How to create a tone of voice from scratch

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How to create a tone of voice from scratch

  1. 1. a few words about innocentDan GermainHead of Creative
  2. 2. what’s the big idea?
  3. 3. what’s the big idea?
  4. 4. start small, but do start
  5. 5. know what you care about
  6. 6. the main thing
  7. 7. the main thing?
  8. 8. be interesting
  9. 9. be interesting
  10. 10. be interesting
  11. 11. be consistent
  12. 12. keep talking
  13. 13. still talking…
  14. 14. conversation is free
  15. 15. listen up, open up
  16. 16. Fruitstock RIP
  17. 17. listen up, open up

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