Digital first

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Dan Martin, Chameleon
Digital impact conference
www.charitycomms.org.uk/events

Published in: Business, Design
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Digital first

  1. 1. /CHARITYCOMMS DAN MARTIN | STRATEGY DIRECTOR @DANM605 | DAN.MARTIN@CHAMELEON.EU | 0774 8386217
  2. 2. DIGITAL IMPACT?
  3. 3. 5 Flickr: trustypics
  4. 4. 6 Flickr credits, L-R, Maffo, Abstract Gourmet, Saucy Salad, 2Tales, kimubert, alachia, TheCulinaryGeek, magpiebride, arbyreed, Renée S. Suen, pareeeric, Sam Howzit, Hobbit_71, zigazou76, moreno0101, epSos.de Web writing SEO CPC Social Email Content strategy, user research, responsive design, mobile, PET, IA, UX, CRO, re-marketing, behavioural modelling, etc…
  5. 5. 7 EVOLUTION OF DIGITAL WITHIN ORGS
  6. 6. DIGITAL REFRAMES QUESTIONS
  7. 7. 9 DIGITAL REFRAMES QUESTIONS
  8. 8. 10 DIGITAL REFRAMES QUESTIONS
  9. 9. DIGITAL BRINGS COMMUNICATIONS & FUNDRAISING TOGETHER
  10. 10. 12 COMMS + FUNDRAISING ADVOCACY EMAIL FUNDRAISING DONATION
  11. 11. DIGITAL SHAPES PLANS
  12. 12. 14 DIGITAL SHAPES PLANS
  13. 13. DIGITAL GIVES YOU ANSWERS
  14. 14. 16
  15. 15. 17 DIGITAL GIVES YOU ANSWERS
  16. 16. 18 DIGITAL GIVES YOU ANSWERS
  17. 17. DIGITAL IMPACT?
  18. 18. IT’S JUST IMPACT
  19. 19. DAN MARTIN | STRATEGY DIRECTOR @DANM605 | DAN.MARTIN@CHAMELEON.EU | 0774 8386217 THANK YOU
  20. 20. ABOUT/ CHAMELEON The Experts in Digital for Charities. Chameleon is a digital first agency with creativity at its core. Based in Farringdon, London we have 14 years’ experience delivering creative and innovative solutions that engage and inspire in an always-on world.
  21. 21. 23 • Audience research • Business analysis • Content strategy • Information Architecture (IA) • UX • SEO • PPC & Google Grants • Social media marketing • Email marketing • Digital fundraising • Conversion rate optimisation • Website design • CMS development • eCommerce • Systems integration • Hosting • Application support WHAT/ WE DO

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