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A focus on objectives

by on Jan 24, 2014

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Gerard Russell, Oxfam GB
Content strategy seminar
www.charitycomms.org.uk

A renewed focus on audience needs and organisational goals helped Oxfam develop strong principles to justify and organise its web content. Gerard explained how the charity applied these principles to rationalise a site which had grown to over 20,000 pages down to a manageable and focused web property with clear objectives.
Upcoming CharityComms events can be found here: http://www.charitycomms.org.uk/events

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A focus on objectives A focus on objectives Presentation Transcript