Finding Mike, Rethink Mental Illness. Great comms campaigns I wish I'd done seminar, 18 June 2014

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  • 1. #FindMike by Johnny Benjamin & Rethink Mental Illness Brie Rogers Lowery Country Director, UK Change.org @brie_rl
  • 2. © Rethink Mental Illness Image: @ollyog
  • 3. #foundmike
  • 4. Photo ©VivaLaZoom
  • 5. 1. Personal story = engaging audience
  • 6. 2. Kept it simple: Who will find Mike?
  • 7. 3. Person first, brand second © Rethink Mental Illness
  • 8. Read more: • http://www.rethink.org/get- involved/campaigns/finding-mike-synopsis • http://www.charitycomms.org.uk/articles/findin g-mike • Full film of the story: https://www.youtube.com/watch?v=Ac7MKsj8 sWM If you have been affected by any of the issues shown here please contact the Samaritans: http://www.samaritans.org/
  • 9. Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk #commscampaigns