Establishing Social Media Policies

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Rob Dyson, Whizz-Kidz
www.charitycomms.org.uk/events

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Establishing Social Media Policies

  1. 1. Social Media Conference 21 March 2012 #CCsocmed www.charitycomms.org.uk
  2. 2. Social media policies : Creating a top-tip listRob Dyson, PR & social media Manager,Whizz-Kidz
  3. 3. Key guiding factors for a policy1. Brand legacy & consistency2. If in doubt, don’t…3. Think Tupperware (share)4. Clock on – clock off
  4. 4. “As a BBC member of staff…[using social media] there are particular considerations to bear in mind. They can all be summarised as: Dont do anything stupid’.” BBC News Social media guidance document, 2011
  5. 5. 1. Brand legacy (be your brand) • Social media isn’t separate from who you are & what you do – as an organisation • Speak (and wear) you voice, key messages, and aims online • Be consistent - because stuff on the internet stays there
  6. 6. 2. If in doubt, don’t RT • Avoid foot-in-mouth disease • Tweets & statuses - and sharing someone else’s links - will be taken as a ‘statement’ or endorsement • Everyone has slips occasionally. Clear up. Say sorry.
  7. 7. 3. Be an open box
  8. 8. Be yourself in a modern day Tupperware party
  9. 9. 4. Clock on, clock off
  10. 10. Things to consider• 24/7 smartphones – do you need to answer that @ tweet at 11pm?• Are you paid to work evenings and weekends?• Sometimes: just listen. Monday morning is where it starts.
  11. 11. Summary• Stuff on the internet stays there• Remember you’re a brand (as well as an individual)• Loose tweets sink fleets• Switch off, set expectations
  12. 12. “Don’t do anything stupid”
  13. 13. Further reading• BT’s social media guide: bit.ly/BTsocmedguide• Chartered Institute of Public Relations: cipr.co.uk/content/social-media-guidance• BBC News soc med guidelines to staff: bbc.in/BBCsocmedguide
  14. 14. Photo creditsOxfam tattoohttp://www.flickr.com/photos/oxfamdeutschland/4926613482/Foot-in-mouthhttp://www.flickr.com/photos/11535545@N00/6113356910/Loose tweetshttp://www.flickr.com/photos/socialmedia_nl/5361117010/Tupperware boxhttp://www.bobpiper.co.uk/2009/07/defying_the_edgbaston_drinks_b/Tupperware partyhttp://blogs.wsj.com/buzzwatch/2008/04/04/news-roundup-yes-relevance-matters-tupperware-parties-for-cars/Alarm clockhttp://www.flickr.com/photos/cubagallery/4466636070/

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