Digital at UNICEF UK

2,004 views
1,846 views

Published on

Laila Takeh and Sarah Epstein, UNICEF UK
Strategic digital communications seminar
www.charitycomms.org.uk/events

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,004
On SlideShare
0
From Embeds
0
Number of Embeds
815
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Digital at UNICEF UK

  1. 1. Strategic DigitalCommunications Seminar 12 July, 2012, London #CCdigital
  2. 2. Digital @UNICEF_UK Laila Takeh @spirals Sarah Epstein @sarepst
  3. 3. Source: Stanford Social Innovation Review Oct 2011
  4. 4. UUK Digital Journey Review Set up ??• Consultant • Digital Hub
  5. 5. Set up
  6. 6. UUK Digital Journey Review Set up Refine Embed• Consultant • Digital Hub • Understanding • Capacity • Strategy building • Roles • Planning • Tools • Investment
  7. 7. RefineSource: Stanford Social Innovation Review Oct 2011
  8. 8. Refine Strategy & Roles
  9. 9. Embed Capacity building Skills matrix • All • External facing • Champion • Super user
  10. 10. Embedding : in practice
  11. 11. How it was different
  12. 12. Some of the impact• 3,000 new twitter followers• Trended in 7 out of 9 on twitter (UK)• 24,100 social mentions including UNICEF• 156,220 website visits• c2,000 daily site views• Hundreds of print articles• Better internal working practices
  13. 13. Embed Challenges• Planning • Understanding still mixed • Need to be concrete Vs flexible• Investment • Specific cases for shifting time and money• Resource balancing
  14. 14. ThanksLaila Takeh @spiralsSarah Epstein @sarepst
  15. 15. END SLIDE
  16. 16. Owned media Bought media Earned media Website Microsite/s Email Search Display Affiliates SM PartnersTeam 1Team 2Team 3Team 4

×