Editorial Skills for Charities          Workshop      26 January 2012www.charitycomms.org.uk
Getting creative and tackling       writer’s block
‘A lot of howling nonsense wouldbe avoided if, in every sentencecontaining the word WRITER, thatword was taken out and the...
1. Look to get involved in more than writing
‘A copywriter who is just a copywriteris not a copywriter.’
Direct Mail (Macmillan Cancer Support)Newsletter (Lewisham Council)Fundraising campaign materials (VSO)Exhibition (Royal A...
2. Expect to find ideas in the brief
Jennifer Kamara, 27, is no ordinaryentrepreneur. Kidnapped bysoldiers at the age of 18, she wasraped and beaten by her cap...
3. Don’t start writing too soon
4. Think with drawings
5. Change location
6. Do read about copywriting
The Copywriter’s Handbook, Robert W BlyHow to Write Sales Letters that Sell,Drayton BirdMore Words that Sell, Richard Bayan
1 Look to get involved in more than writing2 Expect to find ideas in the brief3 Don’t start writing too soon4 Think with d...
Getting creative and tackling writer’s block
Getting creative and tackling writer’s block
Getting creative and tackling writer’s block
Getting creative and tackling writer’s block
Getting creative and tackling writer’s block
Getting creative and tackling writer’s block
Getting creative and tackling writer’s block
Getting creative and tackling writer’s block
Getting creative and tackling writer’s block
Getting creative and tackling writer’s block
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Getting creative and tackling writer’s block

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Getting creative and tackling writer’s block

  1. 1. Editorial Skills for Charities Workshop 26 January 2012www.charitycomms.org.uk
  2. 2. Getting creative and tackling writer’s block
  3. 3. ‘A lot of howling nonsense wouldbe avoided if, in every sentencecontaining the word WRITER, thatword was taken out and the wordPLUMBER substituted; and theresult examined for the sense itmakes.’ Philip Pullman
  4. 4. 1. Look to get involved in more than writing
  5. 5. ‘A copywriter who is just a copywriteris not a copywriter.’
  6. 6. Direct Mail (Macmillan Cancer Support)Newsletter (Lewisham Council)Fundraising campaign materials (VSO)Exhibition (Royal Albert Hall)Direct Mail (Concern Worldwide)Website (Pathways)
  7. 7. 2. Expect to find ideas in the brief
  8. 8. Jennifer Kamara, 27, is no ordinaryentrepreneur. Kidnapped bysoldiers at the age of 18, she wasraped and beaten by her captorsand threatened with death if shetried to escape. Her mother wastold she would never see herdaughter again.
  9. 9. 3. Don’t start writing too soon
  10. 10. 4. Think with drawings
  11. 11. 5. Change location
  12. 12. 6. Do read about copywriting
  13. 13. The Copywriter’s Handbook, Robert W BlyHow to Write Sales Letters that Sell,Drayton BirdMore Words that Sell, Richard Bayan
  14. 14. 1 Look to get involved in more than writing2 Expect to find ideas in the brief3 Don’t start writing too soon4 Think with drawings5 Change location for a fresh perspective6 Do read about copywriting
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