Digital Success™
           Your Story on the Social Web

             Golden Fleece Story Conference
           You, Me, ...
Not For Distribution


                                   What We Do


    ➡ Websites, Blogs &
      Facebook Fan Pages
  ...
Not For Distribution


                                       Meet the Team


            Jo Golden, MS, PhD, specializes ...
Not For Distribution


                                    Housekeeping




       ➡ We’ll have Q&A at the end so please
 ...
Not For Distribution


                                               Exercise




       ➡ Pick 5 core qualities
       ➡...
Not For Distribution

                                Self-education for
                            Success in the Digita...
Not For Distribution


                                        The Social Web


       ➡ Social Networking
            ‣ I...
Not For Distribution

                       Social Networking & Social Media
                                   Require

...
Not For Distribution


                                         Exercise



       ➡ Groups of 2-3
       ➡ Identify 2-3 k...
Not For Distribution


                            Creating Your Boundaries



       ➡ The social web wants YOU!
       ➡...
Not For Distribution


                                         Exercise




       ➡ Groups of 2-3
       ➡ Give your app...
Not For Distribution


                                           Goals


      ➡ What are you trying to accomplish
      ...
Not For Distribution


                                        Target Audience




       ➡ Who are you trying to reach
  ...
Not For Distribution


                                   Market Norms




       ➡ What is your competition
         doin...
Not For Distribution


                                               Exercise


       ➡ Break into groups and focus on 1...
Not For Distribution


                   Using the Social Web to Tell Your Story




       ➡ Profiles
       ➡ Publishin...
Not For Distribution


                                    Facebook® Bio Examples

                                       ...
Not For Distribution


                  Twitter Bio Examples




4/17/2010   Your Story on the Social Web   www.ChaosToCl...
Not For Distribution


            Linked® Headline Examples




4/17/2010   Your Story on the Social Web   www.ChaosToCla...
Not For Distribution


                             Publishing on the Social Web


       ➡ What?
            ‣   Text
   ...
Not For Distribution


                                   Conversation




       ➡ What existing conversations
         s...
Not For Distribution


                 We’ll Get You Where You Need to Go


       ➡ Work with a technologist and an
    ...
Not For Distribution


                               Connect with Us



            Become a fan

            See what we...
Your Story on the Social Web
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Your Story on the Social Web

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Social networks and social media offer tremendous business opportunities in 2010. Yet many professionals find the task of learning about these new technologies daunting. If that’s you, take heart. Even though you do need technology to construct a business web presence, learning how to use the available tools is only one piece of the puzzle. Success comes from having a plan and then telling a coherent, compelling story over time and across platforms. Are you ready?

Presented at the GoldenFleece Story Conference: http://gfstoryconference.com/

Published in: Education
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Your Story on the Social Web

