Ubisoft

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Ubisoft

  1. 1. Ubisoft • French video game publisher. • Began as just a publisher. Started to develop games in early 1990’s. • Studios in 17 countries. • More than 5,000 employees. • 3rd largest video game publisher in Europe. • 4th largest video game publisher in America. • Sales FY 2009- 2010: 871 million euros. • The company has long been interested in motion controls and 3D cameras for videogame.
  2. 2. Ubisoft Sales Figures • Tom Clancy’s Rainbow Six®: 23 million • Assassin’s Creed: 19 million • Prince of Persia: 16 million • Driver: 15 million • Just Dance 2: 5 million • Just Dance: 4 million
  3. 3. Other Ubisoft games for the Wii include: • Animaniacs • Anno 1404 • Blazing Angels 2 • Circus Games • CSI: Hard Evidence • Driver: Parallell lines • GT Pro • Grey’s Anatomy: The video game • Imagine Fashion Party • Avatar: The Game • Michael Jackson: The Experience • Movie Games • Petz • Red Steel • Surf’s Up • Tenchu: Shadow Assassins • Your Shape
  4. 4. Ubisoft Controversies • Complaints from customers about StarForce copy protection on games (compatability issues with some OSs.) • 2008: Electronic Gaming Monthly claims Ubisoft no longer provide them with games for coverage due to negative reviews. • In 2008 sued Optical Experts Manufacturing for leaking Assassins’ Creed.
  5. 5. Just Dance key facts: • Released November 2009. • Only on Wii. • Single and multiplayer modes. • Mixed to negative reviews: no unlockable features, no progression, ‘sloppy’ controls. • Fastest selling Wii 3rd party game ever: sold 2m in first 4 months. • Now 2nd highest 3rd party Wii game (behind Just Dance 2).
  6. 6. Just Dance 2 (JD2) • Released October 2010. • 4 new dance modes, including ‘Just Sweat’; an exercise mode. • Includes a range of DLC, sometimes seasonal. • Mixed to positive reviews: still lacks depth, but improved visuals and good multi- player modes. • Nominated for Nickelodeon Kids’ Choice award (2011).
  7. 7. ‘Just Dance Game’ on facebook • Liked by 731,012 people • Includes links to buy • Encourages people to share videos and get involved in a ‘Just Dance’ community • (In contrast, ‘Red Dead Redemption’ is only liked by 208,646 people. )
  8. 8. Just Dance 2 Advertising America: •http://www.youtube.com/watch? v=quH5G_Tw8sY UK: http://www.youtube.com/watch?v=Fk- c4f_HU4k&NR=1 http://www.youtube.com/watch? v=Z_qECOFvfH8
  9. 9. Just Dance 3 Advertising • http://www.youtube.com/watch? v=I7v7_dbAqFw • http://www.youtube.com/watch? v=QRnMHfaIsHg • http://www.youtube.com/watch? v=k7pi4KHUtBk
  10. 10. Practise exam question: 15 minutes planning, 45 minutes to write To what extent is production, marketing and distribution important for an institution's success in the British marketplace? • Candidates focus on one of the following media areas though you may make reference to other media where relevant to your answer. • Film • Music • Newspapers • Radio • Magazines • Video games [50 marks]

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