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Multimedia on a budget
 

Multimedia on a budget

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Sam care, digital producer

Sam care, digital producer
Web effectiveness workshop
www.charitycomms.org.uk/events

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    Multimedia on a budget Multimedia on a budget Presentation Transcript

    • Multimedia on a budget Sam Care | Freelance Digital Producer
    • First half Second half Five ways to add multimedia to your website on the cheap 21 best tips anyone gave me when I started producing multimedia
    • 1 Creative Commons Anyone can make a creative work, e.g. photos, videos, a podcast etc and release it under a Creative Commons licence. Photo by Tony Hisgett released under a Creative Commons Attribution licence Anyone can then use that work on their website as long as they follow the terms set out in the licence. Pros Free + lots of great stuff available Cons Can be time consuming to find something appropriate + must be able to credit the creator on your website Sam Care | Freelance Digital Producer Useful links Creative Commons http://search.creativecommons.org/ Flickr Creative Commons images http://www.flickr.com/creativecommons/
    • 2 Volunteer s Some of your volunteers may have multimedia skills you can utilise. Or find new volunteers with multimedia skills e.g. media students, keen amateurs, budding pros looking for more experience. Pros Free + large pool of talent who want do something good for charity that they enjoy or will help them develop a career Cons Volunteer multimedia creators may have less experience with professional commissioning e.g. taking a brief or delivering on-brand content. Sam Care | Freelance Digital Producer Photo by memoriesbymike released under a Creative CommonsNonCommercial-NoDerivs 2.0 Generic licence
    • 3 Low budget stock Photo by memoriesbymike Released under a Creative Commons NonCommercial-NoDerivs 2.0 Generic licence Online libraries such as iStock or Shutterstock sell photos, illustrations and video for relatively low prices. Pros Cheap, professional quality images, illustrations and video Cons Can be difficult to find something suitable. Content tends to look generic and not personal to your charity Sam Care | Freelance Digital Producer Useful links iStock http://www.istockphoto.com Shutterstock http://www.shutterstock.com/
    • 4 Commissionin g They may not be as expensive as you think. They will always attempt to fit a quote to your budget e.g. scheduling all the filming for one day in one location. Ask colleagues and contacts for a recommendation. If you can take on some of the work yourself e.g. interviewing, a freelancer might be within budget when a full production company is not. Pros Professional quality content Cons Not free Sam Care | Freelance Digital Producer Photo by Birch Bay Hostel Released under a Creative Commons NonCommercial-NoDerivs 2.0 Generic licence
    • 5 DI Y Photo by David Blaine Released under a Creative Commons Attribution 2.0 Generic licence Plenty of one-day courses available or web tutorials to teach you the basics. Useful links Cost of decent kit and software has fallen greatly over the past few years. Pros Free or very low cost. Full control over what you create. Cons DIY content creation can be a timesucker so set yourself some limits. Sam Care | Freelance Digital Producer Lynda (online training courses) http://www.lynda.com YouTube (great for free tutorials) http://www.youtube.com Apple iMovie http://www.apple.com/uk/mac/imovie/ Adobe Creative Cloud http://www.adobe.com/uk/products/creative cloud.html
    • Part 2 Sam Care | Freelance Digital Producer
    • 21 best tips anyone gave me when I started producing multimedia ONE Know your limits - it is good to be ambitious but start with something basic TWO Prepare, prepare, prepare THREE When taking a photo or video of a person make sure your back is to the sun or brightest light source in the room FOUR Show people the photos you’re taking to help them relax FIVE Take a step closer to your subject than you would normally Sam Care | Freelance Digital Producer
    • 21 best tips anyone gave me when I started producing multimedia SIX A simple way to improve the photo you are taking is to move your subject slightly off-centre SEVEN Take 10 photos of the same scene and choose the best one for your website EIGHT If you are working on your own, audio clips are much easier to produce than videos. NINE The best free software for basic editing of audio clips is called Audacity TEN Golden rule of sound recording is get your mic as close to your subject as possible Sam Care | Freelance Digital Producer
    • 21 best tips anyone gave me when I started producing multimedia ELEVEN There are lots of types of microphones but the most useful are shotgun and lapel mics TWELVE Echo is the arch enemy of sound recording. You can’t remove it later THIRTEEN Sound is 50% of your video production - spend time getting it right FOURTEEN If you’re planning on making a video or editing some audio, practice with the software before you go out and record your footage FIFTEEN This is how you set up the chairs and camera for a sitdown video interview Sam Care | Freelance Digital Producer
    • 21 best tips anyone gave me when I started producing multimedia SIXTEEN When interviewing someone don’t ask them closed questions. Not “Did you enjoy shopping today?” instead “How was your shopping trip today?” SEVENTEEN If you’re interviewing someone and they are giving long answers ask them the question a second time and ask for the answer in half as many words EIGHTEEN Don’t be afraid to direct your subjects when you are taking a photo or recording video of them NINETEEN Backup your photos, audio or video as soon as you can TWENTY YouTube tutorials are a fantastic and free resource Sam Care | Freelance Digital Producer
    • 21 best tips anyone gave me when I started producing multimedia TWENTY-ONE Enjoy it Sam Care | Freelance Digital Producer
    • Thank you! Any questions? Sam Care | Freelance Digital Producer