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Counterfeit Sales: What are You Doing About It?
 

Counterfeit Sales: What are You Doing About It?

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Five dollar headphones, ten dollar knives, and twenty dollar smart phones; other than a great deal, what do these three things have in common? They represent the potential end of your business. As ...

Five dollar headphones, ten dollar knives, and twenty dollar smart phones; other than a great deal, what do these three things have in common? They represent the potential end of your business. As counterfeit and gray market sales increase, a surprising amount of business owners are either unaware their products are being counterfeited, or just deny the very existence of a problem.

How can you find out if you are affected? Or if you know of a violation what can you do?

We have the answer to that, and insight into what the future holds for enforcement and industry changes. Spend a quality hour with us to learn what you can do to protect your company and its bottom line.

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    Counterfeit Sales: What are You Doing About It? Counterfeit Sales: What are You Doing About It? Presentation Transcript

    • Webinar | March 28, 2013 Counterfeit Sales: What Are You Doing About It? David Howell Director, Brand Protection Channel IQ Channel IQ 350 W Ontario St, 6th & 7th Floors Chicago, IL 60654 #CIQBP 312.846.1199 www.channeliq.comWebinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • David Howell Director, Global Brand Protection Channel IQ With over 13 years of experience in the service, delivery and the development of Online Brand Protection, Gray Market, Anti-Counterfeit Sales, Global Domain Management and Reputation Management for Fortune 1000 companies. David has consulted such brands as Apple to Wal-Mart for enforcement strategies and collaboration with cross function teams such as legal and marketing Currently consults for clients in a variety of industries, including consumer electronics, apparel, entertainment, footwear, media, and industrial equipment. 2Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • The Counterfeit Sale! Today’s Topics: • What is the state of Counterfeits? • Best practices for protecting brands against counterfeiters • Question and Answer NOTE: Questions may be submitted throughout the session via the chat component of your webinar toolbar. 3Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • The Counterfeit Problem What is a Counterfeit? • Counterfeit Goods by definition are goods infringing the rights of a trade mark holder by displaying a trade mark which is either identical to a protected trade mark or by using an identification mark which "cannot be distinguished in its essential aspects from such trade mark.” Source Wikipedia 4Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • The Counterfeit Problem If it’s manufactured, be assured it’s counterfeited • If it’s manufactured, it’s counterfeited. 5Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • Why are Counterfeits so Detrimental? Counterfeiting is devastating to Manufacturers • Diversion of sales • Loss of market share • Health and Safety risks to consumers • Decrease in reputation and brand value • Possible Liability issues 6Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • The Counterfeit Problem Global Trade Impact Source: dhs.gov 7Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • The Counterfeit Problem A Quick Poll What is the Most Frequently Counterfeited Product Category? 8Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • Top Counterfeit Goods Top 5 Counterfeited Goods clothing multimedia pharmaceuticals shoes electronics 8% 9% 9% 14% 22% 9Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • Top Counterfeit Goods Most recognizable Counterfeited goods All designated trademarks and brands are the property of their respective owners. 10Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • Top Counterfeit Brands The top 10 brands counterfeited All designated trademarks and brands are the property of their respective owners. 11Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • Now the Big Question? Where are these counterfeits being sold? 12Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • Where Are These Counterfeits Being Sold? Top Global Marketplaces All designated trademarks and brands are the property of their respective owners. 13Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • The Alibaba Phenomenon The Alibaba Group is Amazon.com & Ebay.com into ONE! Source: Alibaba.com 14Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • The Alibaba Phenomenon Lets take a closer look 15Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • The Alibaba Phenomenon Monster Beat’s © Headphones as an example Source: MonsterCable.com 16Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • The Alibaba Phenomenon Alibaba.com 17Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • Alibaba.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD 18Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • Alibaba.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD 19Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • Alibaba.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD 20Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • The Alibaba Phenomenon AliExpress.com 21Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • Alibaba.com - AliExpress.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD 22Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • Alibaba.com - AliExpress.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD 23Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • Do I Have These Problems? This is a question we all should be asking. 24Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • How to Enforce Counterfeit Sales Should we solely rely on our Government? 25Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • How to Enforce Counterfeit Sales Register Key Trademarks (Brands) • Register Trademarks for your brands • Most business mistakenly skip foreign TM registrations. • Trademarks are central to any enforcement strategy. 26Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • How to Enforce Counterfeit Sales Domain (brand) and infringer strategy • Identify the infringer(s) • Use an enterprise level investigation service. • Qualify the data and find the depth of the problem • Form an educated, enforcement strategy • Implement solutions immediately 27Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • How to Enforce Counterfeit Sales Where to look for infringement online? • Global Marketplaces • Typo Domain Names • Cybersquatting • Online auctions • Social Media • Paid search ads 28Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • How to Enforce Counterfeit Sales How to begin implementation? • Secure appropriate domain registrations • Purchase both Gtlds and Cctlds as needed • Identify and Recover Typographical domain names • Proactive, is far cheaper than reactive, posturing 29Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • How to Enforce Counterfeit Sales Actively Monitor for Online Counterfeits • Utilize Online Brand and Trademark Monitoring • Regularly crawl the Internet and online marketplaces for sale of unauthorized and counterfeit items • Search for paid advertisement placement 30Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • How to Enforce Counterfeit Sales Next steps to take? • Compile list of infringements and qualify results • Uncover identities of infringers • Collect necessary evidence • Send Cease and Desist and Demand letters • Submit evidence and filings to appropriate agencies • Escalate where applicable 31Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • How to Enforce Counterfeit Sales What outlets exist for dispute escalation? • eBay VeRO program • Alibaba Aliprotect program • TaoBao IPR program • DHGate IP rights process • Made-in-China Compliance Department • UDRP - Universal Dispute Resolution Procedure • Country Specific escalation (CDRP, India, etc) • Cease and Desist correspondence. 32Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • How to Enforce Counterfeit Sales Implementing Anti-counterfeiting Techniques • Consider badging to identify authorized sellers • Make it known you will not honor warranties for items purchased from an unauthorized seller. • Remove all products and authorization from online retailers with ineffective escalation policies • Create whitelist on website of authorized retailers 33Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • How to Enforce Counterfeit Sales Work with Experienced Brand Protection • Select a qualified Brand Protection solution • International and U.S. IP experience • Enforcement that can work independently or in conjunction with your inside and/or outside counsel • Monitoring and Enforcement under one roof • Offers enterprise level investigations • Flexibility to adapt a solution to your specific needs 34Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • Just Keep in Mind You don’t have to be the top brands in the world!!! Source: businessweek.com 35Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
    • Thank You Questions? March 28, 2013 Counterfeit & Gray Market Sales: What Are You Doing About It? David Howell Director, Brand Protection, Channel IQ dhowell@channeliq.com Channel IQ 350 W Ontario St, 6th & 7th Floors Chicago, IL 60654 #CIQBP 312.846.1199 www.channeliq.comWebinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP