Fostering Innovation at Workplace
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Fostering Innovation at Workplace

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I presented this deck during the TW away day at Goa in 2011. Meant for a general audience interested in the topic of innovation, this deck breaks down the concept of innovation to key ingredients, key ...

I presented this deck during the TW away day at Goa in 2011. Meant for a general audience interested in the topic of innovation, this deck breaks down the concept of innovation to key ingredients, key influencers etc and identified how companies can be more innovative.

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  • Good afternoon and thank you for taking time out on a lazy Saturday afternoon, by the beautiful beach to come here and be a part of this talk. Lets make it a mutual learning experience. I know there are people in this room, who have experience in innovation, at any point in this presentation please fee free to share your experience. Any comments, or Q and A, lets take towards the end.Will keep it very light. Inspire people in the room.Not an expert – inspires me – share my views on it.What is there for you to learn: Lets start: PS: Studios:No market for CD tools: No Agile Testing : Sd we make a tool for the market: face these challenges every day:Ruby on rails:
  • The term innovation derives from the Latin word innovatus, which is the noun form of innovare "to renew or change," stemming from in—"into" + novus—"new". Although the term is broadly used, innovation generally refers to the creation of better or more effectiveproducts, processes, technologies, or ideas that are accepted by markets, governments, and society. Innovation differs from invention or renovation in that innovation generally signifies a substantial positive change compared to incremental changes.
  • These are grass-root innovationsThey are practicalThey are simple to useThey are environment friendlyThe value proposition is clearThey are affordable They are made with locally-sourced resourcesThey have a large impact
  • An idea can change your lifeIdeationis an important stage in the innovation process.Web 2.0 has opened new channels for companies to get new ideas from employees, customers, user community, thought leaders and competition.
  • For a long time now, academics have believed that at a social level, it is necessary to fulfill basic requirements like food, safety, social needs etc before people can think about innovation, which is achievable only as a means of self-actualization. The theory doesn’t hold well because many innovations in emerging economies are made by poor people. Also, it is possible for poor people to be self-actualised.
  • Driver #2: ManagersmatterLet's not forget that creativity needs action to become innovation. Companies must do more with their employees' creativity than just acknowledging that an employee has a good idea. That's why managers matter.Looking at the four categories of innovators, often the inventors, entrepreneurs, and high achievers would be nothing without that last category: super mentors, Clifton said. "When it comes to innovation, mentors play a key role, because they're the people who say, 'That's a great idea. You can make a lucrative business of that,'" Clifton said. Super mentors inspire their protégés and help them connect with the people who can couple action with their ideas -- as some of the best managers do.
  • Driver #2: ManagersmatterLet's not forget that creativity needs action to become innovation. Companies must do more with their employees' creativity than just acknowledging that an employee has a good idea. That's why managers matter.Looking at the four categories of innovators, often the inventors, entrepreneurs, and high achievers would be nothing without that last category: super mentors, Clifton said. "When it comes to innovation, mentors play a key role, because they're the people who say, 'That's a great idea. You can make a lucrative business of that,'" Clifton said. Super mentors inspire their protégés and help them connect with the people who can couple action with their ideas -- as some of the best managers do.
  • Radical innovation can render industry standard competencies: skills, tools, processes, investments – useless. Before selling outside, it is important to sell within
  • David Teece clarified that two factors – imitability and complementary assets – will have a strong influence in determining who will ultimately profit from an innovation. Imitability refers to how easily competitors can copy or duplicate the technology or process underpining the innovation. There are many examples of barriers a company could use to protect itself from imitation, including intelectual property rights, complex internal routines or tacit knowledge.http://innovationzen.com/blog/2006/08/24/innovation-management-theory-part-5/
  • In Crossing the Chasm, Moore begins with the diffusion of innovations theory from Everett Rogers, and argues there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists). Moore believes visionaries and pragmatists have very different expectations, and he attempts to explore those differences and suggest techniques to successfully cross the "chasm," including choosing a target market, understanding the whole product concept, positioning the product, building a marketing strategy, choosing the most appropriate distribution channel and pricing.Crossing the Chasm is closely related to the technology adoption lifecycle where five main segments are recognized; innovators, early adopters, early majority, late majority and laggards. According to Moore, the marketer should focus on one group of customers at a time, using each group as a base for marketing to the next group. The most difficult step is making the transition between visionaries (early adopters) and pragmatists (early majority). This is the chasm that he refers to. If a successful firm can create a bandwagon effect in which enough momentum builds, then the product becomes a de facto standard. However, Moore's theories are only applicable for disruptive or discontinuous innovations. Adoption of continuous innovations (that do not force a significant change of behavior by the customer) are still best described by the original technology adoption lifecycle. Confusion between continuous and discontinuous innovation is a leading cause of failure for high tech products

