Key figures in charity communications have teamed up to produce CharityComms 2020, a unique and intriguing snapshot of the most significant communications trends of the coming decade.
Charities represented in the initiative include Amnesty International, Macmillan Cancer Support, UNICEF, Friends of the Earth, The Scout Association, and many more.
Participants were invited to write down the five trends they see as the most significant in the coming decade. These points are accompanied by an image that reflects their vision, giving a very personal view of what each contributor thinks lies ahead.
CharityComms 2020 is a joint initiative produced by CharityComms, the professional body for charity communicators, and Bright One, the volunteer-run communications agency for the third sector, linking comms professionals with third sector organisations.
“With increasingly rapid changes to the way we communicate, plus upheavals in politics, environment and the economic situation, third sector organisations need to be constantly looking ahead,” said Vicky Browning, director of CharityComms. “We hope CharityComms 2020 will provide ideas and inspiration to enable charities to tackle the challenges of the coming decade with confidence.”
Ben Matthews, founder of Bright One said: “The combined vision of so many influential thinkers in the charity sector has produced a unique insight into the future of communications. CharityComms 2020 is an open resource and we would welcome additional contributions from anyone in the sector who would like to add their views to those already gathered.”
Communicators operating within the charity sector are invited to add their own five trends and an accompanying image by sending them to Ben Matthews at firstname.lastname@example.org. CharityComms 2020 will be updated periodically as further submissions are received.