Communicationson a Shoestring      Conference      27 June, 2012, London      #shoestringcomms
“Above all whatmatters is notto lose the joy of living in  the fear of    dying” Maggie Keswick Jencks -         Founder
•“Maggie’s provides high quality,  innovative support for cancer     patients and survivors”    •“Maggie’s is an excellent...
Our problem is   not enough  people know   about us!!
14% in London;63% in Scotland
How can we solvethis problem and    with £0?
Our unique selling points   Founder’s story    Architecture         Art       Design       Gardens   Local community
1. Contacts1. Creativity1. Confidence
BUT... how to   build a  campaign?
How to involve    the whole  organisation?Something in it   for everyone
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
How Maggie’s builds low-cost, big impact media campaigns
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How Maggie’s builds low-cost, big impact media campaigns

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Katie Tait, Maggie's Cancer Caring Centres
Communications on a shoestring conference
www.charitycomms.org.uk/events

Published in: Health & Medicine
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How Maggie’s builds low-cost, big impact media campaigns

  1. 1. Communicationson a Shoestring Conference 27 June, 2012, London #shoestringcomms
  2. 2. “Above all whatmatters is notto lose the joy of living in the fear of dying” Maggie Keswick Jencks - Founder
  3. 3. •“Maggie’s provides high quality, innovative support for cancer patients and survivors” •“Maggie’s is an excellent example of supporting lifestyle change, so that attitudes andbehaviours can change positively for the long-term” •Professor Mike Richards CBE, National Clinical Director for Cancer
  4. 4. Our problem is not enough people know about us!!
  5. 5. 14% in London;63% in Scotland
  6. 6. How can we solvethis problem and with £0?
  7. 7. Our unique selling points Founder’s story Architecture Art Design Gardens Local community
  8. 8. 1. Contacts1. Creativity1. Confidence
  9. 9. BUT... how to build a campaign?
  10. 10. How to involve the whole organisation?Something in it for everyone
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