Your SlideShare is downloading. ×
0
Channel IQ
350 W Ontario St, 6th & 7th Floors
Chicago, IL 60654
312.846.1199
www.channeliq.com
Channel IQ | Know What You ...
David Howell
Channel IQ
Introductions
Today’s Guest Speakers
Chris Vice
HARMAN Professional
Dustin Busmann
Channel IQ
3
4
5
KEY TOPICS
Knowing when to
say “when.”
6
Survey
7
Seven Key Topics
What are some techniques that 3P
sellers use to hide their identity from
the manufacturer?
8
Seven Key Topics
What are some techniques 3P
sellers use to source the products
they are selling?
9
Seven Key Topics
What are some techniques a
manufacturer can take against a 3P
seller, distributor, unauthorized, or
autho...
Seven Key Topics
Why is searching public domain
sources the best source for
information?
Why should you use them, from the...
Seven Key Topics
What about a case where an
infringer was surprisingly identified,
from a current authorized seller to
eve...
Seven Key Topics
The aftermath: What can, and
usually does, happen when a
manufacturer enforces their policy
against selle...
Seven Key Topics
What preventative measures can a
manufacturer take?
14
1515
Product Buys
The Results
16
Product Buys
What were we looking for?
17
1818
What are We Looking For?
If you can find a State, you know where to begin looking
By looking over the feedback
portion of ...
What are We Looking For?
If you can find a State, you know where to begin looking
Using this tracking number, the
point of...
What are We Looking For?
Public sources yield a lot of information
By searching the California public
business registratio...
What are We Looking For?
Public sources yield a lot of information
Where there is one, there might be two…
22
What are We Looking For?
Public sources yield a lot of information
…or three?
23
What are We Looking For?
Public sources yield a lot of information
I wonder what else might be at these addresses
24
What are We Looking For?
Public sources yield a lot of information
BBB is a great source of
information.
25
What are We Looking For?
Public sources yield a lot of information
Phone numbers can survive address changes.
26
What are We Looking For?
Public sources yield a lot of information
Business registrations can reveal your aliases too if y...
What Was the Outcome?
• Channel IQ connected the dots
• Channel IQ handed the investigation to HARMAN
• HARMAN chose to ex...
Q&A
Webinar Recap
29
Enforcing Your Online Policy
Who’s Duty is it to Police the Internet?
30
Channel IQ
350 West Ontario Street, 6th & 7th Floors
Chicago, IL 60654
www.channeliq.com
For More Information Please Conta...
Upcoming SlideShare
Loading in...5
×

Is The Enemy at Your Door? | Identifying Unauthorized Sellers on Online Marketplaces

623

Published on

This is the deck from the March 26 2014 Webinar from Channel IQ. You can view the webinar on-demand from the Channel IQ Website. www.channeliq.com

Do you feel like you’re going to war against Amazon and other marketplaces? Think again. The real problem may be closer than you think. The problem is sellers; unknown, unauthorized, and dragging your products into the marketplace without your consent.

Don’t be so quick to blame the marketplace. It’s time to clean up your supply chain and sales channels first. Sometimes that seller is right in front of you; a pseudonym, a ghost, an authorized seller doing a little something on the side. But how do you figure that out?

It’s not about the fight, it’s about the investigation.

In this deck you will learn:

• Techniques that these operators use to hide,
• Techniques they can use to get your product
• Techniques you can use against a distributor or known associate
• Why public domain sources are best and why we use them
• Some cases where the violator was surprisingly known
• The aftermath of what can and does happen when you enforce against a known entity
• Preventative measures

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
623
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Is The Enemy at Your Door? | Identifying Unauthorized Sellers on Online Marketplaces"

  1. 1. Channel IQ 350 W Ontario St, 6th & 7th Floors Chicago, IL 60654 312.846.1199 www.channeliq.com Channel IQ | Know What You Don’t Know Series: Is The Enemy at Your Door? | Identifying Unauthorized Sellers on Online Marketplaces David Howell | Director, Brand Protection, Channel IQ Dustin Busmann | Investigation & Enforcement, Channel IQ Chris Vice | Global E-Commerce Manager, HARMAN Professional
  2. 2. David Howell Channel IQ Introductions Today’s Guest Speakers Chris Vice HARMAN Professional Dustin Busmann Channel IQ
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. KEY TOPICS Knowing when to say “when.” 6
  7. 7. Survey 7
  8. 8. Seven Key Topics What are some techniques that 3P sellers use to hide their identity from the manufacturer? 8
  9. 9. Seven Key Topics What are some techniques 3P sellers use to source the products they are selling? 9
  10. 10. Seven Key Topics What are some techniques a manufacturer can take against a 3P seller, distributor, unauthorized, or authorized seller they identify? 10
  11. 11. Seven Key Topics Why is searching public domain sources the best source for information? Why should you use them, from the BBB to state filings? 11
  12. 12. Seven Key Topics What about a case where an infringer was surprisingly identified, from a current authorized seller to even a trusted distributor? 12
  13. 13. Seven Key Topics The aftermath: What can, and usually does, happen when a manufacturer enforces their policy against sellers, unauthorized or authorized? 13
  14. 14. Seven Key Topics What preventative measures can a manufacturer take? 14
  15. 15. 1515
  16. 16. Product Buys The Results 16
  17. 17. Product Buys What were we looking for? 17
  18. 18. 1818
  19. 19. What are We Looking For? If you can find a State, you know where to begin looking By looking over the feedback portion of the site we find a feedback record with a postal tracking number. 19
  20. 20. What are We Looking For? If you can find a State, you know where to begin looking Using this tracking number, the point of origin is definitely California. 20
  21. 21. What are We Looking For? Public sources yield a lot of information By searching the California public business registration database we find a likely match 21
  22. 22. What are We Looking For? Public sources yield a lot of information Where there is one, there might be two… 22
  23. 23. What are We Looking For? Public sources yield a lot of information …or three? 23
  24. 24. What are We Looking For? Public sources yield a lot of information I wonder what else might be at these addresses 24
  25. 25. What are We Looking For? Public sources yield a lot of information BBB is a great source of information. 25
  26. 26. What are We Looking For? Public sources yield a lot of information Phone numbers can survive address changes. 26
  27. 27. What are We Looking For? Public sources yield a lot of information Business registrations can reveal your aliases too if you are not careful. 27
  28. 28. What Was the Outcome? • Channel IQ connected the dots • Channel IQ handed the investigation to HARMAN • HARMAN chose to execute on the information 28
  29. 29. Q&A Webinar Recap 29
  30. 30. Enforcing Your Online Policy Who’s Duty is it to Police the Internet? 30
  31. 31. Channel IQ 350 West Ontario Street, 6th & 7th Floors Chicago, IL 60654 www.channeliq.com For More Information Please Contact: Thank You David Howell: dhowell@channeliq.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×