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Movember. Great comms campaigns I wish I'd done seminar, 18 June 2014

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Matthew Sherrington, independent charity consultant …

Matthew Sherrington, independent charity consultant

Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk

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  • Anyone here NOT heard of Movember?

    BECAUSE MEN ARE WUSSES WHEN IT COMES TO THEIR HEALTH.
  • Globally
    4,026,562 Mo Bros and Mo Sistas since 2003
    £345 million raised since 2003
    770 men’s health projects funded since 2003


    2012 UK

    363,988 Mo Bros and Mo Sistas 40% up on 2011
    1,492,560 donations 40% up on 2011
    £26.9 million raised 20% up on 2011

    20% of Mo Bros and Mo Sistas went to the their doctor
    79% discussed their health with friends, family, and colleagues
    70% talked about specific men’s health issues
  • Stuart and Wally. Enjoying a Spitfire in the themed Gentleman’s Club. And before you joke about a cock between two balls, Wally cracked that one.

    Why I wish I’d done that? All the buttons.

    Communications nothing if it doesn’t inspire action

    A campaign that hit all the buttons. Engagement, Money, Awareness, Behaviour.

    Male audience
    Something every bloke wants to try
    Male bonding
    Fun experience
  • Transcript

    • 1. Men’s Health • 770 men’s health projects funded since 2003 • 20% participants visit doctor; 79% discuss health • Billions of conversations about men’s health Results over ten years
    • 2. Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk #commscampaigns

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