Webinar | March 28, 2013   Counterfeit Sales: What Are You   Doing About It?   David Howell   Director, Brand Protection  ...
David Howell                                            Director, Global Brand Protection                                 ...
The Counterfeit Sale!     Today’s Topics:    • What is the state of Counterfeits?    • Best practices for protecting brand...
The Counterfeit Problem    What is a Counterfeit?    • Counterfeit Goods by definition are goods      infringing the right...
The Counterfeit Problem    If it’s manufactured, be assured it’s counterfeited    • If it’s manufactured, it’s counterfeit...
Why are Counterfeits so Detrimental?    Counterfeiting is devastating to Manufacturers    •     Diversion of sales    •   ...
The Counterfeit Problem    Global Trade Impact                                                                            ...
The Counterfeit Problem    A Quick Poll                 What is the Most Frequently               Counterfeited Product Ca...
Top Counterfeit Goods    Top 5 Counterfeited Goods                       clothing           multimedia        pharmaceutic...
Top Counterfeit Goods    Most recognizable Counterfeited goods                                                            ...
Top Counterfeit Brands    The top 10 brands counterfeited                                                                 ...
Now the Big Question?    Where are these counterfeits being sold?                                                         ...
Where Are These Counterfeits Being Sold?    Top Global Marketplaces                                                       ...
The Alibaba Phenomenon    The Alibaba Group is Amazon.com & Ebay.com into ONE!                                            ...
The Alibaba Phenomenon    Lets take a closer look                                                                      15W...
The Alibaba Phenomenon     Monster Beat’s © Headphones as an example                                                      ...
The Alibaba Phenomenon     Alibaba.com                                                                      17Webinar | Co...
Alibaba.com Example    Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD                                      ...
Alibaba.com Example    Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD                                      ...
Alibaba.com Example    Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD                                      ...
The Alibaba Phenomenon     AliExpress.com                                                                      21Webinar |...
Alibaba.com - AliExpress.com Example    Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD                     ...
Alibaba.com - AliExpress.com Example    Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD                     ...
Do I Have These Problems?    This is a question we all should be asking.                                                  ...
How to Enforce Counterfeit Sales    Should we solely rely on our Government?                                              ...
How to Enforce Counterfeit Sales    Register Key Trademarks (Brands)    • Register Trademarks for your brands    • Most bu...
How to Enforce Counterfeit Sales    Domain (brand) and infringer strategy    •     Identify the infringer(s)    •     Use ...
How to Enforce Counterfeit Sales    Where to look for infringement online?    •     Global Marketplaces    •     Typo Doma...
How to Enforce Counterfeit Sales    How to begin implementation?    •     Secure appropriate domain registrations    •    ...
How to Enforce Counterfeit Sales    Actively Monitor for Online Counterfeits    • Utilize Online Brand and Trademark Monit...
How to Enforce Counterfeit Sales    Next steps to take?    •     Compile list of infringements and qualify results    •   ...
How to Enforce Counterfeit Sales    What outlets exist for dispute escalation?    •     eBay VeRO program    •     Alibaba...
How to Enforce Counterfeit Sales    Implementing Anti-counterfeiting Techniques    • Consider badging to identify authoriz...
How to Enforce Counterfeit Sales    Work with Experienced Brand Protection    • Select a qualified Brand Protection soluti...
Just Keep in Mind    You don’t have to be the top brands in the world!!!                                                  ...
Thank You   Questions?   March 28, 2013   Counterfeit & Gray Market Sales:   What Are You Doing About It?   David Howell  ...
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Counterfeit Sales: What are You Doing About It?

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Five dollar headphones, ten dollar knives, and twenty dollar smart phones; other than a great deal, what do these three things have in common? They represent the potential end of your business. As counterfeit and gray market sales increase, a surprising amount of business owners are either unaware their products are being counterfeited, or just deny the very existence of a problem.

How can you find out if you are affected? Or if you know of a violation what can you do?

We have the answer to that, and insight into what the future holds for enforcement and industry changes. Spend a quality hour with us to learn what you can do to protect your company and its bottom line.

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Counterfeit Sales: What are You Doing About It?