Fostering Innovation at Workplace  Fostering Innovation at Workplace Presentation Transcript

  • TheInnovation Dilemma:to build a new market or to build for the market
    Charan Puneet Singh
  • What is innovation?
    Innovation is a broadly used term, and generally refers to the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society.
  • Video 1
    The climbing tree apparatus designed by Appachan, a humble farmer from Kerala is helping bridge a generations old social divide. As young men migrate to Gulf in droves, there are barely enough men left in Kerela to pick coconuts. By making it safer and easier to pick coconuts, this humble device is today providing employment for women in this male dominated occupation.
    Price: Rs 1500
    Number sold: 4000
    Source: National Innovation Foundation
  • Video 2
    A 2 liter PET bottle, bleach and water is all you need to light a home with 60 Watt equivalent bulb for 5 years.
    Developed independently in Brazil and Philippines, the Solar Bottle Bulb is being used to spread light in millions of households in the shanty towns in Africa and Asia today.
    http://isanglitrongliwanag.org/
  • What is Unique About These Innovations?
    Discussion
  • What are we going to talk about?
    Innovation context at Thoughtworks
    Ingredients of Innovation
    Fueling Innovation at workplace
    Managing Innovation
    Measuring innovation
  • Innovation Context @ Thoughtworks
    Challenges in Innovation for Services / Consulting:
    Assessing market potential for new to the market concepts like Continuous Delivery & Dev-Ops Consulting
    Keeping ahead of the curve in advanced engineering practices.
    Fostering innovation within delivery teams for a variety of client situations including in the social impact projects.
    Challenges in Innovation for Product teams
    Product managing ahead of the curve tools like Twist
    Sensing the opportunity for developing new products
    Prioritizing incremental innovation for existing products
  • What are the ingredients to any innovation ?
  • An Idea
    • An idea is at the heart of any innovation.
    • Innovators tend to question the scheme of things around them and come up with new and different ideas before others can.
  • Crowd Sourcing Ideas
    Web 2.0
  • An Idea Owner
    • An idea owner is like a ship’s navigator – familiar with innovation tools and innovation processes.
    • His role is to mentor and manage the idea to take firm shape.
  • Right Skills
    • Any good team needs a set of diverse skills on board.
    • 11 batsmen will never win you a cricket match.
  • Right Sponsor
    • Innovation is a Risky Business.
    • An innovation team needs a sponsor who is willing to take risks and trust his team to do the right thing.
  • Right Timing
    • Innovation is a lot about timing.
    • Getting the right idea to the market at the right time is critical.
  • Right Eco-System
    • An idea needs an identified process to navigate the decision chain.
  • The fifth element*
    • Individual genius
    • Being at the right place at the right time…
    • A freak incident..
    It was William Shockley’s ineptitude as a manager, instead of his Noble prize winning genius that spawned the rise of Silicon Valley as a base for new age start-ups and hub for wealth generation.
  • What Fuels Innovation?
  • Innovator’s need for self-fulfillment?
    • Academic research from West has focused on innovation being the bane of only by college educated, phd-holding, employed scientists.
    • Developing countries have busted the relationship between affluence and self-actualization.
    • Innovation from grass-roots is there in front of us.
    Maslow's Hierarchy of Needs
  • Or frustration with the status quo?
    • Mainstream markets haven’t catered to niche segments.
    • Innovators take things in their own hands and bring in products that meet the requirement of this market.
    Jugaad, Rajasthan (India)
    Cost to build: USD 500
