CELEBRATING AUTHENTIC CURIOSITY, INSIDE & OUTSIDE OF THE TIN Initial thoughts to build upon…
ObjectiveUse the aperture of popular culture to approximate Altoids’ relevancy , inspiringus to translate the human and cognitive relationship with the product and brand.
Inspiration Good design makes a product useful. The product is bought in order to be used. It must serve a defined purpose - in both primary and additional functions. The most important task of design is to optimize the utility of a product.Dieter RamsRet. Director of Design, Braun
An Altoid experience is engineered like nothing else. At once, it’s visceral, practical and emotional. It would unfair to compare “it” to another mint.
Metal signiﬁes strength, durability, powerItems protected in tin have a special intrigue all their own: what is so precious that it needs a metal container? Isthe exterior as precious as its interior? What’s inside? How do you open it?From perfectly made lunches, frozen tv dinners, Grandma’s fruit cake to aroma-fresh coﬀee grounds, the tinprotector as just as important as the cargo they contain.Tin is special, especially when used to package. ere is an ironic duality in its presentation: protected butaccessible, adorned yet secured; a highly functional utility whose cultural signiﬁcance is contained…
e pill box has long been a part of human civilization… …pills are to mints as healing is to social graces
IdeasPackaging – Waterproof – Lockable/coded – Skins - ipod- leather, pvc, denim, lenticular – Colors; the illusion of diﬀerent shape/form/silhouette – Altoids /Red-Black - LTO of the coolest hippest Altoids, no new ﬂavor, just shinny, shinny, like ipod shinny, casing…higher margin/price - glossy packaging – Designer/LTO collection – Materials: titanium, s/s, kryptonite, wood, nickel, etc, tiles - mosaic – Digital screen - like mobile interface: LCD - date, time, name - No buttons – Two-sided/ﬂip ﬂop - eg…Complex mag - Jeager Lecoultre Reverso - one hinge – Mandatories: inside is sacred and functionality is
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