0
Changing minds
working with the media to change
public attitudes
Stuff about me
Ten Tabloid Top Tips
•
•
•
•
•
•
•
•
•
•

1. Be reliable
2. Bother the right person
3. At the right time
4. Be ready
5. Kn...
Changing the debate
Hope not Hate
Village of Hope
Darfur
Movember
The Elephant in the Room
Changing the debate on welfare
Human Beings
Bedroom Tax
Who do you think the government
should help?
Heroes
Upcoming SlideShare
Loading in...5
×

Tips for working with journalists

367

Published on


Ros Wynne-Jones
Changing minds seminar
www.charitycomms.org.uk/events

Award-winning journalist Ros Wynne-Jones will draw on her experience reporting global and UK poverty to analyse the role of the media in influencing the terms of the public conversation. With a choked inbox of press releases, which issues and stories catch a journalist's attention and offer a chance to shift the debate on a contentious issue?

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
367
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Tips for working with journalists"

  1. 1. Changing minds working with the media to change public attitudes
  2. 2. Stuff about me
  3. 3. Ten Tabloid Top Tips • • • • • • • • • • 1. Be reliable 2. Bother the right person 3. At the right time 4. Be ready 5. Know your story in a sentence 6. Emotional blackmail won’t work 7. Don’t assume celebrity sells 8. Let people to tell their own stories 9. Look at exclusives 10. Don’t underestimate the newspaper’s audience
  4. 4. Changing the debate
  5. 5. Hope not Hate
  6. 6. Village of Hope
  7. 7. Darfur
  8. 8. Movember
  9. 9. The Elephant in the Room
  10. 10. Changing the debate on welfare
  11. 11. Human Beings
  12. 12. Bedroom Tax
  13. 13. Who do you think the government should help?
  14. 14. Heroes
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×