Tips for working with journalists
 

Tips for working with journalists

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Ros Wynne-Jones
Changing minds seminar
www.charitycomms.org.uk/events

Award-winning journalist Ros Wynne-Jones will draw on her experience reporting global and UK poverty to analyse the role of the media in influencing the terms of the public conversation. With a choked inbox of press releases, which issues and stories catch a journalist's attention and offer a chance to shift the debate on a contentious issue?

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Tips for working with journalists Tips for working with journalists Presentation Transcript

  • Changing minds working with the media to change public attitudes
  • Stuff about me
  • Ten Tabloid Top Tips • • • • • • • • • • 1. Be reliable 2. Bother the right person 3. At the right time 4. Be ready 5. Know your story in a sentence 6. Emotional blackmail won’t work 7. Don’t assume celebrity sells 8. Let people to tell their own stories 9. Look at exclusives 10. Don’t underestimate the newspaper’s audience
  • Changing the debate
  • Hope not Hate
  • Village of Hope
  • Darfur
  • Movember
  • The Elephant in the Room
  • Changing the debate on welfare
  • Human Beings
  • Bedroom Tax
  • Who do you think the government should help?
  • Heroes