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How Maggie’s builds low-cost, big impact media campaigns
 

How Maggie’s builds low-cost, big impact media campaigns

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Katie Tait, Maggie's Cancer Caring Centres

Katie Tait, Maggie's Cancer Caring Centres
Communications on a shoestring conference
www.charitycomms.org.uk/events

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    How Maggie’s builds low-cost, big impact media campaigns How Maggie’s builds low-cost, big impact media campaigns Presentation Transcript

    • Communicationson a Shoestring Conference 27 June, 2012, London #shoestringcomms
    • “Above all whatmatters is notto lose the joy of living in the fear of dying” Maggie Keswick Jencks - Founder
    • •“Maggie’s provides high quality, innovative support for cancer patients and survivors” •“Maggie’s is an excellent example of supporting lifestyle change, so that attitudes andbehaviours can change positively for the long-term” •Professor Mike Richards CBE, National Clinical Director for Cancer
    • Our problem is not enough people know about us!!
    • 14% in London;63% in Scotland
    • How can we solvethis problem and with £0?
    • Our unique selling points Founder’s story Architecture Art Design Gardens Local community
    • 1. Contacts1. Creativity1. Confidence
    • BUT... how to build a campaign?
    • How to involve the whole organisation?Something in it for everyone