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How to create a tone of voice from scratch

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www.charitycomms.org.uk/events

www.charitycomms.org.uk/events

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Transcript

  • 1. a few words about innocentDan GermainHead of Creative
  • 2. what’s the big idea?
  • 3. what’s the big idea?
  • 4. start small, but do start
  • 5. know what you care about
  • 6. the main thing
  • 7. the main thing?
  • 8. be interesting
  • 9. be interesting
  • 10. be interesting
  • 11. be consistent
  • 12. keep talking
  • 13. still talking…
  • 14. conversation is free
  • 15. listen up, open up
  • 16. Fruitstock RIP
  • 17. listen up, open up