Communications and fundraising an odd couple or the perfect relationship

Bridging the Gap: Integrating Communications and Fundraising Workshop 25 May,2011 CharityComms is the professional membership body for charity communicators. We believe charity communications are integral to each charity’s work for a better world. W: www.charitycomms.org.uk T: 0207 426 8877

Communications and Fundraising; an Odd Couple or the Perfect Relationship? Understanding integration from a practical and psychological perspective
Murray Lindo – Spencer du Bois, [email_address]
Christina McGill – Habinteg, [email_address]

Let’s do a bit of integration…
Who are we?
Who are you?

Overview of the session
We will look at
benefits of integration
barriers and opportunities to integrate
What is happening from a psychological perspective
What you can do to improve integration

Fundraising and communications - our observations ‘ they think we are trying to control what they are trying to do, they don’t really recognise the value of brand in fundraising’

Communications and fundraising – Fundamentally linked and used to enhance each other?

Dysfunctional relationship? Time for some new thinking

Time for new thinking – why?
Better results
Better use of resources
Maximising the outcomes for our beneficiaries
It’s more fulfilling!

Quick observations on conflict
Good stuff
Innovation – new ideas; processes and approaches
Avoids groupthink
Can raise the questions people have been afraid to ask

Integration – secrets of success?

Secrets of success?
Meet at the very beginning of the process
Create a small but perfectly formed project teams are best
Be enthused and clear about roles and responsibilities
Create the ideas together
Have very clear plans and deadlines
Enjoy it...!

Use the Appreciative Inquiry tool to help improve integration
Strength based problem solving model
Traced back to the 6 th century BC
Think of an example/project when you have integrated well
Write down 3 factors that made it work; the conditions for success

So what’s getting in the way of integration?
Strategic
Brand
Leadership
Cultural
Inter-team
Individual
Barriers can exist at many levels but so can opportunities:

But first an exercise

Practical exercise
Developing team self-awareness

‘ Trading Places’ instructions
1. What do you think the team that you are failing to work well with think about you?
2. What do you want them to think?
3. What will you need to do to get them to think of you in this way?
This is done with the other team who will reflect on what you have discussed and then will do the same exercise on themselves on which you will comment
This process begins to address some of the elements that are causing friction or acting as barriers to collaborative working

‘ Today we’re looking through the Johari Window’ - a self and team awareness tool

So what’s getting in the way of integration?
Strategic
Brand
Leadership
Cultural
Inter-team
Individual
Barriers can exist at many levels but so can opportunities:

1. Strategic
finding the areas to develop jointly

2. Brand

3. Leadership (or lack of…) Don’t mimic bad behaviour Play big not small You’re already a leader

4. Culture
Move from silos to a philosophy of ‘one team one target’

What do charity employees really want?
To be able to affect change
To make a difference
To see progress
Focus on what unites not divides - you are all in this together…
5. Inter-team

5. Inter-team Psychological tip Avoid ‘in-group’ and ‘out-group’ behaviour. It is generally unproductive It is the Lowest Common Denominator of team building Social Identity Theory

6. Individual The role of personality tests in integration

Back to the Johari Window 6. Individual

6. Individual Which Simpsons character are you aligned with?

ESTP - The Persuader - Bart Strengths They love action and always seem to be doing something. Clear-headed when dealing with emergencies. Enjoy lavishing loved ones with big gifts. good to have on your side, corporate suit Weaknesses Get bored easily. Enjoys lavishing loved ones with big gifts 6. Individual

ESFP - The Entertainer - Homer Strengths Generous & will go out of their way to help a colleagues. Live for the moment & know how to make the most of each moment. Weakness Can take conflict personally. Resist relationships that require them to function on a high intuitive or thinking level 6. Individual

ENTP - The Originator – Ken Brockman Strengths Laid back and can get along with almost all other types of people. Enjoy discussing & debating theories and concepts that interests them. Weaknesses Can initiate arguments because they enjoy the debate. 6. Individual

ISTP - The Craftsman – Slideshow Bob Strengths Usually self-confident, are not threatened by conflict or criticism Weaknesses They thrive on action and excitement, and may stir things up to create it

Why change feels exhausting 6. Individual

Why change feels exhausting! 6. Individual

Over to you - becoming ambassadors for integration

In summary...
It’s worth the effort – your beneficiaries deserve it
Team integration starts at home – ‘know thy self know thy enemy’
Keep at it – it won’t seem new or be exhausting forever
Find a quick win and celebrate it, others will want to join in!
Remember the psychology, don’t judge at a surface level it’s understanding what’s really going on that will help you
You are now ambassadors for change we’re relying on you!

Be the change you wish to see in the world

Thank you

References & Resources:
Appreciative Inquiry – problem solving technique
Trading places game
Johari Window tool
Social Identity theory
Change by Conversation theory
Myers Briggs - Simpsons personality test
Short term memory v’s long term and impact on change

Myers-Briggs Type Indicator
What the MBTI is:
Measure of our dominant preferences for taking in information and making decisions
May not be polarised clearly between scales
So, you can be “a little of both”
No profile is better or worse than another
Helps explain our working style preferences
Based on the theory of Carl Jung
What the MBTI isn’t:
A measure of abilities – it’s not a test
No right or wrong answers
Tool is an ‘indicator’ – you can agree or disagree

The Scales
Extraversion (E) Introversion (I)
Sensing (S) Intuition (N)
Thinking (T) Feeling (F)
Judging (J) Perceiving (P)

Take the Test
You have to select one letter from each of 4 pairs of opposing personality type indicators
This will result in a 4 letter code
The code will be cross matched to one of 16 Simpsons characters with whom your personality is most closely aligned

