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Exam 1 b   genre
Exam 1 b   genre
Exam 1 b   genre
Exam 1 b   genre
Exam 1 b   genre
Exam 1 b   genre
Exam 1 b   genre
Exam 1 b   genre
Exam 1 b   genre
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Exam 1 b genre

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  • 1. Learning Objectives: <ul><li>Learn a variety of theories on genre. </li></ul><ul><li>Understand how to answer question 1b on genre . </li></ul><ul><li>Decide which of your productions you would write about for a question on genre. </li></ul>
  • 2. Jacques Derrida: <ul><li>“ A text cannot belong to no genre, it cannot be without... a genre. Every text participates in one or several genres, there is no genreless text.” </li></ul><ul><li>- How important is genre to your coursework piece? </li></ul>
  • 3. Nicholas Abercrombie <ul><li>“ Television producers set out to exploit genre conventions”. </li></ul><ul><li>This basically means that media producers use conventions to create familiar and ‘safe’ products, which are likely to be successful. </li></ul><ul><li>Has your productions used or subverted this idea? </li></ul>
  • 4. Andrew Goodwin <ul><li>conventions that exist within music videos according to musical genre (performances in rock videos; choreography in pop) </li></ul>
  • 5. Christian Metz <ul><li>Genres go through stages: </li></ul><ul><li>the Experimental/ the Classic/ the Parody/ the Deconstruction </li></ul>
  • 6. David Buckingham <ul><li>“ Genre is not simply given by the culture, rather, it is in a constant process of negotiation and change.” </li></ul><ul><li>- How is your production developing the genre? </li></ul>
  • 7. Katie Wales <ul><li>&apos;genre is... an intertextual concept‘ </li></ul><ul><li>- Does your coursework reference other texts? </li></ul>
  • 8. Genre <ul><li>How can genre be used to understand media? </li></ul><ul><li>What genre is the production? </li></ul><ul><li>How useful is the concept of genre in understanding your work? </li></ul><ul><li>How is your work intertextual? </li></ul><ul><li>How is your production conventional of the genre? </li></ul><ul><li>How does the media language you have used fit the genre? </li></ul>
  • 9. Sample Question “ Media texts rely on audience knowledge of generic codes and conventions in order for them to create meaning.” Explain how you have used or subverted generic conventions in one of your production pieces.

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