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Learning Objective: <ul><li>Understand Goodwin’s theory of analysis. </li></ul><ul><li>Consider how to apply Goodwin’s the...
<ul><li>Music videos contain different storylines and meanings, which are portrayed through various ways: </li></ul><ul><l...
Andrew Goodwin’s forms and conventions of music videos. <ul><li>1. Music videos demonstrate  genre characteristics . </li>...
Andrew Goodwin’s forms and conventions of music videos. <ul><li>2. There is a relationship between the  lyrics and the vis...
Andrew Goodwin’s forms and conventions of music videos. <ul><li>3. There is a relationship between the  music and visuals ...
Andrew Goodwin’s forms and conventions of music videos. <ul><li>4.The  demands of the record company : lots of close-ups o...
Andrew Goodwin’s forms and conventions of music videos. <ul><li>5.There is likely to be  reference to voyeurism.   </li></...
Andrew Goodwin’s forms and conventions of music videos. <ul><li>6. There are likely to be  intertextual references  to eit...
Voyeurism <ul><li>Pleasure gained from watching (ideally when the object is unaware of being watched). </li></ul>
Laura Mulvey  “The Male Gaze” <ul><li>Mainstream Hollywood adopts the position of the male’s gaze – the camera lingers on ...
Laura Mulvey  “The Male Gaze” <ul><li>Critics point out that most women don’t seem to have a problem with such patriarchal...
Laura Mulvey  “The Male Gaze” <ul><li>Critics also give examples of mainstream texts where women are active and not object...
Laura Mulvey  “The Male Gaze” <ul><li>But even then … </li></ul>
Examples in music video … <ul><li>Duran Duran: </li></ul><ul><li>http:// www.youtube.com/watch?v =e3W6yf6c-FA </li></ul><u...
Cry Me A River <ul><li>http://www.youtube.com/watch?v=DksSPZTZES0 </li></ul><ul><li>Complete your Goodwin’s analysis chart...
Plenary <ul><li>Bearing in mind what we have covered today, how important would you say the artist’s role is? </li></ul>
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Goodwin

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Transcript of "Goodwin"

  1. 1. Learning Objective: <ul><li>Understand Goodwin’s theory of analysis. </li></ul><ul><li>Consider how to apply Goodwin’s theory to music videos. </li></ul><ul><li>Understand Mulvey’s theory of ‘the male gaze’. </li></ul>
  2. 2. <ul><li>Music videos contain different storylines and meanings, which are portrayed through various ways: </li></ul><ul><li>Performance-where the band or the music artist is playing the song throughout the video. </li></ul><ul><li>Narrative-where the song involves a narrative and so, the words and meaning of the song is acted out in some way. </li></ul><ul><li>Mixture-Where there is the musician playing as well as a narrative storyline occurring and the camera cross cuts to each scene. </li></ul><ul><li>Cameo-where the musician features in the narrative but is not actually part of the storyline and does not perform in it. </li></ul><ul><li>Animation-Some music videos have a mixture involving animation that is edited in, this creates creativity and entertainment to the video. </li></ul>
  3. 3. Andrew Goodwin’s forms and conventions of music videos. <ul><li>1. Music videos demonstrate genre characteristics . </li></ul>
  4. 4. Andrew Goodwin’s forms and conventions of music videos. <ul><li>2. There is a relationship between the lyrics and the visuals. This can be amplified, illustrating or disjunctive. </li></ul><ul><ul><ul><ul><ul><li> e.g. Beyoncé-single ladies </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- the Visuals reinforce what the lyrics say. </li></ul></ul></ul></ul></ul>
  5. 5. Andrew Goodwin’s forms and conventions of music videos. <ul><li>3. There is a relationship between the music and visuals . </li></ul><ul><li>This can also be amplified, illustrating or disjunctive. </li></ul>
  6. 6. Andrew Goodwin’s forms and conventions of music videos. <ul><li>4.The demands of the record company : lots of close-ups of the main artist/vocalist. The artist may develop a visual style (motifs) that recurs throughout their work. </li></ul>
  7. 7. Andrew Goodwin’s forms and conventions of music videos. <ul><li>5.There is likely to be reference to voyeurism. </li></ul><ul><li>Notions of looking are not just restricted to women, it may also represent of men as; gangsters, cheats etc. </li></ul>
  8. 8. Andrew Goodwin’s forms and conventions of music videos. <ul><li>6. There are likely to be intertextual references to either other music videos or to films and TV texts. </li></ul>Madonna’s ‘Material Girl’ Diamonds are a girl’s best friend Dr Dre’s ‘California Love’ Mad Max
  9. 9. Voyeurism <ul><li>Pleasure gained from watching (ideally when the object is unaware of being watched). </li></ul>
  10. 10. Laura Mulvey “The Male Gaze” <ul><li>Mainstream Hollywood adopts the position of the male’s gaze – the camera lingers on legs, lips and breasts. Men are not objectified in the same way: they are active. Women are presented as passive. </li></ul>
  11. 11. Laura Mulvey “The Male Gaze” <ul><li>Critics point out that most women don’t seem to have a problem with such patriarchal texts. </li></ul><ul><li>Also, women can gaze at each other for comparison, not for sexual reasons. </li></ul>
  12. 12. Laura Mulvey “The Male Gaze” <ul><li>Critics also give examples of mainstream texts where women are active and not objectified – e.g. the ‘Aliens’ films. </li></ul>
  13. 13. Laura Mulvey “The Male Gaze” <ul><li>But even then … </li></ul>
  14. 14. Examples in music video … <ul><li>Duran Duran: </li></ul><ul><li>http:// www.youtube.com/watch?v =e3W6yf6c-FA </li></ul><ul><li>Kylie Minogue: </li></ul><ul><li>http:// www.youtube.com/watch?v =t1DWBKk5xHQ </li></ul><ul><li>Beyonce: </li></ul><ul><li>http:// www.youtube.com/watch?v = ViwtNLUqkMY </li></ul>
  15. 15. Cry Me A River <ul><li>http://www.youtube.com/watch?v=DksSPZTZES0 </li></ul><ul><li>Complete your Goodwin’s analysis chart as we </li></ul><ul><li>watch. </li></ul>
  16. 16. Plenary <ul><li>Bearing in mind what we have covered today, how important would you say the artist’s role is? </li></ul>
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