Social Media Conference 21 March 2012 #CCsocmed www.charitycomms.org.uk
Social media policies : Creating a top-tip listRob Dyson, PR & social media Manager,Whizz-Kidz
Key guiding factors for a policy1. Brand legacy & consistency2. If in doubt, don’t…3. Think Tupperware (share)4. Clock on – clock off
“As a BBC member of staff…[using social media] there are particular considerations to bear in mind. They can all be summarised as: Dont do anything stupid’.” BBC News Social media guidance document, 2011
1. Brand legacy (be your brand) • Social media isn’t separate from who you are & what you do – as an organisation • Speak (and wear) you voice, key messages, and aims online • Be consistent - because stuff on the internet stays there
2. If in doubt, don’t RT • Avoid foot-in-mouth disease • Tweets & statuses - and sharing someone else’s links - will be taken as a ‘statement’ or endorsement • Everyone has slips occasionally. Clear up. Say sorry.
Further reading• BT’s social media guide: bit.ly/BTsocmedguide• Chartered Institute of Public Relations: cipr.co.uk/content/social-media-guidance• BBC News soc med guidelines to staff: bbc.in/BBCsocmedguide