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Easy, low-cost ways to
 improve your website
      Jim Raymond
Low cost ways to:
   Understand your users


    Improve your website


      Get more users
User questions
• What did you want to do last time you visited
  our website?
• How easy was it to complete what you wante...
User groups
•   Service users
•   Donors
•   Campaigners
•   Volunteers
•   Shoppers
•   Subscribers
•   Followers
Openhallway.com Free for 10 min sessions, $19 per month
500MB
Silverbackapp.com Free 30 day trial, $69.95 to buy
Google.com/analytics Free
Key metrics
• Audience – goal – value – volume
  (repeated for each primary audience group)
• Finding your website
• Page ...
Alexa.com free
SurveyMonkey.com Free 100 tests, £19.95/month 1,000 tests
PollDaddy.com Free 100 tests, £200/year 1,000 tests
4qsurvey.com Free
Google Page Speed Free
Key questions
• Is it clear what you want your users to do on the
  homepage?
• Are all key goals signposted on the homepa...
Feedburner.google.com Free
Disqus.com Free
Open Source CMS
•   Wordpress
•   Joomla
•   Drupal
•   Dotnetnuke
•   Umbraco
Salesforce.com/uk Free
fivesecondtest.com pricing starts at free, 100 responses
$20/month
Navflow.com pricing starts at free, 100 responses $20/month
Clickdensity.co.uk Free for up to 5000 clicks, then £2.50 per
month
Google.com/WebsiteOptimizer Free
IIS SEO Toolkit Free
Google Webmaster Tools Free
Yahoo Site Explorer Free
Bing Webmaster Tools Free
Powermapper.com £99 standard edition single licence
Adwords.google.co.uk Cost varies depending on usage
AddThis.com Free
Facebook Open Graph Free
Do something!
Easy, low cost ways to improve your website
Easy, low cost ways to improve your website
Easy, low cost ways to improve your website
Easy, low cost ways to improve your website
Easy, low cost ways to improve your website
Easy, low cost ways to improve your website
Easy, low cost ways to improve your website
Easy, low cost ways to improve your website
Easy, low cost ways to improve your website
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Easy, low cost ways to improve your website

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Jim Raymond, Baigent Digital
www.charitycomms.org.uk/events

Published in: Technology, Design
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Transcript of "Easy, low cost ways to improve your website"

  1. 1. Easy, low-cost ways to improve your website Jim Raymond
  2. 2. Low cost ways to: Understand your users Improve your website Get more users
  3. 3. User questions • What did you want to do last time you visited our website? • How easy was it to complete what you wanted to do? • Was there anything you were unable to do? • How would you rate our website out of 10? What do we have to do make it a 10? • Is there anything we can add to the site to encourage you to donate to us next time you visit? See http://askcharity.org.uk/blog/2010/05/if-in- doubt-ask-the-audience/
  4. 4. User groups • Service users • Donors • Campaigners • Volunteers • Shoppers • Subscribers • Followers
  5. 5. Openhallway.com Free for 10 min sessions, $19 per month 500MB
  6. 6. Silverbackapp.com Free 30 day trial, $69.95 to buy
  7. 7. Google.com/analytics Free
  8. 8. Key metrics • Audience – goal – value – volume (repeated for each primary audience group) • Finding your website • Page impressions/visits/estimate of visitors • Where do people leave? • Site search – what are people looking for? • Conversion rates for funnels
  9. 9. Alexa.com free
  10. 10. SurveyMonkey.com Free 100 tests, £19.95/month 1,000 tests
  11. 11. PollDaddy.com Free 100 tests, £200/year 1,000 tests
  12. 12. 4qsurvey.com Free
  13. 13. Google Page Speed Free
  14. 14. Key questions • Is it clear what you want your users to do on the homepage? • Are all key goals signposted on the homepage? • Is there a relevant call to action on every page? • Do you check every page once every three months? • Do you review the usage of every page once a year?
  15. 15. Feedburner.google.com Free
  16. 16. Disqus.com Free
  17. 17. Open Source CMS • Wordpress • Joomla • Drupal • Dotnetnuke • Umbraco
  18. 18. Salesforce.com/uk Free
  19. 19. fivesecondtest.com pricing starts at free, 100 responses $20/month
  20. 20. Navflow.com pricing starts at free, 100 responses $20/month
  21. 21. Clickdensity.co.uk Free for up to 5000 clicks, then £2.50 per month
  22. 22. Google.com/WebsiteOptimizer Free
  23. 23. IIS SEO Toolkit Free
  24. 24. Google Webmaster Tools Free
  25. 25. Yahoo Site Explorer Free
  26. 26. Bing Webmaster Tools Free
  27. 27. Powermapper.com £99 standard edition single licence
  28. 28. Adwords.google.co.uk Cost varies depending on usage
  29. 29. AddThis.com Free
  30. 30. Facebook Open Graph Free
  31. 31. Do something!
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