Bloggers = journos?

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Esther Freeman, digital communications consultant
PR in the digital age conference
www.charitycomms.org.uk/events

Published in: Marketing
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Bloggers = journos?

  1. 1. Bloggers = journos? Esther Freeman - freelance digital content creator
  2. 2. About me
  3. 3. If journalists are dogs, bloggers are cats
  4. 4. Why work with bloggers? Journalists often have to do what their owners say.
  5. 5. Why work with bloggers? Bloggers write about what they’re truly passionate about.
  6. 6. Where to find bloggers Research where bloggers hang out.
  7. 7. Look close to home too
  8. 8. Become part of the community Build relationships online, but be honest about who you are.
  9. 9. Read their blogs Otherwise it’s just rude.
  10. 10. Provide good content Press release = bad Dynamic content = good
  11. 11. Be a friend
  12. 12. They do it for the love Not the money. So be nice!
  13. 13. Questions?
  14. 14. Cats all folks! www.estherfreeman.co.uk/b log hello@estherfreeman.co.uk @esther_freeman

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