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How to get board and senior management buy-in for communications Zoe Amar, Marketing and Business Development Manager, Lasa
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Programme  ,[object Object],[object Object],[object Object]
Buy-in tactics   Think ‘us’- not them and us   ,[object Object],[object Object],[object Object]
Buy-in tactics   Context: What other decisions are on the table?   1. Timing 2. Positioning re other decisions 3. How your decision makers cope under pressure
Buy-in tactics Stay focused on what you’re trying to achieve  ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are your decision makers really like? Jung’s Personality Types   Image © of Reed Learning
Analyticals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amiables  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Expressives  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demonstrating value What types of people are you dealing with? ,[object Object],[object Object],[object Object]
Thanks for your attention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Getting internal buy-in

  • 1. How to get board and senior management buy-in for communications Zoe Amar, Marketing and Business Development Manager, Lasa
  • 3.
  • 4.
  • 5. Buy-in tactics Context: What other decisions are on the table? 1. Timing 2. Positioning re other decisions 3. How your decision makers cope under pressure
  • 6.
  • 7. What are your decision makers really like? Jung’s Personality Types Image © of Reed Learning
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.