Creating your own media moment: #iceclimb

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Nic Seton, Greenpeace
PR in the digital age conference
www.charitycomms.org.uk/events

Published in: Marketing
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Creating your own media moment: #iceclimb

  1. 1. NIC SETON - GREENPEACE UK CREATING YOUR OWN MEDIA MOMENT HOW 6 CLIMBERS BECAME A GLOBAL PHENOMENON HOW 6 CLIMBERS BECAME A GLOBAL PHENOMENON
  2. 2. GREENPEACE UK - SAVE THE ARCTIC - #ICECLIMB 215,000 VIEWERS 75,000 SIGN UPS GLOBAL TOP TWITTER TREND MULTIPLE TIMES
  3. 3. #1 AUTHENTICITY
  4. 4. SABINE, SANDRA, VICTO, ALI, WIOLA & LIESBETH
  5. 5. #2 TENSION
  6. 6. #3 SIMPLICITY
  7. 7. • One person, one job. Simple tech is more reliable Plan the content Plan the content Plan the content
  8. 8. #4 GO LIVE
  9. 9. #CONTENT RULES
  10. 10. THANKS @NICSETON

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