Rob Dyson, Whizz-Kidz www.charitycomms.org.uk/events

1. Social Media Conference
21 March 2012
#CCsocmed
www.charitycomms.org.uk

2. Social media policies : Creating a top-tip list
Rob Dyson, PR & social media Manager,
Whizz-Kidz

3. Key guiding factors for a policy
1. Brand legacy & consistency
2. If in doubt, don’t…
3. Think Tupperware (share)
4. Clock on – clock off

4. “As a BBC member of staff…[using social media]
there are particular considerations to bear in
mind. They can all be summarised as:
'Don't do anything stupid’.”
BBC News Social media guidance document, 2011

5. 1. Brand legacy (be your brand)
• Social media isn’t separate
from who you are & what
you do – as an organisation
• Speak (and wear) you voice,
key messages, and aims
online
• Be consistent - because
stuff on the internet stays
there

6. 2. If in doubt, don’t RT
• Avoid foot-in-mouth disease
• Tweets & statuses - and
sharing someone else’s links -
will be taken as a ‘statement’
or endorsement
• Everyone has slips
occasionally. Clear up. Say
sorry.

8. 3. Be an open box

11. Be yourself in a modern day
Tupperware party

12. 4. Clock on, clock off

13. Things to consider
• 24/7 smartphones – do you need to answer
that @ tweet at 11pm?
• Are you paid to work evenings and weekends?
• Sometimes: just listen. Monday morning is
where it starts.

14. Summary
• Stuff on the internet stays there
• Remember you’re a brand (as well as an
individual)
• Loose tweets sink fleets
• Switch off, set expectations

15. “Don’t do anything stupid”

16. Further reading
• BT’s social media guide:
bit.ly/BTsocmedguide
• Chartered Institute of Public Relations:
cipr.co.uk/content/social-media-guidance
• BBC News soc med guidelines to staff:
bbc.in/BBCsocmedguide

17. Photo credits
Oxfam tattoo
http://www.flickr.com/photos/oxfamdeutschland/4926613482/
Foot-in-mouth
http://www.flickr.com/photos/11535545@N00/6113356910/
Loose tweets
http://www.flickr.com/photos/socialmedia_nl/5361117010/
Tupperware box
http://www.bobpiper.co.uk/2009/07/defying_the_edgbaston_drinks_b/
Tupperware party
http://blogs.wsj.com/buzzwatch/2008/04/04/news-roundup-yes-relevance-matters-
tupperware-parties-for-cars/
Alarm clock
http://www.flickr.com/photos/cubagallery/4466636070/