Annual review 2010 - 2011


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Annual review 2010 - 2011

  1. 1. Annual review 2010-11 Our vision “CharityComms is here to help Communications are integral to each charity’s charities deliver great comms. work for a better world. We champion communications Our vision is a charity sector that values because of our belief in its and uses effective communications. essential strategic role in delivering core organisational goals, and we support charityAnnual review 2010-11 communicators through knowledge-sharing and networking.” Joe Saxton, CharityComms Chair of Trustees
  2. 2. Annual review 2010-11Our vision “CharityComms is here to helpCommunications are integral to each charity’s charities deliver great for a better world. We champion communicationsOur vision is a charity sector that values because of our belief in itsand uses effective communications. essential strategic role in delivering core organisational goals, and we support charity communicators through knowledge-sharing and networking.” Joe Saxton, CharityComms Chair of Trustees
  3. 3. Annual review 2010-11Our mission “In tough financial times,We’re the professional membership body communicating effectivelyfor charity communicators, led by the is more important than ever.sector for the sector. We aim to improve CharityComms offers everythingthe standard of communications and your comms team needs in onechampion its role in the sector. We seek to place: networking, inspiring events and training, specialrepresent, support, inspire, connect and interest groups, mentoring andinform our members and the wider charity ideas. We keep you up-to-datecommunications community. with the latest innovations in the sector, helping your staff develop and your organisation thrive.” Vicky Browning, Director
  4. 4. Annual review 2010-11Our achievementsKey dates Events:• October 2010: registered as a We held 16 events during the year, providing training, knowledge sharing charity and networking to over 800 charity communications professionals• January 2011: first trustee elections askCHARITY Digital • 3,200 charities and over 2,000 • 26,218 unique visitors toMembership journalists registered• 191 individual members • Average of 141 requests for • 168,754 page views• 36 organisational members information per month sent by • 2,600 Twitter followers• 13 corporate members journalistsFinancialIncome: £170,157 Expenditure: £143,736
  5. 5. Annual review 2010-11Events “I thought the conference lastWe ran 16 events, including: week was absolutely brilliant –4 conferences 7 seminars definitely the best conference I’ve1 workshop 3 Brand Breakfasts been to for ages! The speakers1 Members’ networking lunch were all excellent and everything was relevant and useful in a practical way.”93% rated our events excellent/good Jane Heath, Head of89% found them excellent/good value for money Communications and94% would definitely attend a CharityComms event again Marketing, Breast Cancer Care
  6. 6. Annual review 2010-11MembershipOur members benefited from “Guide Dogs finds a wealth of benefits as organisationalfree attendance at 7 seminars members. The teams attend events, network with peers, access best practice and get fired up by innovation andplus discounted rates on great ideas that they bring back to the office. As anall our other events. They organisation we get to share the fantastic work that we do,had access to our unique which we hope raises the bar for comms across the sector,mentoring scheme, our CPD and raises Guide Dogs’ profile too.” Louise Robertshaw, Head of Marketing and Communications, Guide Dogsprogramme, enjoyed exclusivenetworking events and saved “As well as sharing best practice at events, members learn from each other through articles on the website and inhundreds of pounds on the newsletters. I am really enjoying being a corporatespecially-negotiated supplier member of such an exciting network.”discounts. Gaby Jeffs, Magneto Films
  7. 7. Annual review 2010-11MentoringWe facilitated 32 mentoring “It has been both a pleasure and a new, interestingpartnerships, enabling experience to be a CharityComms mentor. It’s always interesting to discuss the ideas, issues and challengescharity comms professionals other charities have around comms – which are oftento develop professionally universal. I’ve learnt a lot and I really hope some of thethrough the support, guidance guidance I’ve offered has been useful too.”and challenge of an external Hilary Cross, Director of External Affairs, Macmillancomms colleague “My mentor has been a terrific ‘sounding board’ for ideas on specific communications projects and activities and has given me a unique insight into working at the highest possible strategic/leadership level in charity comms.” David Bassom, NSPCC
