Bertie
Bosrédon*
Bertie Bosrédon* @cafedumonde http://bertie.fr . b@bertie.fr */bow-ray-dom/
CharityComms!
18 July 2013!
M...
*
About me!
n  BHF!
n  Breast Cancer Care!
n  Freelance!
n  Amnesty International, Scope,
Samaritans, Christian Aid,
I...
*
It was easier before…!
CMS	
  
CRM	
  
Donors	
  |	
  Events	
  |	
  Members	
  
Stakeholders	
  |	
  etc.	
  
	
  	
  	
  	
  
Media	
  
Poli;ca...
*
Owned media!
Website!
Email newsletter!
Third party!
Mobile !
*
Bought media!
Search!
Banners!
Cold list!
Affiliate!
*
Earned media!
Online PR!
Social Media!
*
Some stats!
Source: http://www.fanalyzer.co.uk
35-65+
37.1%
Every month, in the UK 

184 million hours watching
YouTube, average session 

20 minutes!
2nd biggest search engine
Sourc...
Source: http://www.guardian.co.uk/technology/2012/may/15/twitter-uk-users-10m
Twitter has over !
200 million users!
UK 26 ...
*
100 million users!
UK 11 million !
Source: http://www.experian.com
Pinterest is the fastest growing
social media site
2028% increase registrations
11 million users!
been there done that
3.5 million users!
*
After 3 weeks!
2,324 videos/hour!
*
How do you choose?!
Source: http://www.guardian.co.uk/voluntary-sector-network/2012/oct/09/practical-guide-started-social-media
Guidelines!
Training!
Objectives!
…!
*
Listen!
Engage!
Measure!
*
How to…!
*
Tools!
Sprout Social!
Hootsuite!
Radian 6!
Hubspot!
SocialBro!
FollowerWonk!
…!
£26! £39! £65!
£26! £39! £65!
£6!
£0!
*
Listening!
*
Engaging!
*
Measuring!
Social media planner!
Social media planner!
*
Digital
Charity
Benchmark!
39 charities!
Metrics!
Rule !!
Measurable!
Comparable!
Meaningful!
!
!
*
Example of metrics!
n  Social Media Number of followers
on main Twitter account !
n  Number of fans on main Facebook !...
*
Join the club?!
n Action for Blind
People!
n Actionaid!
n Arthritis Research
UK!
n BHF!
n Blind Veterans!
n Centre...
*
Any questions?!
!
b@bertie.fr!
@cafedumonde!
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
Meaningful metrics for social media
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Meaningful metrics for social media

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Bertie Bosrédon, digital engagement and social media consultant
Digital impact conference
www.charitycomms.org.uk/events

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Meaningful metrics for social media

  1. 1. Bertie Bosrédon* Bertie Bosrédon* @cafedumonde http://bertie.fr . b@bertie.fr */bow-ray-dom/ CharityComms! 18 July 2013! Measuring engagement on social media!
  2. 2. * About me! n  BHF! n  Breast Cancer Care! n  Freelance! n  Amnesty International, Scope, Samaritans, Christian Aid, International Tibet Network, CharityComms! n  Podcast, teaching…!
  3. 3. * It was easier before…!
  4. 4. CMS   CRM   Donors  |  Events  |  Members   Stakeholders  |  etc.           Media   Poli;cal   contacts   Campaigning  tool   Campaign  emails   Pe//ons   MPs   Off-­‐line   capture   DM   agency   Email     Service     Provider   Retail   Research   HR  Volun-­‐ teers   Finance   Text  dona/on   Dona/ons  RG   Dona/ons  SG   Events   …   Charity  digital  landscape   Social  Media   Monitoring   Broadcas/ng   Survey   It’s complicated… Intranet  
  5. 5. * Owned media! Website! Email newsletter! Third party! Mobile !
  6. 6. * Bought media! Search! Banners! Cold list! Affiliate!
  7. 7. * Earned media! Online PR! Social Media!
  8. 8. * Some stats!
  9. 9. Source: http://www.fanalyzer.co.uk 35-65+ 37.1%
  10. 10. Every month, in the UK 
 184 million hours watching YouTube, average session 
 20 minutes! 2nd biggest search engine Source:http://www.newmediatrendwatch.com!
  11. 11. Source: http://www.guardian.co.uk/technology/2012/may/15/twitter-uk-users-10m Twitter has over ! 200 million users! UK 26 million! 80% mobile access !
  12. 12. * 100 million users! UK 11 million !
  13. 13. Source: http://www.experian.com Pinterest is the fastest growing social media site 2028% increase registrations
  14. 14. 11 million users! been there done that
  15. 15. 3.5 million users!
  16. 16. * After 3 weeks! 2,324 videos/hour!
  17. 17. * How do you choose?!
  18. 18. Source: http://www.guardian.co.uk/voluntary-sector-network/2012/oct/09/practical-guide-started-social-media
  19. 19. Guidelines! Training! Objectives! …!
  20. 20. * Listen! Engage! Measure!
  21. 21. * How to…!
  22. 22. * Tools! Sprout Social! Hootsuite! Radian 6! Hubspot! SocialBro! FollowerWonk! …!
  23. 23. £26! £39! £65!
  24. 24. £26! £39! £65! £6! £0!
  25. 25. * Listening!
  26. 26. * Engaging!
  27. 27. * Measuring!
  28. 28. Social media planner!
  29. 29. Social media planner!
  30. 30. * Digital Charity Benchmark! 39 charities! Metrics! Rule !! Measurable! Comparable! Meaningful! ! !
  31. 31. * Example of metrics! n  Social Media Number of followers on main Twitter account ! n  Number of fans on main Facebook ! n  Percentage of traffic from social media ! n  Percentage of traffic from Facebook ! n  Percentage of traffic from Twitter ! ! n  Number of new followers ! n  Number of information questions to Twitter account! n  Number of information questions to Facebook page ! n  Number of information questions to! n  Number of offline acquisitions with social media source !
  32. 32. * Join the club?! n Action for Blind People! n Actionaid! n Arthritis Research UK! n BHF! n Blind Veterans! n Centre Point! n Children's Society! n Dogs Trust! n Girlguiding UK! n Guide Dogs! n Macmillan! n Marie Curie! n Mencap ! n National Autistic Society! n NSPCC ! n Oxfam! n Plan UK! n Practical Action! n Royal Marsden! n Scout Association ! n Shelter! n Sightsavers! n Teach First! n WSPA! n WWF ! n Action For Children! n Asthma UK! n Barnardos! n Diabetes UK! n Each ! n Mind! n Prostate Cancer UK! n RNIB! n RSPCA ! n Samaritans! n Save The Children! n Scope! n Vinspired ! n Youth Music !
  33. 33. * Any questions?! ! b@bertie.fr! @cafedumonde!
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