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How Maggie’s builds low-cost, big impact media campaigns

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Katie Tait, Maggie's Cancer Caring Centres …

Katie Tait, Maggie's Cancer Caring Centres
Communications on a shoestring conference
www.charitycomms.org.uk/events

Published in: Health & Medicine
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  • 1. Communicationson a Shoestring Conference 27 June, 2012, London #shoestringcomms
  • 2. “Above all whatmatters is notto lose the joy of living in the fear of dying” Maggie Keswick Jencks - Founder
  • 3. •“Maggie’s provides high quality, innovative support for cancer patients and survivors” •“Maggie’s is an excellent example of supporting lifestyle change, so that attitudes andbehaviours can change positively for the long-term” •Professor Mike Richards CBE, National Clinical Director for Cancer
  • 4. Our problem is not enough people know about us!!
  • 5. 14% in London;63% in Scotland
  • 6. How can we solvethis problem and with £0?
  • 7. Our unique selling points Founder’s story Architecture Art Design Gardens Local community
  • 8. 1. Contacts1. Creativity1. Confidence
  • 9. BUT... how to build a campaign?
  • 10. How to involve the whole organisation?Something in it for everyone

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