  1. 1. Digital Success™ Your Story on the Social Web Golden Fleece Story Conference You, Me, We: Connecting Thru Story April 17, 2010 http://www.ChaosToClarity.com/ ©2010 Chaos To Clarity LLC. Chaos To Clarity, Success in a Digital World, Digital Success, and the Chaos To Clarity logo are trademarks of Chaos To Clarity LLC.
  2. 2. Not For Distribution What We Do ➡ Websites, Blogs & Facebook Fan Pages ➡ Social Networking & Media Classes ➡ In-person & Online Customized Coaching ➡ Group Learning & Interactive Talks 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  3. 3. Not For Distribution Meet the Team Jo Golden, MS, PhD, specializes in education, communication, and moving through conflict around learning and change in the digital world. Jo believes in starting wherever you are and working with you to establish confidence, competence, and practical self-education strategies for the future. She brings over 12 years experience to supporting clients as a digital strategist and web content wrangler. Jo guides clients to develop compelling stories on the Web via websites, blogs, social networking, and social media. jogolden.com Tracey Holinka, MS, supports clients by teaching you how to make the most of computers and the Internet while getting your business or professional self online. She brings over 12 years experience to steering projects and providing advanced computer coaching, creating compelling Websites and blogs, as well as developing customized social networking automation processes for clients. Tracey believes that technology ought to be clarified by professionals, not cloaked in mystique to exclude everyone else. traceyholinka.com 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  4. 4. Not For Distribution Housekeeping ➡ We’ll have Q&A at the end so please hold your questions until then. ➡ Sign up if you want us to email a link to the slides. ➡ If you don’t receive the email, check your junk mail and then email us. 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  5. 5. Not For Distribution Exercise ➡ Pick 5 core qualities ➡ Interview the person next to you ‣ Find out their core qualities ‣ Introduce them to the group 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  6. 6. Not For Distribution Self-education for Success in the Digital World ➡ Strategy ‣ What do you need to know? ‣ How are you going to learn it? ➡ Skills ‣ Internet search ‣ Research ‣ How to learn new software & hardware ➡ Tools ‣ Computer/mobile ‣ Internet 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  7. 7. Not For Distribution The Social Web ➡ Social Networking ‣ It’s what people do to create community ‣ Communities used to be local, now they are virtual (online) too ‣ People get together, talk, and listen ➡ Social Media ‣ People create and publish their message and content ‣ Lets you get the info you want, in the moment, from the people you choose 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  8. 8. Not For Distribution Social Networking & Social Media Require ➡ Strategy ‣ Your individual boundaries ‣ Web presence strategy ➡ Skills ‣ Communicating your story ‣ Learning new networks ➡ Tools ‣ Have a home base—website, blog or Google profile ‣ Networks that fit your business needs 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  9. 9. Not For Distribution Exercise ➡ Groups of 2-3 ➡ Identify 2-3 key components of your business story ➡ Briefly describe your current web presence story & give it a title ➡ Share 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  10. 10. Not For Distribution Creating Your Boundaries ➡ The social web wants YOU! ➡ What are you willing to share publicly? ➡ Strategy ‣ Connect to people with your passions ‣ Speak personally to market trends and norms 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  11. 11. Not For Distribution Exercise ➡ Groups of 2-3 ➡ Give your approach to boundaries a descriptive name 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  12. 12. Not For Distribution Goals ➡ What are you trying to accomplish with your web presence? ➡ What do you want to happen as a result of your participation? ➡ How active do you want to be in the day-to-day logistics? ➡ What resources are you willing to allocate to your social networking/ l ah -W en b Ow Ro social media project? Ph ot o by 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  13. 13. Not For Distribution Target Audience ➡ Who are you trying to reach on the Web? ‣ Clients/customers ‣ Partners ‣ Competitors ‣ Friends, followers, fans & connections 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  14. 14. Not For Distribution Market Norms ➡ What is your competition doing on the Web? ➡ Doing well? ➡ Doing poorly? ➡ Where are your people? Photo by Johanna von Wowern 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  15. 15. Not For Distribution Exercise ➡ Break into groups and focus on 1 topic: Core qualities, boundaries, goals, audience & message ➡ Identify issues in terms of your top & story on the social web ➡ Switch groups ➡ Collaborate to tell 1 group member's story ‣ Include all 5 topics ‣ Stories can be told, acted-out, expressed in movement, etc. 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  16. 16. Not For Distribution Using the Social Web to Tell Your Story ➡ Profiles ➡ Publishing (social media function) ‣ Status updates & posts ‣ Unique content ➡ Conversation (social networks function) Photo by Zsuzsanna Kilian 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  17. 17. Not For Distribution Facebook® Bio Examples Janet Taliaferro (fan page) Tracey Holinka (personal page) Chaos To Clarity (fan page) Jo Golden (personal page) 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  18. 18. Not For Distribution Twitter Bio Examples 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  19. 19. Not For Distribution Linked® Headline Examples 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  20. 20. Not For Distribution Publishing on the Social Web ➡ What? ‣ Text ‣ Audio ‣ Video ‣ Photos & images ‣ Diagrams & mind maps ➡ Where? ‣ Blogs ‣ Twitter ‣ Facebook ‣ Slideshare 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  21. 21. Not For Distribution Conversation ➡ What existing conversations should you join? ➡ What conversations should you start? 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  22. 22. Not For Distribution We’ll Get You Where You Need to Go ➡ Work with a technologist and an educator ➡ Move through information noise ➡ Our knowledge base is theoretical and experiential ➡ We don’t babble, bore, or confuse ➡ We act as advocates and guides 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com
  23. 23. Not For Distribution Connect with Us Become a fan See what we’re tweeting Watch our how-to videos Visit our blog 4/17/2010 Your Story on the Social Web www.ChaosToClarity.com

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