Ubisoft
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Ubisoft

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Ubisoft Ubisoft Presentation Transcript

  • Ubisoft
    • French video game publisher.
    • Began as just a publisher. Started to develop games in early 1990’s.
    • Studios in 17 countries.
    • More than 5,000 employees.
    • 3 rd largest video game publisher in Europe.
    • 4 th largest video game publisher in America.
    • Sales FY 2009- 2010: 871 million euros.
    • The company has long been interested in motion controls and 3D cameras for videogame.
  • Ubisoft Sales Figures
    • Tom Clancy’s Rainbow Six®: 23 million
    • Assassin’s Creed: 19 million
    • Prince of Persia: 16 million 
    • Driver: 15 million
    • Just Dance 2: 5 million
    • Just Dance: 4 million
  • Other Ubisoft games for the Wii include:
    • Animaniacs
    • Anno 1404
    • Blazing Angels 2
    • Circus Games
    • CSI: Hard Evidence
    • Driver: Parallell lines
    • GT Pro
    • Grey’s Anatomy: The video game
    • Imagine Fashion Party
    • Avatar: The Game
    • Michael Jackson: The Experience
    • Movie Games
    • Petz
    • Red Steel
    • Surf’s Up
    • Tenchu: Shadow Assassins
    • Your Shape
  • Ubisoft Controversies
    • Complaints from customers about StarForce copy protection on games (compatability issues with some OSs.)
    • 2008: Electronic Gaming Monthly claims Ubisoft no longer provide them with games for coverage due to negative reviews.
    • In 2008 sued  Optical Experts Manufacturing for leaking Assassins’ Creed.
  • Just Dance key facts:
    • Released November 2009.
    • Only on Wii.
    • Single and multiplayer modes.
    • Mixed to negative reviews: no unlockable features, no progression, ‘sloppy’ controls.
    • Fastest selling Wii 3 rd party game ever: sold 2m in first 4 months.
    • Now 2 nd highest 3 rd party Wii game (behind Just Dance 2).
  • Just Dance 2 (JD2)
    • Released October 2010.
    • 4 new dance modes, including ‘Just Sweat’; an exercise mode.
    • Includes a range of DLC,
    • sometimes seasonal.
    • Mixed to positive reviews: still
    • lacks depth, but improved
    • visuals and good multi-
    • player modes.
    • Nominated for Nickelodeon Kids’
    • Choice award (2011).
  •  
  •  
  • ‘ Just Dance Game’ on facebook
    • Liked by 731,012 people
    • Includes links to buy
    • Encourages people to share videos and get involved in a ‘Just Dance’ community
    • (In contrast, ‘Red Dead Redemption’ is only liked by 208,646 people. )
  • Just Dance 2 Advertising
    • America:
    • http:// www.youtube.com/watch?v =quH5G_Tw8sY
    • UK:
    • http:// www.youtube.com/watch?v =Fk-c4f_HU4k&NR=1
    • http:// www.youtube.com/watch?v =Z_qECOFvfH8
  •  
  • Red Dead Redemption Advertising
    • http:// www.youtube.com/watch?v =feeMDkF8CFs
    • Trailer:
    • http:// www.youtube.com/watch?v =vCqklBZF0Jo&NR=1&feature= fvwp
    • http:// www.youtube.com/watch?v =K_O5HV97NUI&feature= relmfu
  • Practise exam question: 15 minutes planning, 45 minutes to write
    • To what extent is production, marketing and distribution important for an institution's success in the British marketplace?
    • Candidates focus on one of the following media areas though you may make reference to other media where relevant to your answer.
    • • Film
    • • Music
    • • Newspapers
    • • Radio
    • • Magazines
    • • Video games
    • [50 marks]