  1. 1. Webinar | March 28, 2013 Counterfeit Sales: What Are You Doing About It? David Howell Director, Brand Protection Channel IQ Channel IQ 350 W Ontario St, 6th & 7th Floors Chicago, IL 60654 #CIQBP 312.846.1199 www.channeliq.comWebinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  2. 2. David Howell Director, Global Brand Protection Channel IQ With over 13 years of experience in the service, delivery and the development of Online Brand Protection, Gray Market, Anti-Counterfeit Sales, Global Domain Management and Reputation Management for Fortune 1000 companies. David has consulted such brands as Apple to Wal-Mart for enforcement strategies and collaboration with cross function teams such as legal and marketing Currently consults for clients in a variety of industries, including consumer electronics, apparel, entertainment, footwear, media, and industrial equipment. 2Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  3. 3. The Counterfeit Sale! Today’s Topics: • What is the state of Counterfeits? • Best practices for protecting brands against counterfeiters • Question and Answer NOTE: Questions may be submitted throughout the session via the chat component of your webinar toolbar. 3Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  4. 4. The Counterfeit Problem What is a Counterfeit? • Counterfeit Goods by definition are goods infringing the rights of a trade mark holder by displaying a trade mark which is either identical to a protected trade mark or by using an identification mark which "cannot be distinguished in its essential aspects from such trade mark.” Source Wikipedia 4Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  5. 5. The Counterfeit Problem If it’s manufactured, be assured it’s counterfeited • If it’s manufactured, it’s counterfeited. 5Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  6. 6. Why are Counterfeits so Detrimental? Counterfeiting is devastating to Manufacturers • Diversion of sales • Loss of market share • Health and Safety risks to consumers • Decrease in reputation and brand value • Possible Liability issues 6Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  7. 7. The Counterfeit Problem Global Trade Impact Source: dhs.gov 7Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  8. 8. The Counterfeit Problem A Quick Poll What is the Most Frequently Counterfeited Product Category? 8Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  9. 9. Top Counterfeit Goods Top 5 Counterfeited Goods clothing multimedia pharmaceuticals shoes electronics 8% 9% 9% 14% 22% 9Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  10. 10. Top Counterfeit Goods Most recognizable Counterfeited goods All designated trademarks and brands are the property of their respective owners. 10Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  11. 11. Top Counterfeit Brands The top 10 brands counterfeited All designated trademarks and brands are the property of their respective owners. 11Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  12. 12. Now the Big Question? Where are these counterfeits being sold? 12Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  13. 13. Where Are These Counterfeits Being Sold? Top Global Marketplaces All designated trademarks and brands are the property of their respective owners. 13Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  14. 14. The Alibaba Phenomenon The Alibaba Group is Amazon.com & Ebay.com into ONE! Source: Alibaba.com 14Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  15. 15. The Alibaba Phenomenon Lets take a closer look 15Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  16. 16. The Alibaba Phenomenon Monster Beat’s © Headphones as an example Source: MonsterCable.com 16Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  17. 17. The Alibaba Phenomenon Alibaba.com 17Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  18. 18. Alibaba.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD 18Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  19. 19. Alibaba.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD 19Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  20. 20. Alibaba.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD 20Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  21. 21. The Alibaba Phenomenon AliExpress.com 21Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  22. 22. Alibaba.com - AliExpress.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD 22Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  23. 23. Alibaba.com - AliExpress.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD 23Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  24. 24. Do I Have These Problems? This is a question we all should be asking. 24Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  25. 25. How to Enforce Counterfeit Sales Should we solely rely on our Government? 25Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  26. 26. How to Enforce Counterfeit Sales Register Key Trademarks (Brands) • Register Trademarks for your brands • Most business mistakenly skip foreign TM registrations. • Trademarks are central to any enforcement strategy. 26Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  27. 27. How to Enforce Counterfeit Sales Domain (brand) and infringer strategy • Identify the infringer(s) • Use an enterprise level investigation service. • Qualify the data and find the depth of the problem • Form an educated, enforcement strategy • Implement solutions immediately 27Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  28. 28. How to Enforce Counterfeit Sales Where to look for infringement online? • Global Marketplaces • Typo Domain Names • Cybersquatting • Online auctions • Social Media • Paid search ads 28Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  29. 29. How to Enforce Counterfeit Sales How to begin implementation? • Secure appropriate domain registrations • Purchase both Gtlds and Cctlds as needed • Identify and Recover Typographical domain names • Proactive, is far cheaper than reactive, posturing 29Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  30. 30. How to Enforce Counterfeit Sales Actively Monitor for Online Counterfeits • Utilize Online Brand and Trademark Monitoring • Regularly crawl the Internet and online marketplaces for sale of unauthorized and counterfeit items • Search for paid advertisement placement 30Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  31. 31. How to Enforce Counterfeit Sales Next steps to take? • Compile list of infringements and qualify results • Uncover identities of infringers • Collect necessary evidence • Send Cease and Desist and Demand letters • Submit evidence and filings to appropriate agencies • Escalate where applicable 31Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  32. 32. How to Enforce Counterfeit Sales What outlets exist for dispute escalation? • eBay VeRO program • Alibaba Aliprotect program • TaoBao IPR program • DHGate IP rights process • Made-in-China Compliance Department • UDRP - Universal Dispute Resolution Procedure • Country Specific escalation (CDRP, India, etc) • Cease and Desist correspondence. 32Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  33. 33. How to Enforce Counterfeit Sales Implementing Anti-counterfeiting Techniques • Consider badging to identify authorized sellers • Make it known you will not honor warranties for items purchased from an unauthorized seller. • Remove all products and authorization from online retailers with ineffective escalation policies • Create whitelist on website of authorized retailers 33Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  34. 34. How to Enforce Counterfeit Sales Work with Experienced Brand Protection • Select a qualified Brand Protection solution • International and U.S. IP experience • Enforcement that can work independently or in conjunction with your inside and/or outside counsel • Monitoring and Enforcement under one roof • Offers enterprise level investigations • Flexibility to adapt a solution to your specific needs 34Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  35. 35. Just Keep in Mind You don’t have to be the top brands in the world!!! Source: businessweek.com 35Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
  36. 36. Thank You Questions? March 28, 2013 Counterfeit & Gray Market Sales: What Are You Doing About It? David Howell Director, Brand Protection, Channel IQ dhowell@channeliq.com Channel IQ 350 W Ontario St, 6th & 7th Floors Chicago, IL 60654 #CIQBP 312.846.1199 www.channeliq.comWebinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
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