The first pair – Direction of your Energy Force
You prefer to direct your energy to deal with people, things, situations.
You prefer to direct your energy to study ideas, information, explanations or beliefs .
I E or

The second pair – Information Processing
You prefer to deal with facts, what you know, to have clarity, a realist in the here & now – for you the force is a tool - a fission screwdriver
You prefer to deal with ideas, look into the unknown, to generate new possibilities or to anticipate what isn't obvious, you seek the nature of the force
N S or

The third pair – Making Decisions
You prefer to decide on the basis of logic, using an analytic and detached approach.
You prefer to decide using values and/or personal beliefs, letting
F T or

The fourth pair – Organizing your Life
You prefer your life to be planned in a stable and organised way
You prefer to go with the flow, to maintain flexibility and respond to events
P J or

You Should have a 4 letter code e.g. ENTP - Find your Simpson character in the next 4 slides The Cross Match

Protectors (SJ) Type ESTJ Chief Wigam ESFJ Ned Flanders ISTJ Principal Skinner ISFJ Marge Simpson Character Strength Enthusiastic people who are driven to fulfil their obligations and duties. They are committed to relationships which they consider to be lifelong & unalterable – Good in a tight spot Warm hearted individuals who highly value their relationships. Customer focused with the ability to bring out the best of people. Honour their commitments, Able to take constructive criticism well Warm, friendly and affirming by nature, Excellent organizational capabilities Weakness Tendency to always needing to be in charge and maybe controlling of friends & colleagues. Can be self-sacrificing and may not pay enough attention to their own needs Tendency to believe that they're always right, Their value for structure may seem rigid to others Extreme dislike of conflict and criticism, , Unlikely to express their needs, which may cause pent-up frustrations Click for more Info ESTJ - Overseer ESFJ - Supporter ISTJ - Examiner ISFJ - Defender

Creators (SP) Type ESTP Bart ESFP Homer ISTP Sideshow Bob ISFP Smithers Character Strength They love action and always seem to be doing something. Clear-headed when dealing with emergencies. Enjoy lavishing loved ones with big gifts. good to have on your side, corporate suit Generous & will go out of their way to help a colleagues. Live for the moment & know how to make the most of each moment. Usually self-confident, are not threatened by conflict or criticism Flexible and laid-back, usually willing to defer to their mates, Warm, friendly and affirming by nature Weakness Get bored easily. Enjoys lavishing loved ones with big gifts Can take conflict personally. Resist relationships that require them to function on a high intuitive or thinking level They thrive on action and excitement, and may stir things up to create it Extreme dislike of conflict and criticism, Tendency to hold back their thoughts and feelings, unless drawn out Click for more Info ESTP - The Persuader ESFP - The Entertainer ISTP - The Craftsman ISFP - The Artist

Intellectuals (NT) Type ENTJ Krusty the Clown ENTP Kent Brockman INTJ Mr Burns INTP Prof Frink Character Strength Enjoys lively intellectual conversations - welcoming such interactions as a learning opportunity Laid back and can get along with almost all other types of people. Enjoy dicussing & debating theories and concepts that interests them. Not threatened by conflict or criticism, Able to leave relationships which should be ended, Approach things which interest them very enthusiastically, Richly imaginative and creative , Weakness Can be direct & confrontational Can initiate arguments because they enjoy the debate. May be insensitive at times, Tendency to be unwilling or unable to accept blame Tend to be suspicious and distrusting of others, Tend to "blow off" conflict situations by ignoring them, or else they "blow up" in heated anger Click for more Info ENTJ - The Chief ENTP - The Originator INTJ - The Strategist INTP - The Engineer

Visionaries (NF) Type ENFJ Apu ENFP Barney Grumble INFJ Lisa Simpson INFP Ralph Wigam Character Strength Warm sociable people who are keenly in tune with other’s feeling & perspectives See the best in people and likely to bring out the best in people. Put a lot of effort into making thing work out between people Have very high expectations for themselves and others (both a strength and weakness) , Sensitive and concerned for others' feelings Have Driven to meet other's needs, Strive for "win-win" situations Weakness Well defined value systems can make them inflexible in some areas Lack confidence in their own judgement Extreme dislike of conflict and criticism May tend to be shy and reserved , Perfectionist tendencies may cause them to not give themselves enough credit Click for more Info ENFJ - The Mentor ENFP - The Advocate INFJ - The Confidant INFP - The Dreamer

UK Population ISTJ 13.7% ISFJ 12.7% INFJ 1.7% INTJ 1.4% ISTP 6.4% ISFP 6.1% INFP 3.2% INTP 2.4% ESTP 5.8% ESFP 8.7% ENFP 6.3% ENTP 2.8% ESTJ 10.4% ESFJ 12.6% ENFJ 2.8% ENTJ 2.9%

More info
You can complete more comprehensive Myer Briggs test online Click here.
http://www.mypersonality.info/personality-types/
Consider what type your clients may be. There are useful tips on how to deal with the different types.
Other Links
http://www.famoustype.com/index.htm
http://www.myersbriggs.org/
http://www.personalitypage.com/home.html

Bridging the Gap: Integrating Communications and Fundraising Workshop 25 May,2011 CharityComms is the professional membership body for charity communicators. We believe charity communications are integral to each charity’s work for a better world. W: www.charitycomms.org.uk T: 0207 426 8877

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Communications and fundraising an odd couple or the perfect relationship

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Communications and fundraising an odd couple or the perfect relationship — Presentation Transcript