  8. 8. Annual review 2010-11askCHARITYaskCHARITY opens up hard-to-reach sections of the “Through askCHARITY, we’vemedia to charities and gives journalists a fast and easy broadened the type of media we get coverage in. We’ve securedway to contact them for information and case studies. a feature in a national weeklyFrom the smallest to the largest charity - askCHARITY magazine, received coverage in agives every registered organisation the opportunity to national Sunday newspaper andmake new media contacts, build relationships, tap into are on the cusp of being featured in a national monthly glossy.”the media agenda and get more coverage. Kirsty Marrins, Communications Manager,“askCHARITY is a useful resource to find case studies for articles - and I Aspireknow it’s very active, so my requests actually get read.”Matthew Barbour, Contributing Editor, The Sun
  9. 9. Annual review 2010-11Our impact We show best We connect >> “At a CharityComms members’ lunch practice >> about working with trustees, I met a contact who “CharityComms expressed an interest in joining our Board. He is now a helps people to trustee working to support our communications strategy. learn from their That’s networking for you.” Adeela Warley, Head of peers and their Communications, Friends of the Earth colleagues andshare best practice to ensure that We develop skills >> “Through CharityComms, we havewhat they’re doing is as good as it met fellow professionals, built relationships and learnedcan be.” Carolan Davidge, from the creativity and expertise of others. We contributedDirector of Communications, to the thinking of colleagues and were rewarded with aCancer Research UK more informed, rounded and motivated marketing and communications team. Dr Tom Pey, Chief Executive, Royal London Society for Blind People
  10. 10. Annual review 2010-11Our impact We share knowledge >> “I’ve learned We’re thought-leaders >> “Being a lot from reading different charities’ a CharityComms member allows me experiences on the CharityComms to keep on top of the latest thinking website. It was great to be able to share in the sector. It’s a really cost our experience of putting together our effective way of accessing some of annual review. By tweeting about the the industry’s leading practitioners.” article to your wider audience, the review Rob Cartridge, Head of got so much extra interest.” Knowledge and Communications, Louise Kyme, Design Manager, British Practical Action Heart Foundation We support >> “My first CharityComms We inspire >> “All the speakers seminar was engaging - food for thought were great, the topic is important – and I really enjoyed the atmosphere. I’m and relevant to my work, and I very glad I’m a CharityComms member have been given so much food for and that you exist to support comms thought.” people.” Frances Umeh, Internal Andrea McCaghy, Communications Communications Manager, Officer, Karuna Barnardo’s
  11. 11. Annual review 2010-11What’s next?In 2011/12, CharityComms intends to:• continue to provide a • grow membership to • undertake a campaign to full programme of high become even more address the burden on quality events providing representative of the sector charities of the current training, skills development, • publish the first in a media licensing regime knowledge-sharing and series of Best Practice • increase our number of networking opportunities to Guides which will provide mentoring partnerships our members and the wider inspiration, practical advice to provide even more charity communications and thought leadership on professional development community a range of topics within opportunities for more charity communications members
  12. 12. Annual review 2010-11Who we are The management team (l-r) Emma Wickenden, events and communications manager ( Kirsty Maughan, accounts ( Jamie Matthews, campaigns researcher ( Vicky Browning, director ( Ellie Brown, communications officer ( Lally Pearson, membership officer (
  13. 13. Annual review 2010-11Our trusteesJoe Saxton, James Moss, Judith Barnard, Carolan Davidge, Rob Dyson, Penelope Gibbs,Chair: Driver of Ideas, Honorary Treasurer: Director of External Director of Public Relations & Director, PrisonnfpSynergy Operations and Relations, University Communications, Online Engagement Reform Trust Finance Director, of Dundee Cancer Research UK Manager, Whizz-Kidz APITS LtdJohn Grounds, Ben Matthews, Betty McBride, Steve Palmer, Gail Scott-Spicer, Victoria Shooter,Director of Child Founder, Bright One Director of Policy and Press and Public Director of Marketing Director ofProtection Policy, Communications, Affairs Manager, and Communications, Communications,NSPCC British Heart Social Care Institute The Scout National Deaf Foundation for Excellence Association Children’s Society
  14. 14. Annual review 2010-11Find out more• Download our full Annual Report and •Find out more about membership at Accounts at or by emailing• Check out our compelling programme of events for 2012 at • Sign up for our e-news at enews.aspx • Register for askCHARITY at