    Ford Foundation and John F. Kennedy School of Government at Harvard University
  • We have been there too…
    Driven mainly by frustration with the need for heavy scripting with traditional testing suits, Thoughtworks wrote Twist as a QA focused Test Automation Tool.
    Driven mainly by frustration with Waterfall, Martin Fowler signed the Agile Manifesto in 2001
  • As a response to crisis..
    • Several innovations in Medicine came about during the great plague, the World War 1 and the World War 2.
    • Reaction to crisis enables focus, budget, manpower and streamlined decision making, thus enabling innovation.
    Ford Foundation and John F. Kennedy School of Government at Harvard University
  • Anemphasis on results..
    • A focus on results allows innovation with the process, to optimize resource utilization and removal of any bottlenecks.
    • Innovation through optimizing processes has been the “secret spice” for food and retail giants
    Ford Foundation and John F. Kennedy School of Government at Harvard University
  • Adapting Technology
    • Innovations are different from inventions as they use technology only as an enabling factor to the core idea.
    • African countries like Uganda and DRC started with mobile payments before developed markets like US and UK.
    Ford Foundation and John F. Kennedy School of Government at Harvard University
  • What Drives Innovation at the People Level?
    Gallup Management Journal
  • People Power…
    Passionate workers are most likely to drive organizations forward
  • Finding Talent and Fostering it
    • Four types of people drive innovation:
    • inventors,
    • entrepreneurs,
    • extreme individual achievers in their fields (such as the arts, entertainment, or sports),
    • super mentors
    • Keeping Talent Engaged is the bigger part of the puzzle
    Gallup Management Journal
  • Managers Matter
    • Managers need to pay Super mentors.
    • Managers need to take risks to encourage innovation while ensuring risk control and client confidence.
    • People don’t leave companies: they leave their bosses
  • Relationships Matter
    • Innovators need to rely on their social network outside their direct reporting relationships as well.
    • Relationships are not need based and need to be cultivated.
    • Relationships with customers, resellers, peers, academia are few examples.
  • Right Leaders for the Battle
    • Leaders are so important in driving innovation – in terms of thought leadership and fostering creativity in the people they lead.
    • Leaders also need to invest in future leaders who can carry forward the innovation baton.
  • What is the big deal: Disruptive Vs. Sustained Innovation?
  • Manage the change innovation can bring in
    Manage the change that disruptive innovation can bring in.
    High impact on architectural knowledge
    COMPETENCY DESTROYING
    High impact on component knowledge
    Low impact on component knowledge
    COMPETENCY ENHANCING
    Low impact on architectural knowledge
  • Innovation alone not enough
    Innovation is not enough: It is important to realize your strengths (strategic innovation) before taking on the incumbents and imitators.
    David Teece clarified that two factors – imitability and complementary assets – will have a strong influence in determining who will ultimately profit from an innovation.
    The TeeceModel
  • Innovation Adoption Lifecycle
    The most difficult step is making the transition between visionaries (early adopters) and pragmatists (early majority). If a successful firm can create a bandwagon effect in which enough momentum builds, then the product becomes a de facto standard.
    Most Tech start-ups fail to cross this chasm
  • How can we measure innovation performance?
  • Measuring Innovation Performance
  • Key Take-Awaysfor You:
    Innovation lies at the hear of Thoughtworks and your contribution to this intellectual wealth is critical.
    Identify how you can be innovative and encourage innovation in your peers.