Please Re-Tweet Me
CALL: 0117 325 0724                                                           Cost effective targeted campaigns  EMAIL: Sa...
OUR         About us            Campaign brief        Strategy                     Reporting andSKILLS                    ...
OUR         About us                                  Strategy            Tactics               Media             Reportin...
OUR         About us                                             Tactics   Media   Reporting andSKILLS                    ...
OUR          About us                                                                                          Reporting a...
OUR         About us                                                               Reporting andSKILLS                    ...
OUR         About us         Campaign brief           Strategy   Tactics   Media   Reporting andSKILLS                    ...
OUR         About us         Campaign brief           Strategy   Tactics   Media   Reporting andSKILLS                    ...
OUR         About us         Campaign brief           Strategy   Tactics   Media   Reporting andSKILLS                    ...
OUR         About us         Campaign brief           Strategy   Tactics   Media   Reporting andSKILLS                    ...
OUR         About us         Campaign brief           Strategy   Tactics   Media   Reporting andSKILLS                    ...
OUR         About us         Campaign brief                                        Reporting andSKILLS                    ...
OUR         About us         Campaign brief                                        Reporting andSKILLS                    ...
CALL: 0117 325 0724EMAIL: sales@renegademedia.netw w w .renegademedia.net
Upcoming SlideShare
Loading in …5
×

'Please Re-Tweet Me' campaign

599
-1

Published on

'Thank You' campaign

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
599
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • I need a paragraph for the experiential bit
  • The spare image needs to be a splash of 090 MAYF FEB12 TRAVEL EP with a click to open whole article
  • The spare image needs to be a splash of 090 MAYF FEB12 TRAVEL EP with a click to open whole article
  • We have 6 identified packages to be deliveredPRConferencesRoomsRestaurantsEventsSpaWhat I need is:6 panels as they are shownWith the above headingsAnd editable textSo essentially text boxes rather than images?And can I get the animation slowed on this pageJust enough time to read about 5 points on each
  • We have 6 identified packages to be deliveredPRConferencesRoomsRestaurantsEventsSpaWhat I need is:6 panels as they are shownWith the above headingsAnd editable textSo essentially text boxes rather than images?And can I get the animation slowed on this pageJust enough time to read about 5 points on each
  • We have 6 identified packages to be deliveredPRConferencesRoomsRestaurantsEventsSpaWhat I need is:6 panels as they are shownWith the above headingsAnd editable textSo essentially text boxes rather than images?And can I get the animation slowed on this pageJust enough time to read about 5 points on each
  • We have 6 identified packages to be deliveredPRConferencesRoomsRestaurantsEventsSpaWhat I need is:6 panels as they are shownWith the above headingsAnd editable textSo essentially text boxes rather than images?And can I get the animation slowed on this pageJust enough time to read about 5 points on each
  • We have 6 identified packages to be deliveredPRConferencesRoomsRestaurantsEventsSpaWhat I need is:6 panels as they are shownWith the above headingsAnd editable textSo essentially text boxes rather than images?And can I get the animation slowed on this pageJust enough time to read about 5 points on each
  • 'Please Re-Tweet Me' campaign

