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Binocular Idea House
 

Binocular Idea House

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Concept idea for a new ideas production house

Concept idea for a new ideas production house

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    Binocular Idea House Binocular Idea House Presentation Transcript

    • BINOCULAR llc. Concept & Ideation Scheme August 16 2009 [DRAFT] © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential.
    • Create business case masterpieces from category folly. IDEA © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential. 1
    • Binocular is an idea holding company. Our ideas are produced from two perspectives: the market and the consumer. We ideate, concept, pre-commercialize, and launch successful products. Then we sell these idea-based businesses at a huge premium to category leaders or financial investors who will accelerate their BUSINESS future growth. © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential. 2
    • Binocular has identified seven ideas that meet its rigorous criteria. We are revealing only two of these ideas in this document. Our research suggests three of the five remaining ideas are immediately executable in the near future with no immediate competitive threats. We will close our consideration for ideas at year end 2010. APPROACH © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential. 3
    • Binocular magnifies product category distortion by auto-focusing solutions that the consumer immediately and innately recognizes, prefers, and will pay a modest premium for.  Scan the product universe STRATEGY  Spot significant opportunity  Target market voids © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential. 4
    • Binocular exists to restore vision to a blurry marketplace; to satisfy deprived humans from inferior consumer branded experiences. We discover and deliver market revelations.  PRACTICALITY + INNOVATION = FOCUS MISSION © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential. 5
    • Binocular exposes and exploits market nearsightedness: the difficulty brands experience when attempting to focus on current business opportunities, and in extreme cases, an inability to focus on innovation at any distance. OBJECTIVE Binocular will commercialize one new break-through product per year through 2014. © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential. 6
    • Binocular focuses its aperture towards the consumer product and solutions categories - CPG, FMCGs, Retail, Digital, Experience, etc. where fragmentation has created market opportunities that cannot be quickly defended by category leaders. FOCUS © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential. 7
    • Forgive the candor, Binocular founders do not focus on themselves. The ideas we have brought to, and sustained in the global marketplace, have given us the depth of vision to present this opportunity to you. EXPERIENCE CVs and References furnished upon request. © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential. 8
    • Today, supply and demand of consumer innovation is imbalanced. Humans aren’t realizing the benefits they are promised as consumers. They are paying for the convenience of innovation. And if humans inspire what it is we ultimately consume, shouldn’t we expect a rationale experience? Binocular revolts against MANIFESTO category ignorance to enhance the human quotient. © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential. 9
    • Binocular is a holding company for ideas and intellectual property that are licensed to specific operating entities which are funded through seed, venture, and mezzanine financing. Each idea is mutually exclusive. STRUCTURE © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential. 10
    •  Identify market share potential  Pre-sell to category leaders for future acquisition/funding  Fund, incubate; build and manage defensible launch  Scale and maximize short-term opportunity MODEL  Sell © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential. 11
    • Binocular partners with experienced and capable cross-industry professionals to efficiently ideate, concept, finance, pre- commercialize, and launch ideas that will become profitable, PARTICIPATION scalable business entities. We discerningly and exhaustively evaluate new partners on a very limited basis. © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential. 12
    • 2010  SMIRK: Innovative delivery systems for Men’s prep/shave, and grooming. 2011 INVENTORY  TIPS: Environmentally conscious equipment for one of the world’s most popular sports. © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential. 13
    • For idea submission, consideration or investment please contact:  Lee “Chappy” Chapman: Chappster@gmail.com  Zaid Khalil: Zaid@bibzi.com INQUIRIES © Lee Chapman 2009. All rights reserved. Do not reproduce or forward. Confidential. 14