NSPCC's approach to internal comms by Hania Seddon

Getting the communication right
Hania Seddon
Head of Internal Communications, NSPCC

Contents
What’s the NSPCC all about?
New challenge
Our internal communications approach
Two-way communication
Using the right channels
Challenges
Questions

What’s the NSPCC all about?
Established in 1884
2,200 colleagues (approx)
2,000 volunteers (approx)
Our vision: To end cruelty to children
Building awareness
Central to this - keeping colleagues informed

New challenge
Bold new strategy in October 2009
But…
Period of change and uncertainty for colleagues

Our internal communications approach
Diverse audiences
Right information, right people, right time
Keep informed
“ If you don’t give people information, they’ll make up something to fill the void” (Carla O’Dell, US management guru)
Language
Link back to children – why we’re here

Two-way communication
Colleagues are listened to and views are valued
Opportunities to feed in
Understand reasoning behind decisions
“ The single biggest problem in communication is the illusion that it’s taken place ” (George Bernard-Shaw, playwright)

Using the right channels
Face to face
Online discussion groups
Intranet
Targeted emails
Magazines – for colleagues and volunteers
Effective key worker system

Challenges
Morale
Managers as messengers
Digital technology
A changing organisational culture
Listening
Continuing to learn

Questions?

NSPCC's approach to internal comms by Hania Seddon

by CharityComms on Jul 16, 2010

Accessibility

Upload Details

Usage Rights

2 Embeds 13

Statistics

NSPCC’s approach to internal comms by Hania Seddon — Presentation Transcript

http://www.charitycomms.org.uk	11
http://charitycomms.org.uk	2