‘A lot of howling nonsense wouldbe avoided if, in every sentencecontaining the word WRITER, thatword was taken out and the wordPLUMBER substituted; and theresult examined for the sense itmakes.’ Philip Pullman
Jennifer Kamara, 27, is no ordinaryentrepreneur. Kidnapped bysoldiers at the age of 18, she wasraped and beaten by her captorsand threatened with death if shetried to escape. Her mother wastold she would never see herdaughter again.
The Copywriter’s Handbook, Robert W BlyHow to Write Sales Letters that Sell,Drayton BirdMore Words that Sell, Richard Bayan
1 Look to get involved in more than writing2 Expect to find ideas in the brief3 Don’t start writing too soon4 Think with drawings5 Change location for a fresh perspective6 Do read about copywriting
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