View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Communicating core valuesthrough language and tone ofvoiceSeminar25 April 2013, London#CClanguage
Finding our voice25 April 2013Hannah Essex and Rachel Esplen
Why did our brand need to change?• In 2010, only 13% of parents, 10% of employers and 48% of teacherswere aware of Teach First.• Of these, 56% of parents, 48% of employers and 54% of teachersthought that Teach First is a government scheme.
Working out who we wanted to be“A brand is what people say about you when you’ve left the room”
Communicating who we want to beEducational disadvantage remains one of the most destructive andpervasive problems in the UK – perpetuating inequality and confiningthousands of young people up and down the country to a life ofunrealised potentialIf you are not given a fair chance in the classroom, you are notgiven a fair chance in life