trendsMichele MaddenJanuary 2013
    3. 3. Global Local Political The polarisation of politics Viva la devolution! Stagnation, Economic growth & playing FTSE Cut loose and fancy free Generation The residential Social information potential Digital, diligent &Technological See ya later, data dictating 3
    4. 4. Global Local Political The polarisation of politics Viva la devolution! Stagnation, Economic growth & playing FTSE Cut loose and fancy free Generation The residential Social information potential Digital, diligent &Technological See ya later, data dictating 4
    5. 5. Aftermath of the financial meltdown...? The polarisation of politics "It [Islam] is a menace to all we in the West“We are providing food hold dear Nick Griffinproduced in Greece forGreek citizens only.”Ilias Ksssidaris, Spokesman forGolden Dawn Mainstream parties unable to contain responses. Right or left turn? 5
    6. 6. Viva la devolutionDevolution orindependence?Cutting theties: Whatwould it meanfor England? 6
    7. 7. Why does this matter, what can you do?• Global rise of nationalism, alignment with more right-wing political agenda, coupled with economic situation mean more uncertainty o Hardening of attitude to charities o Overseas causes more difficult to raise funds for o Who „deserves‟ support?  Case for support• Specific issue of Scottish independence – in particular for UK wide charities o Time and money spent to separate operations o Change of priorities between countries? o Increase in competition at local level with established, local Scottish charities o Decrease in funds, fewer economy savings  Assess impact, plan, engage 7
    8. 8. Global Local Political The polarisation of politics Viva la devolution! Stagnation, Economic growth & playing FTSE Cut loose and fancy free Generation The residential Social information potential Digital, diligent &Technological See ya later, data dictating 8
    9. 9. Stagnation, growth and playing FTSE Emerging economies 9.1 World 7.7 Developed economies 6.3 5.8 5.8 5.2 5 5.1 3.8 3.5 2.7 3.1 2.9 3.1 2.4 1.8 1.4 1.6 0.1 -0.8 2007 2008 2009 2010 2011 2012** 2013 -3.6 Worlds apart, GDP growth at PPP* • Global financial crisis hit in 2008 • Long term stagnation • America • Developing countries • Poland, Turkey, Mexico, strength, stability growth*Purchasing -power parity , **EstimateSource: Economist Intelligence Unit 9
    10. 10. Cut loose and fancy-free• Insert optimism chart from CAMEurozone settling Av. household More cuts Giving levelsdown? income - £515 static at best 26% 24% 19% 23% 22% 22% 22% 14% 15% 14% 17% 17% 14% Give less, 16% 10% 7% 11% 10% 8% 10% 9% Give more, 8% 7% 6% 6% 10% 4% 5% 9% -4% -6% -12% -5% -8% -5%Giving expectations -12% -15% -14% index (% Give more - -18% -18% -20% % Give less), -8% 10
    11. 11. Why does this matter, what can you do?• We‟re in for the long haul, this is the new normal• Global picture affects how we feel even if we‟re not that affected ourselves, need to bear this in mind Sharper focus on mission to respond to greater need Continued public sector cuts, full cost recovery Uncertainty, long term financial planning Planning and resourcing 11
    12. 12. Global Local Political The polarisation of politics Viva la devolution! Economic Stagnation, growt h & playing FTSE Cut loose and fancy free Generation The residential Social information potential Digital, diligent &Technological See ya later, data dictating 12
    13. 13. Generation information • Mushrooming of choice • Mushrooming of people? 2008 2010 2012 • Rise of intermediaries 74% 75% • Change in consumer behaviour 72% 63% 64% 64% 65% 54% 35% Total Male Female 16-24 25-34 35-44 45-54 55-64 65-74 “Which of the following, if any, have you done on the internet in the last 6 months? Compared/looked up prices for any product or service / used a price comparison web site” | Via any means of internet connectionBase: all individuals aged 16-74, GB 13Source: nVision Research
    14. 14. The residential potentialRise of the An Englishman‟snon-committal home is hisconsumer castle 14
    15. 15. Why does this matter, what can you do?• It‟s a crowded, busy world out there.• Expectations of what we receive as a consumer have risen and will continue to rise.• Our relationships with charities will not be exempt from this. o Loyalty may be to a cause rather than a charity How do charities ensure on-going income when donors are afraid of an on-going commitment? Managing volunteers better Intermediaries – who are yours? How can individual charities position themselves through the routes that people already take? What does being a supporter of your charity say about the consumer? Life stage and products, do they still match? 15
    16. 16. Global Local Political The polarisation of politics Viva la devolution! Economic Stagnation, growt h & playing FTSE Cut loose and fancy free Generation The residential Social information potential Digital, diligent &Technological See ya later, data dictating 16
    17. 17. See ya later, data • Internet, mobile technologies, social media: Good for democracy, progress • Personalised internet and apps • Data security. Cyberspace the new frontline for security • Personal protection vs personal freedom? 17
    18. 18. Digital, diligent and dictating 100% 80% 2010 2012 60% “If a friend or family member 40% recommends a product or service to me I am much 20% more likely to buy it” | % who agree or agree strongly 0% ABC1 Total 16-34 35-54 C2DE Female Male 55+Base: 2,000 - 5,000 online respondents aged 16+, GBSource: nVision Research 18
    19. 19. Why does this matter, what can you do?• Social activism – easy click? volunteering, protesting, giving, what is real?• How do charities with limited resources ensure they are digitally safe?• How to use all the digital data that it is possible to collect on those engaging with you. Find your way through it, segment it, wring every bit of value from it.• How can supporters customize their relationship with you?• In a world of info overload, how can you attract attention, make life easier? 19
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    21. 21. www.nfpsynergy.net2-6 Tenter GroundSpitalfieldsLondon E1 7NH 020 7426 8888insight@nfpsynergy.netwww.twitter.com/nfpsynergywww.linkedin.com/company/nfpsynergyRegistered office: 2-6 Tenter Ground Spitalfields London E1 7NH. Registered in England No. 04387900. VAT Registration 839 8186 72

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