Social Networking Intro for Businesses & Professionals (Updated)

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Want to get started with social networking? Job seekers, professionals, freelancers, and small business have much to gain!

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Social Networking Intro for Businesses & Professionals (Updated)

  1. 1. Digital Success™ Social Networking Intro for Businesses & Professionals January 06, 2010 http://www.ChaosToClarity.com/ ©2009 Chaos To Clarity LLC. Chaos To Clarity, Success in a Digital World, Digital Success and the Chaos To Clarity logo are trademarks of Chaos To Clarity LLC.
  2. 2. What We Do ➡Websites, Blogs & Facebook Fan Pages ➡Social Networking & Media Classes ➡In-person & Online Customized Coaching ➡Group Learning & Interactive Talks 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  3. 3. Meet the Team Jo Golden, MS, PhD, specializes in education, communication, and moving through conflict around learning and change in the digital world. Jo believes in starting wherever you are and working with you to establish confidence, competence, and practical self-education strategies for the future. She brings over 12 years experience to supporting clients as a digital strategist and web content wrangler. She guides clients to develop compelling stories on the Web via websites, blogs, social networking, and social media. jogolden.com Tracey Holinka, MS, supports clients by teaching you how to make the most of computers and the Internet while getting your business or professional self online. She brings over 12 years experience to steering projects and providing advanced computer coaching, creating compelling Websites and blogs, as well as developing customized social networking automation processes for clients. She believes that technology ought to be clarified by professionals, not cloaked in mystique to exclude everyone else. traceyholinka.com 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  4. 4. What is Social Networking? ➡It’s what people do to create community ➡People get together, introduce others, talk about themselves, listen, and invite more folks ➡Communities used to be local, now they are virtual (online) too ➡Use the Web to create your own social networks with people around the world 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  5. 5. Social Media ➡Let’s you create and publish YOUR message and content ➡Brings you other’s content so you can interact with it and with them ➡Creates a many-to-many conversation ➡Let’s you get the info you want, in the moment, from the people you choose 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  6. 6. The Social Web ➡Social ➡Social media networking ‣ Blogs ‣ Twitter ‣ YouTube ‣ Facebook ‣ Flickr ‣ LinkedIn® ‣ SlideShare ‣ Ning groups ‣ Facebook (niche sites) ‣ Twitter 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  7. 7. The Big 3 ➡Facebook - over 350 million active users (facebook) ➡LinkedIn® - over 50 million users (LinkedIn blog) ➡Twitter - over 50 million visitors in July 2009 (TechCrunch) 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  8. 8. How do you do it? ➡Join a social networking site ➡Open yourself to something groovy ➡Share something about yourself ➡Find folks with similar interests ➡Find interesting folks ➡Come back when you like, dip in and out ➡Participate 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  9. 9. Social Networking ➡Etiquette still matters ➡Choose what to pay attention to ➡Get out there and have some fun or grow your business ➡Different sites cater to different people ➡Connect with the people you choose 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  10. 10. What can it do for me? ➡Jobs ➡Business ➡Friends ➡Entertainment ➡Enrichment ➡Enlightenment? 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  11. 11. Do’s ➡Enjoy the conversation ➡Add something of value ➡Put up a picture ➡Choose understandable user names ➡Take your communication preferences seriously ➡Adjust your settings over time as you get more comfortable and know what you're doing 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  12. 12. Don’t’s ➡Don’t be an ass ➡Don’t break the site’s rules ➡Don’t be out ONLY for yourself ➡Don’t insult your reader/watcher/ listener with shoddy presentation ➡Don’t babble, bore, or confuse ➡Don’t get mad when someone wants to connect with you 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  13. 13. Getting Comfortable & Learning More ➡Learn about a site from others (like commoncraft or Chaos To Clarity) ➡Ask Google your “how-to” questions ➡Explore the site’s help section ➡Read the company’s blog ➡Check out the FAQs ➡Watch demonstration videos 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  14. 14. Get to Know the Big 3 Sites ➡Profile descriptions ➡Communication settings (except twitter) ➡Notification settings ➡Privacy settings 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  15. 15. Navigating Social Networks Navigation ➡Social Networks are websites Navigation Navigation ➡Navigation can usually be found on the outer edges Navigation 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  16. 16. Anatomy of a Tweet (140 characters max) original tweeters name retweet referencing other user shortened URL (bit.ly.com) hashtag: subject tag third party software 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  17. 17. Don’t Forget Your Privacy ➡Review your privacy settings on all social networks ➡Need help? Watch these free videos on our blog: ‣ Get started! LinkedIn® Job Seekers and Professionals Part 1 ‣ Take Control of Your Twitter Privacy ‣ Take Control of Your Facebook Privacy Settings (update forthcoming) 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  18. 18. Become Your Own Publishing House ➡You need a content strategy ➡Blog to grow your business or to establish professional expertise ➡Nothing is private even when it’s marked private ➡Data doesn’t die 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  19. 19. We’ll Get You Where You Need to Go ➡Work with a technologist and an educator ➡Move through information noise ➡Our knowledge base is theoretical and experiential ➡We don’t babble, bore, or confuse ➡We act as advocates and guides 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com
  20. 20. Take Your Social Networking to the Next Level January 13, 2010 & February 3, 2010 4-5pm ET Social Networking Success for Businesses and Professionals Online Workshop Wednesday, January 20, 2010 3-5pm (ET) Twitter for Business Wednesday, February 10, 2010 from 4-5pm (ET) Facebook for Business Wednesday, February 17, 2010 from 4-5pm (ET)
  21. 21. Digital Success™ Bootcamp Social Media & Social Networking for Businesses & Professionals January 30, 2010 from 9:30am - 4:30pm (ET) Chevy Chase, MD Register Today — Limited to 10 people
  22. 22. Connect with Us Become a fan See what we’re tweeting Watch our how-to videos Visit our blog 01/06/2010 Social Networking Intro for Businesses & Professionals www.ChaosToClarity.com

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