• Share
  • Email
  • Embed
  • Like
  • Private Content
Extending your reach on a limited budget
 

Extending your reach on a limited budget

on

  • 1,810 views

Patrick Olszowski, and Emma Nye, Stroke Association

Patrick Olszowski, and Emma Nye, Stroke Association
Digital impact conference
www.charitycomms.org.uk/events

Statistics

Views

Total Views
1,810
Views on SlideShare
620
Embed Views
1,190

Actions

Likes
0
Downloads
7
Comments
0

2 Embeds 1,190

http://www.charitycomms.org.uk 1182
http://charitycomms.herokuapp.com 8

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Extending your reach on a limited budget Extending your reach on a limited budget Presentation Transcript

    • Stroke Helpline 0303 3033 300 stroke.org.uk Extending your reach on a limited budget Patrick Olszowski Stroke Association Patrick.olszowski@stroke.org.uk Emma Nye Stroke Association Emma.nye@stroke.org.uk
    • Stroke Helpline 0303 3033 300 stroke.org.uk • Why we needed an email network • Where we started from and where we‟ve got • How the email network works • Giving stroke survivors a platform • Showing impact • Growing activism • Market • Top quality imagery • Testing • Discussion Today!
    • Stroke Helpline 0303 3033 300 stroke.org.uk • Stroke can be prevented but still happens • Too many survivors struggle after stroke (emotionally, financially as well as with health) • More and more decisions are local • We want to stop stroke & ensure right to recover • Big challenge + small team = need reinforcements Why we needed an email network
    • Stroke Helpline 0303 3033 300 stroke.org.uk • 800 people receive printed newsletter • Number had been relatively static • Printed campaigners‟ pack • Slow to respond to new subscribers • Not attuned to news agenda • How to change culture and working practices has been biggest challenge Where we started from (pre May 2012)
    • Stroke Helpline 0303 3033 300 stroke.org.uk Where we’ve got so far (July 2013) • Over 6000 now on email • Open rate is 37% on average (not-for-profit average of 16% - http://bit.ly/Qaal8l) • Open-to-action rate is 23% (not-for-profit advocacy emails 4.2% - http://bit.ly/1b9CB4B) • Growing interest from organisation
    • Stroke Helpline 0303 3033 300 stroke.org.uk • Dotmailer and ThankQ • Can sign up at www.stroke.org.uk • We are open about why we want data • Postcode is the key field along with email – note we don‟t ask for full address • New language - in line with our new brand How the email network works
    • Stroke Helpline 0303 3033 300 stroke.org.uk Giving stroke survivors a platform • What matters to you? • What helped you recover? • Personal stories in each • We create dynamic content by region and nation • Lack some postcodes – so work underway to get these
    • Stroke Helpline 0303 3033 300 stroke.org.uk Showing impact of action Real world change Raising awareness through 900 people forwarding and helping people like Sarah
    • Stroke Helpline 0303 3033 300 stroke.org.uk • One call to action in every email – 1st story • Email goes out every two weeks (based on asking recipients) • Overhauled the emails so instead of one thing we cover information on what they want to know – benefit changes, health reforms and prevention advice Growing activism is top goal
    • Stroke Helpline 0303 3033 300 stroke.org.uk How we market the network • “Receive our newsletter” prominent across website • Plan to convert Campaigners‟ to Supporters‟ newsletter • Printed sign up forms and postcards (on your seats – please join us!) • Survey of 3717 survivors & carers = few hundred joins • Link with stroke clubs and groups • We encourage network to „friendraise‟ • Posters up in Dr‟s waiting rooms + QR code • Facebook and Twitter
    • Stroke Helpline 0303 3033 300 stroke.org.uk Quality pictures, many uses Report Campaigners’ network Guardian Social Care Network (picture gallery)
    • Stroke Helpline 0303 3033 300 stroke.org.uk Testing is a crucial part A/B testing: • 3 ways to tell people about stroke support vs. Tell all affected by stroke they‟re not alone • Here‟s what stroke survivors said vs. Are you feeling overwhelmed? • Stroke stories vs. The FAST story Benchmarking against other charities and learning from them
    • Stroke Helpline 0303 3033 300 stroke.org.uk Discussion