REFRAMING THE ISSUE ON
MARRIAGE
EQUALITY
Proposition 8 – State of California Eliminates
Rights of Same-Sex Couples to Marry
Defeat and Renewal
Equal Marriage
The Campaign moved from ‘Equal Rights’ to
‘Marriage Equality’
•Connection through common human bonds
•Love,...
SOCIAL MEDIA
MARRIAGE
EQUALITY
MARRIAGE
EQUALITY
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Equal marriage in the USA - US Human Rights Campaign. Great comms campaigns I wish I'd done seminar, 18 June 2014

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Equal marriage in the USA - US Human Rights Campaign. Great comms campaigns I wish I'd done seminar, 18 June 2014

  1. 1. REFRAMING THE ISSUE ON MARRIAGE EQUALITY
  2. 2. Proposition 8 – State of California Eliminates Rights of Same-Sex Couples to Marry
  3. 3. Defeat and Renewal
  4. 4. Equal Marriage The Campaign moved from ‘Equal Rights’ to ‘Marriage Equality’ •Connection through common human bonds •Love, honour, family, commitment •Values shared by all Americans •Discipline on the messaging •Claiming the term ‘marriage’
  5. 5. SOCIAL MEDIA
  6. 6. MARRIAGE EQUALITY
  7. 7. MARRIAGE EQUALITY

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