Web Metrics Made Easy Seminar 29 February 2012 #CCwebmetricswww.charitycomms.org.uk
Getting more from Google Analytics Seamus Morley Find50 Marketingwww.find50-marketing.co.ukTwitter: @find50
Advanced Segments• Where do visitors come from ? – Organic/SocialMedia/Grant PPC, Display Ads...• Where did they go on the site ? – Top Pages/Site Sections/Return Visits• What did they complete? – Downloads/SignUps/ beware site-wide averages
Goals Measuring SuccessEcommerce Site > £/£/£Content Site > `more visits staying longer` > Time on Site/ > BRate/PagesVisit > Market Share ? Multi-Channel Funnels – who contributed ?
GA - Three key features• Advanced Segments • Actionable data• Goals • Measuring site success• Intelligence Events • Find `unknown unknowns`
For more follow me on Twitter:@find50.First 3 new followers will get a free website review/ consultation.Presentation plus notes available at:www.find50-marketing.co.ukComments/feedback welcome at:firstname.lastname@example.org
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