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Developing A Successful Strategy To Attract Venture Capital Financing
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Developing A Successful Strategy To Attract Venture Capital Financing

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Gerd Goette, Vice President & Investment Partner, Siemens Venture Capital ...

Gerd Goette, Vice President & Investment Partner, Siemens Venture Capital
• What are Venture Capitalists looking for in a business plan?
• How to commercialize new products: go-to-market strategy and partnering
• Living up to your promises: execution and budget control

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Developing A Successful Strategy To Attract Venture Capital Financing Developing A Successful Strategy To Attract Venture Capital Financing Presentation Transcript

  • Developing a Successful Strategy to Attract Venture Capital Financing Charged 2020 – San Diego - July 14 th , 2010 Gerd Goette, Siemens Venture Capital
  • Developing a Successful Strategy to Attract Venture Capital Financing
    • Siemens and Siemens Venture Capital
    • Investment Activity in Energy Storage
    • Venture Capital Financing
  • Siemens is the Green Infrastructure Giant – Well Positioned for a Sustainable Future 3 Siemens environmental portfolio
    • The world’s largest environmental portfolio consists of products and solutions that make a direct, quantifiable contribution to environment and climate protection* (~ €23 billion).
    • Siemens' green portfolio has grown by 11% in comparison with fiscal 2008
    • In fiscal 2009, energy-efficient products and solutions of our environmental portfolio abated about 210 million tons of CO2 for our customers. By 2011, we expect it to be 300 million tons…
      • … that equals the total CO2 emitted by New York City, London, Hong Kong, Singapore, Rome, Tokyo and Berlin
    Business volume of environmental portfolio CO2 abatement at customers (in billion €) (in million tons) 2011e 2009 2008 2011e 2009 2008 * reviewed by PwC 25.0 23.0 20.7 300 210 161 = New York London Hong Kong Singapore Rome Tokyo Berlin
  • Siemens in the USA: Snapshot for FY2009
    • A Global Company with strong U.S. presence
      • Rank 30 th on Fortune Global 500
      • Rank #1 on Fortune’s Electronics, Electrical Equipment list
      • Export $1.6 billion from U.S. operations
    • Answers for America’s Industrial Needs
      • We’re a leading provider of product lifecycle software for digital manufacturing
      • We process all mail in the USA for the U.S. Postal Service
      • We’re a leading provider of air pollution control systems
      • We provide building and lighting solutions for airports, hospitals, stadiums and renowned American landmarks
      • We’re the #1 provider of light rail mass transit vehicles
      • We’re the #1 supplier of water treatment systems for industry and municipalities
    • Answers for America’s Energy Needs
      • We provide turbines powering one-third of America’s total daily energy needs
      • We’re a leading provider of power generation and delivery solutions designed to help reduce C0 2 emissions
    • Answers for America’s Healthcare Needs
      • We’re the first integrated healthcare company that brings together imaging and lab diagnostics, therapy, and IT.
      • We’re the #1 healthcare IT service provider
    U.S. Fast Facts Fiscal Year 2009: Revenues Orders Employees Building Locations Global HQs Patents $21.3 billion $19.9 billion 64,000 760 9 5,329 (1)
  • Siemens Venture Capital Quick Facts
    • Investment Focus:
    • Energy and Environmental Care
      • Emissions control
      • Renewable energies: wind, solar
      • Smart grid
      • Grid level storage
      • Water technologies
    • Industrial and Public Infrastructure
      • Motor and drive technologies
      • Sensors
      • Energy efficiency
      • Lighting technologies
      • Clean transportation
    • Healthcare
      • Imaging technologies
      • Molecular diagnostics
      • Healthcare IT
    SVC Quick Facts: In operation since 1999 Invested over Euro 800m Portfolio of 140 start-up companies 40 VC funds Geographic focus: North America, Europe, Israel and Asia Team of 30 Offices in Munich, Boston, Silicon Valley, Beijing and Mumbai
  • Overview of our Active Cleantech Portfolio US Europe Asia Water Technologies Clean Transportation Energy Efficiency Smart Grid Power Generation
  • Developing a Successful Strategy to Attract Venture Capital Financing
    • Siemens and Siemens Venture Capital
    • Investment Activity in Energy Storage
    • Venture Capital Financing
  • Public Markets: Stock Performance vs. NASDAQ Source: Yahoo! Finance
  • Public Markets: IPO Activity Source: ThinkEquity
  • Private Markets: Total VC Investment in Cleantech Source: Ernst & Young
  • Private Markets: VC Investment in Cleantech Segments Source: Ernst & Young
  • Developing a Successful Strategy to Attract Venture Capital Financing
    • Siemens and Siemens Venture Capital
    • Investment Activity in Energy Storage
    • Venture Capital Financing
  • A VC Perspective: It’s a Big Market – But Fragmented and Very Competitive
    • Technology choices:
      • Electrical
      • Mechanical
      • Thermal
      • Chemical
    • Trade-offs:
      • Power density
      • Energy density
      • Weight
      • Charge and discharge properties
      • Safety
      • Environmental
    • Pricing power of large incumbents
    • Companies competing with countries
  • VC Considerations
    • Evolution vs. disruption
    • Technology vs. capacity
    • Price elasticity
    • Competition and barriers to entry
    • Incentives (non-dilutive funding)
    • Capital requirement
    • Holding period
    • Where does the exit come from?
    • Valuation metrics?
    • How many success stories?
    Risk Reward Ratio
  • Go-To Market Strategy
    • Why will customers buy your product? Value proposition, ROI …
    • How will customers buy your product? Direct sales vs. channel partners
    • How long is the sales cycle?
    • Smart marketing:
      • Customer references
      • Industry analysts
      • Media coverage
    • Which parts of the value chain do you need to cover? Do it yourself vs. outsourcing
  • Execution
    • Pick the right syndicate and set expectations right: opex, revenue ramp, capital requirement, time to exit …
    • Smart money vs. just money
    • Big piece of a small pie vs. small piece of a big pie
    • Align interests to ensure all are in the same boat: management, employees, investors, board members
    • Don’t over-promise but over-deliver
    • Share the good news right away… … and the bad news even faster
    • The board is your partner… … but get the right people on your board
  • Siemens Venture Capital – Contacts Siemens Financial Services, Inc. Siemens Venture Capital Silicon Valley Office 1230 Shorebird Way, M/S 1-1 Mountain View, CA 94043, USA Tel.: +1 650 587 4558 Fax: +1 650 587 4581 Siemens Financial Services, Inc. Siemens Venture Capital Boston Area Office 801 Boylston Street, 5th Floor Boston, MA 02116, USA Tel.: +1 617 531 2903 Fax: +1 617 531 2908 Siemens Venture Capital GmbH Munich Office Otto-Hahn Ring 6 D-81739 Munich, Germany Tel.: +49 89 636 33585 Fax: +49 89 636 34884 Siemens Venture Capital in China Siemens Venture Capital (SVC) Beijing Rep. Office No. 7, Wangjing Zhonghuan Nanlu Chaoyang District P.O. Box 8543 Beijing 100102, P.R. China Tel.: +8610-6476 8890 Fax: +8610-6476 4984
      • Siemens Venture Capital in India
      • Siemens Corporate Finance Pvt. Ltd. 5th floor, Electric Mansion
      • 1086, Appasaheb Marathe Marg
      • Prabhadevi
      • Mumbai 400025
      • Tel. +91 22 6757 2203
      • Fax. +91 22 6757 2260
    www.siemensventurecapital.com