Equal marriage in the USA - US Human Rights Campaign. Great comms campaigns I wish I'd done seminar, 18 June 2014

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Farah Nazeer, director of policy and campaigns, Bond

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Equal marriage in the USA - US Human Rights Campaign. Great comms campaigns I wish I'd done seminar, 18 June 2014

  1. 1. REFRAMING THE ISSUE ON MARRIAGE EQUALITY
  2. 2. Proposition 8 – State of California Eliminates Rights of Same-Sex Couples to Marry
  3. 3. Defeat and Renewal
  4. 4. Equal Marriage The Campaign moved from ‘Equal Rights’ to ‘Marriage Equality’ •Connection through common human bonds •Love, honour, family, commitment •Values shared by all Americans •Discipline on the messaging •Claiming the term ‘marriage’
  5. 5. SOCIAL MEDIA
  6. 6. MARRIAGE EQUALITY
  7. 7. MARRIAGE EQUALITY

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