Your SlideShare is downloading. ×
Ubisoft
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
513
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Ubisoft
    • French video game publisher.
    • Began as just a publisher. Started to develop games in early 1990’s.
    • Studios in 17 countries.
    • More than 5,000 employees.
    • 3 rd largest video game publisher in Europe.
    • 4 th largest video game publisher in America.
    • Sales FY 2009- 2010: 871 million euros.
    • The company has long been interested in motion controls and 3D cameras for videogame.
  • 2. Ubisoft Sales Figures
    • Tom Clancy’s Rainbow Six®: 23 million
    • Assassin’s Creed: 19 million
    • Prince of Persia: 16 million 
    • Driver: 15 million
    • Just Dance 2: 5 million
    • Just Dance: 4 million
  • 3. Other Ubisoft games for the Wii include:
    • Animaniacs
    • Anno 1404
    • Blazing Angels 2
    • Circus Games
    • CSI: Hard Evidence
    • Driver: Parallell lines
    • GT Pro
    • Grey’s Anatomy: The video game
    • Imagine Fashion Party
    • Avatar: The Game
    • Michael Jackson: The Experience
    • Movie Games
    • Petz
    • Red Steel
    • Surf’s Up
    • Tenchu: Shadow Assassins
    • Your Shape
  • 4. Ubisoft Controversies
    • Complaints from customers about StarForce copy protection on games (compatability issues with some OSs.)
    • 2008: Electronic Gaming Monthly claims Ubisoft no longer provide them with games for coverage due to negative reviews.
    • In 2008 sued  Optical Experts Manufacturing for leaking Assassins’ Creed.
  • 5. Just Dance key facts:
    • Released November 2009.
    • Only on Wii.
    • Single and multiplayer modes.
    • Mixed to negative reviews: no unlockable features, no progression, ‘sloppy’ controls.
    • Fastest selling Wii 3 rd party game ever: sold 2m in first 4 months.
    • Now 2 nd highest 3 rd party Wii game (behind Just Dance 2).
  • 6. Just Dance 2 (JD2)
    • Released October 2010.
    • 4 new dance modes, including ‘Just Sweat’; an exercise mode.
    • Includes a range of DLC,
    • sometimes seasonal.
    • Mixed to positive reviews: still
    • lacks depth, but improved
    • visuals and good multi-
    • player modes.
    • Nominated for Nickelodeon Kids’
    • Choice award (2011).
  • 7.  
  • 8.  
  • 9. ‘ Just Dance Game’ on facebook
    • Liked by 731,012 people
    • Includes links to buy
    • Encourages people to share videos and get involved in a ‘Just Dance’ community
    • (In contrast, ‘Red Dead Redemption’ is only liked by 208,646 people. )
  • 10. Just Dance 2 Advertising
    • America:
    • http:// www.youtube.com/watch?v =quH5G_Tw8sY
    • UK:
    • http:// www.youtube.com/watch?v =Fk-c4f_HU4k&NR=1
    • http:// www.youtube.com/watch?v =Z_qECOFvfH8
  • 11. Just Dance 3 Advertising
  • 12. Practise exam question: 15 minutes planning, 45 minutes to write
    • To what extent is production, marketing and distribution important for an institution's success in the British marketplace?
    • Candidates focus on one of the following media areas though you may make reference to other media where relevant to your answer.
    • • Film
    • • Music
    • • Newspapers
    • • Radio
    • • Magazines
    • • Video games
    • [50 marks]