    1. 1. Please Re-Tweet Me
    2. 2. CALL: 0117 325 0724 Cost effective targeted campaigns EMAIL: Sales@renegademedia.netOur skills About us Campaign brief Strategy Tactics Media Reporting and evaluation What we do OUR EXPERIENCE ■ Tailored, targeted PR campaigns ■ Our team has close relationships with ■ Combine PR, social and experiential traditional media, bloggers and other to get brands talked about and deliver influencers results ■ We go beyond the press release and ■ Create content and experiences, then utilise a multitude of digital tools to amplify them across all media amplify or support your campaigns ■ Bridge the gap between digital and ■ We collaborate with the World’s physical Leading Independent agencies and have worked for top automotive, fashion, footwear, marine , sports and luxury brands CALL: 0117 325 0724 EMAIL: sales@renegademedia.net www. r ene gadene d ia.ne t
    3. 3. OUR About us Campaign brief Strategy Reporting andSKILLS Tactics Media evaluation About us PR is our DNA Renegade doesn’t condone vanity PR, our campaigns support or drive business objectives. Ultimately it’s about delivering sales by building and managing reputations by influencing the influencers. All our campaigns are amplified or supported by social media and digital tools such as paid content seeding. Our work for small, medium and international brands or leading creative and digital agencies delivers results thanks to an award-winning and proven approach, our media and blogger relationships and expert practitioners who understand consumer behaviour through years of experience and insight. CALL: 0117 325 0724 EMAIL: sales@renegademedia.net www. rene gadene d ia.ne t
    4. 4. OUR About us Strategy Tactics Media Reporting andSKILLS Campaign brief evaluation The brief… Overall campaign objective – Target 16 – 25 year olds, as this is a high risk encourage conversation and position the group of Meningitis, who are increasingly ignorant Meningitis Trust as the leading meningitis of images and stories associated with meningitis charity supporting sufferers, survivors and their families Ensure the charity became the primary destination for meningitis-related information for Raise awareness of the Trust’s work and all draw attention to the killer disease’s signs and symptoms Create content that was very different to the usual shock-tactics predominantly used in awareness campaigns, so the audience wouldn’t ignore the overarching message CALL: 0117 325 0724 EMAIL: sales@renegademedia.net www. rene gadene d ia.ne t
    5. 5. OUR About us Tactics Media Reporting andSKILLS Campaign brief Strategy evaluation Strategy… Develop creative, shareable content that was high impact with potential to become viral Had to be a mechanic that would utilise all of the its social media channels Renegade suggested something completely unrelated to the charity or the disease; a film that would garner mass audience attention CALL: 0117 325 0724 EMAIL: sales@renegademedia.net www. rene gadene d ia.ne t
    6. 6. OUR About us Reporting andSKILLS Campaign brief Strategy Tactics Media evaluation Tactics… Understanding how youngsters often ignore Renegade commissioned film production their parents’ advice, but are inclined to trust company, Atticus Finch, who works with major their grandparents, ‘Please ReTweet Me’ was recording artists (including Moby, George Michael born. and Snow Patrol), to shoot and post-produce the films pro bono. Timing was crucial to ensure we reached the right We scripted material for the main film, behind the audience and support the Trust’s ‘Don’t Wait for scenes material and interviews with key members the Rash’ seasonal activity in the festive period. of the charity and the choir. We also created and monitored Renegade re-wrote the song’s lyrics to www.pleasertweetme.com, engaging a broad reference major social networks and digital media audience through traditional PR outreach and brands, working with the Drybrook Male Voice social media marketing. Choir (average age of 60) in Gloucestershire, who performed the song, and appeared in a music video – the campaign centrepiece. CALL: 0117 325 0724 EMAIL: sales@renegademedia.net www. rene gadene d ia.ne t
    7. 7. OUR About us Reporting andSKILLS Campaign brief Strategy Tactics Media evaluation Tactics… CALL: 0117 325 0724 EMAIL: sales@renegademedia.net www. rene gadene d ia.ne t
    8. 8. OUR About us Campaign brief Strategy Tactics Media Reporting andSKILLS evaluation Media - national CALL: 0117 325 0724 EMAIL: sales@renegademedia.net www. rene gadene d ia.ne t
    9. 9. OUR About us Campaign brief Strategy Tactics Media Reporting andSKILLS evaluation Media - regional CALL: 0117 325 0724 EMAIL: sales@renegademedia.net www. rene gadene d ia.ne t
    10. 10. OUR About us Campaign brief Strategy Tactics Media Reporting andSKILLS evaluation Media - trade CALL: 0117 325 0724 EMAIL: sales@renegademedia.net www. rene gadene d ia.ne t
    11. 11. OUR About us Campaign brief Strategy Tactics Media Reporting andSKILLS evaluation Media - blogs CALL: 0117 325 0724 EMAIL: sales@renegademedia.net www. rene gadene d ia.ne t
    12. 12. OUR About us Campaign brief Strategy Tactics Media Reporting andSKILLS evaluation Media - social CALL: 0117 325 0724 EMAIL: sales@renegademedia.net www. rene gadene d ia.ne t
    13. 13. OUR About us Campaign brief Reporting andSKILLS Strategy Tactics Media evaluation Reporting and evaluation Key results of the campaign: December 2010 to June 2011: 100,000+ Video views (inc YouTube) 130+ YouTube likes 3,500+ views of Facebook tab 370 Facebook likes 700+ Tweets The campaign attracted 177 new Twitter followers, resulting in an estimated influence total of 85,428 Twitter views. In the campaign’s immediate aftermath page views soared: Thurs 16th Dec – 466 views Fri 17th Dec – 368 views Sun 19th Dec – 725 views Mon 20th Dec – 340 views CALL: 0117 325 0724 EMAIL: sales@renegademedia.net www. rene gadene d ia.ne t
    14. 14. OUR About us Campaign brief Reporting andSKILLS Strategy Tactics Media evaluation Reporting and evaluation The Trust’s Facebook followers increased by 67.2% in the first month post launch. PR maximised awareness. Over 5,000,000 people saw the story. Renegade obtained a quote from Engelbert Humperdinck, giving the campaign additional credibility. Coverage was secured in 40+ newspapers and magazines. The campaign also reached an estimated readership of 600,000 through blogger outreach. A deal with UCAS helped target the campaign to the right demographic using email and online seeding. CALL: 0117 325 0724 EMAIL: sales@renegademedia.net www. rene gadene d ia.ne t
    15. 15. CALL: 0117 325 0724EMAIL: sales@renegademedia.netw w w .renegademedia.net

    ×