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Transcript

  • 1. Learning Objective:
    • Understand Goodwin’s theory of analysis.
    • Consider how to apply Goodwin’s theory to music videos.
    • Understand Mulvey’s theory of ‘the male gaze’.
  • 2.
    • Music videos contain different storylines and meanings, which are portrayed through various ways:
    • Performance-where the band or the music artist is playing the song throughout the video.
    • Narrative-where the song involves a narrative and so, the words and meaning of the song is acted out in some way.
    • Mixture-Where there is the musician playing as well as a narrative storyline occurring and the camera cross cuts to each scene.
    • Cameo-where the musician features in the narrative but is not actually part of the storyline and does not perform in it.
    • Animation-Some music videos have a mixture involving animation that is edited in, this creates creativity and entertainment to the video.
  • 3. Andrew Goodwin’s forms and conventions of music videos.
    • 1. Music videos demonstrate genre characteristics .
  • 4. Andrew Goodwin’s forms and conventions of music videos.
    • 2. There is a relationship between the lyrics and the visuals. This can be amplified, illustrating or disjunctive.
            • e.g. Beyoncé-single ladies
            • - the Visuals reinforce what the lyrics say.
  • 5. Andrew Goodwin’s forms and conventions of music videos.
    • 3. There is a relationship between the music and visuals .
    • This can also be amplified, illustrating or disjunctive.
  • 6. Andrew Goodwin’s forms and conventions of music videos.
    • 4.The demands of the record company : lots of close-ups of the main artist/vocalist. The artist may develop a visual style (motifs) that recurs throughout their work.
  • 7. Andrew Goodwin’s forms and conventions of music videos.
    • 5.There is likely to be reference to voyeurism.
    • Notions of looking are not just restricted to women, it may also represent of men as; gangsters, cheats etc.
  • 8. Andrew Goodwin’s forms and conventions of music videos.
    • 6. There are likely to be intertextual references to either other music videos or to films and TV texts.
    Madonna’s ‘Material Girl’ Diamonds are a girl’s best friend Dr Dre’s ‘California Love’ Mad Max
  • 9. Voyeurism
    • Pleasure gained from watching (ideally when the object is unaware of being watched).
  • 10. Laura Mulvey “The Male Gaze”
    • Mainstream Hollywood adopts the position of the male’s gaze – the camera lingers on legs, lips and breasts. Men are not objectified in the same way: they are active. Women are presented as passive.
  • 11. Laura Mulvey “The Male Gaze”
    • Critics point out that most women don’t seem to have a problem with such patriarchal texts.
    • Also, women can gaze at each other for comparison, not for sexual reasons.
  • 12. Laura Mulvey “The Male Gaze”
    • Critics also give examples of mainstream texts where women are active and not objectified – e.g. the ‘Aliens’ films.
  • 13. Laura Mulvey “The Male Gaze”
    • But even then …
  • 14. Examples in music video …
    • Duran Duran:
    • http:// www.youtube.com/watch?v =e3W6yf6c-FA
    • Kylie Minogue:
    • http:// www.youtube.com/watch?v =t1DWBKk5xHQ
    • Beyonce:
    • http:// www.youtube.com/watch?v = ViwtNLUqkMY
  • 15. Cry Me A River
    • http://www.youtube.com/watch?v=DksSPZTZES0
    • Complete your Goodwin’s analysis chart as we
    • watch.
  • 16. Plenary
    • Bearing in mind what we have covered today, how important would you say the artist’s role is?