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Take Your Social Networking to the Next Level (Updated)

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Are you using social networking sites like twitter, Facebook, or LinkedIn® but need to get more benefits from time spent on your career or business? Having a strategy, a communication plan, and ...

Are you using social networking sites like twitter, Facebook, or LinkedIn® but need to get more benefits from time spent on your career or business? Having a strategy, a communication plan, and sharing your story will get you where you want to go.

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  • Full Name Full Name Comment goes here.
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  • Social networking has become the hot cake of the internet. there are many ways to promote a business. social networking is the best update all social networks all together can ensure the fastest promotion
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  • Michael, we're looking forward to speaking at such a great organization. ^TH
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  • I invite Jo and Tracey to consider making a presentation of this material to the Maryland Council for Dispute Resolution (MCDR) at a mutually convenient time in 2010. Both as a nonprofit organization representing the common professional interests of mediators and as advocate of the shared value of equal justice under law for all Marylanders, MCDR seeks to raise our 'digital profile'.
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Take Your Social Networking to the Next Level (Updated) Presentation Transcript

  • 1. Digital Success™ Take Your Social Networking to the Next Level February 3, 2010 www.ChaosToClarity.com ©2009, 2010 Chaos To Clarity LLC. Chaos To Clarity, Success in a Digital World, Digital Success and the Chaos To Clarity logo are trademarks of Chaos To Clarity LLC.
  • 2. What We Do ➡Websites, Blogs & Facebook Fan Pages ➡Social Networking & Media Classes ➡In-person & Online Customized Coaching ➡Group Learning & Interactive Talks 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 3. Meet the Team Jo Golden, MS, PhD, specializes in education, communication, and moving through conflict around learning and change in the digital world. Jo believes in starting wherever you are and working with you to establish confidence, competence, and practical self-education strategies for the future. She brings over 12 years experience to supporting clients as a digital strategist and web content wrangler. She guides clients to develop compelling stories on the Web via websites, blogs, social networking, and social media. jogolden.com Tracey Holinka, MS, supports clients by teaching you how to make the most of computers and the Internet while getting your business or professional self online. She brings over 12 years experience to steering projects and providing advanced computer coaching, creating compelling Websites and blogs, as well as developing customized social networking automation processes for clients. She believes that technology ought to be clarified by professionals, not cloaked in mystique to exclude everyone else. traceyholinka.com 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 4. What is the Social Web?
  • 5. The Social Web ➡Social ➡Social media networking ‣ Blogs ‣ Twitter ‣ YouTube ‣ Facebook ‣ Flickr ‣ LinkedIn® ‣ SlideShare ‣ Ning groups ‣ Facebook (niche sites) ‣ Twitter 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 6. The Big 3 ➡Facebook - over 350 million active users (facebook) ➡LinkedIn® - over 50 million users (LinkedIn blog) ➡Twitter - over 50 million visitors in July 2009 (TechCrunch) 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 7. Big 3 Comparison Social Norms Network Relationships Updates Twitter flipflops — tuxes Unidirectional Followers Tweets Facebook casual — dress to Reciprocal Friends Status Update (Personal) impress Facebook casual — dress to Unidirectional Fans Status Update Fan Page impress LinkedIn casual Friday Reciprocal Connections Status Update 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 8. Make the Most of the Big 3 Jobs Business Friends Twitter find leads or meet connect with clients, connect with old ones people that can help prospects & partners or make new ones Facebook find leads connect with old ones (Personal) or make new ones Facebook connect with clients & Fan Page prospects LinkedIn find leads or meet connect with clients, people that can help prospects & partners 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 9. Overall Strategy & Plan
  • 10. Strategy ➡Have a strategy— or you lose 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 11. Have a Home Base ➡Social Networking sites go down ‣ Facebook and Twitter can experience technical problems and go down ‣ They’re offered as a free service so there’s not much to do about it ➡How will business find you? ➡Consider a blog or website ‣ Showcase your work or product ‣ Reliable home base that you control 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 12. Goals ➡What are you trying to accomplish with your Web presence? ➡What level of visibility do you expect from your web presence efforts? 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 13. Target Audience ➡Who are you trying to reach on the Web? ➡Clients? ➡Partners? ➡Employers? ➡Competitors? 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 14. State of Your Market ➡What are your competitors doing on the Web? ➡Offering services? ➡Doing well? Doing poorly? ➡Which social networking sites are they using effectively? 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 15. Communication Options ➡Repurpose information ➡Flow of information ➡Cautions for times of data persistence 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 16. Communication Plan ➡Where are your people? ➡Which target audience members use which networks? ➡What do you need to tell them? ➡Who are you online? ➡Introduce your online persona to a friend… 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 17. Defining What Works for You ➡Considerations ‣ Time available ‣ Your current skill level ‣ Time and headspace for learning ‣ Options for outsourcing - Social networking logistics - Create Blog - Create Website - Ghost writing/blogging/tweeting - Facebook fan page for business 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 18. Overall Strategy & Plan ➡Strategy for your business web presence ➡Strategy for the social web ‣ Social networking - connecting ‣ Social media - publishing platform ➡How will you handle the day-to-day tasks involved? ‣ In-house now ‣ Get educated ‣ Outsource 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 19. Story ➡What's your story on the Web? ➡What are the benefits of working with you? ➡Find your emotional content ➡Make the connection 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 20. Implement & Leap! 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 21. Twitter
  • 22. Do You Need a Business Account? ➡Can have more than 1 account ➡Promote your company brand ➡Separate personal from business 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 23. Twitter Lists ➡Curated lists of Twitter accounts ➡Easier to follow groups of people ➡Find new people to follow 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 24. Twitter Chats ➡Focused, real-time conversations ➡Connect with others around a particular topic or idea ➡List of Twitter chats 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 25. Anatomy of a Tweet (140 characters max) referencing other user shortened URL (bit.ly.com) 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 26. Anatomy of a Tweet (140 characters max) original tweeters name referencing other user retweet hashtag: third party software shortened URL subject tag (bit.ly.com) 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 27. Facebook
  • 28. Facebook Options Personal Pages Fan Pages Groups For Who? Individual Businesses, artists & Organizations, celebrities associations, schools & clubs Relationship Must approve all friends Fans can be restricted by Open to all — closed Control age Add Apps Yes Yes No Add Photos Yes Yes Yes Add Video Yes Yes Yes 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 29. LinkedIn®
  • 30. LinkedIn® ?? ? ? Company Page Groups Answers Company description Discussions Establish Expertise Employee list Information sharing Support the community Job board Make new connections Make new connections 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 31. Don’t Forget Your Privacy ➡Review your privacy settings on all social networks ➡Need help? Watch these free videos on our blog: ‣ Get started! LinkedIn® Job Seekers and Professionals Part 1 ‣ Take Control of Your Twitter Privacy ‣ Facebook’s New Privacy Settings ‣ Warning! Your Facebook Fan Page List isn’t Private 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 32. We’ll Get You Where You Need to Go ➡Work with a technologist and an educator ➡Move through information noise ➡Our knowledge base is theoretical and experiential ➡We don’t babble, bore, or confuse ➡We act as advocates and guides 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com
  • 33. Twitter for Business Wednesday, February 10, 2010 from 4-5pm (ET) Cost: $10 Facebook for Business Wednesday, February 17, 2010 from 4-5pm (ET) Cost: $10
  • 34. Connect with Us Become a fan See what we’re tweeting Watch our how-to videos Visit our blog 2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com