Raising funds In today’s Economy Powering your start-up Presented by Bob Chua – CEO Pulse Group PLC (Ticker: PGRP)

“ Money Makes Money ”

Powering growth Sources of funding Starting-up Solid Business Idea Strong Management Fund’s to Grow IP Protection

Powering growth

Stages of funding Sources of funding $ Year’s Pre-Seed $25K-$50K Seed $150K-$500K Series-A $1m-$10m Series-B $5m-$15m Mezzanine/Pre-IPO $10m-$20m IPO $40m-$500m Second round $Xm

Stages of funding

Sources of funds Pre-seed (3F’s Family, friends and fool’s) Seed (Grant’s, Seed-fund’s, Angel’s) Series-A, B, C, D (VC’s) Mezzanine/Pre-IPO – PE’s, Private Investors, or Institutions IPO – Financial Institutions and Public Secondary round’s – PE’s, Hedge Funds, Public etc. Sources of funding

Sources of funds

Pre-seed (3F’s Family, friends and fool’s)

Seed (Grant’s, Seed-fund’s, Angel’s)

Series-A, B, C, D (VC’s)

Mezzanine/Pre-IPO – PE’s, Private Investors, or Institutions

IPO – Financial Institutions and Public

Secondary round’s – PE’s, Hedge Funds, Public etc.

“ Nothing is FREE in this World”

Selecting Investors What they’re looking for from you Sources of funding Track Record Profitability Revenue Solid Product’s/ Services IP Protection Clean Structure Clean Accounts Strong Management Clear Exit Strategy Scalability Clients Brand Clear Vision Board Seat Brand Energizers Financial Modeling

Selecting Investors

What they’re looking for from you

Selecting Investors What you should be looking for from them Sources of funding Value-Add Synergistic Investee’s Synergistic Team Domain Expertise Strong Board Member/s Track-record Good and Fair Valuation Good reputation Deep-pockets

Selecting Investors

What you should be looking for from them

“ What now? ”

Responsibility Spend Proceeds Wisely Invest for the future Be conscious of the investment tenure, terms, and exit strategy Deliver on your promises Post funding

Responsibility

Spend Proceeds Wisely

Invest for the future

Be conscious of the investment tenure, terms, and exit strategy

Deliver on your promises

The Economy Today

The realities of 2009 and beyond 2009 is going to be a tough year Investors are sitting on piles of cash, there IS money out there Exit Strategies are unclear Valuation’s will be brutal Shareholder value will be critical Cost of capital will be high There will be as many opportunities as there are challenges Survival of the fittest

2009 is going to be a tough year

Investors are sitting on piles of cash, there IS money out there

Exit Strategies are unclear

Valuation’s will be brutal

Shareholder value will be critical

Cost of capital will be high

There will be as many opportunities as there are challenges

Survival of the fittest

Closing Thoughts Put your money where your mouth is It’s about the fast eating the slow, not the large eating the small Tread carefully with external funding, but raise funds nonetheless Timing is everything Scale your business quickly Create and illustrate profits Continue to aim for the next big thing Deliver shareholder value

Put your money where your mouth is

It’s about the fast eating the slow, not the large eating the small

Tread carefully with external funding, but raise funds nonetheless

Timing is everything

Scale your business quickly

Create and illustrate profits

Continue to aim for the next big thing

Deliver shareholder value

Words of Wisdom “ A Pessimist finds problems in an opportunity. An Optimist finds Opportunity in a problem” – Winston Churchill

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