ChannelNet® Makes It Easier for
                                          La-Z-Boy Customers to Shop
                     ...
Streamlined Customer Experience                   • ChannelNet also provided ongoing support
                             ...
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ChannelNet La-Z-Boy Case Study

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La-Z-Boy may be the world’s number one seller of upholstery furniture, but when they recognized the Web’s potential, they didn’t sit around on their famous recliners. The company selected ChannelNet to develop and implement a multichannel marketplace solution that incorporates its top-producing Furniture Galleries retail stores into a seamless online experience for furniture shoppers.

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Transcript of "ChannelNet La-Z-Boy Case Study"

  1. 1. ChannelNet® Makes It Easier for La-Z-Boy Customers to Shop Online and Buy In-Store HIGHLIGHTS La-Z-Boy may be the world’s number one The Solution seller of upholstery furniture, but when they • A unified network of Web sites for recognized the Web’s potential, they didn’t ChannelNet started by conducting interviews 300 La-Z-Boy Furniture Galleries sit around on their famous recliners. The and focus groups with various constituents retail shops company selected ChannelNet to develop involved in sales and marketing to learn • Adoption by 40 percent of the and implement a multichannel marketplace what they needed from a multichannel retailers at the initial rollout solution that incorporates its top-producing solution. From there, ChannelNet developed demonstration Furniture Galleries retail stores into a the strategy, technology approach, and seamless online experience for furniture rollout plan for La-Z-Boy’s new multichannel • Centralized control by brand shoppers. marketplace. managers, with a localized Web presence for each retailer at a fraction of the cost of a custom Background Using its ChannelNet SiteBuilder™ software website product, ChannelNet in four weeks created La-Z-Boy recognized that furniture shoppers a unified network of Web sites for La-Z-Boy • The ability to manage Web sites often research product options on the Web Furniture Galleries that optimized sales without employing IT resources. before visiting a store to see, touch, and and marketing interactions between the try out their choices and then make the company, its furniture shoppers, and its purchase. To accommodate consumer buying retail partners; used corporate Web site patterns, La-Z-Boy wanted a unified network functionality and branding; and improved of Web sites that could: Web site design, content, functionality, and administration. • Transition shoppers from their online research to a designer at one of 300 The many convenient, timesaving, and sales Furniture Galleries stores. support features of the La-Z-Boy Furniture • Generate qualified leads for the company’s Galleries Web sites include: retail partners. © 2006 ChannelNet. All Rights Reserved.
  2. 2. Streamlined Customer Experience • ChannelNet also provided ongoing support for Furniture Galleries to ensure that La-Z- • As shoppers research products on the La-Z- Boy retailers were using multichannel best Boy retail Web sites, they are encouraged practices with Web-savvy furniture shoppers. to contact a local Furniture Galleries store in one of several ways to arrange an The Results appointment with an in-store or in-home designer. The new La-Z-Boy Furniture Galleries Web sites • Contact information for these qualified leads create a dynamic, multichannel marketplace is sent via email to Furniture Galleries for to streamline the online experience of follow-up. furniture shoppers, drive more customers into the Furniture Galleries, and increase sales per Easy, Convenient Site Maintenance square foot. • A simple, browser-based administrative At La-Z-Boy’s retailer conference in June 2003, interface with point-and-click tools allows ChannelNet staffed a booth to demonstrate each retail store to manage and maintain the solution and enlist support from Furniture local content, such as promotions, branding Galleries. Over 40 percent of the retailers elements, and staff biographies, without the signed up on the spot. need for on-site technical expertise. ABOUT CHANNELNET Brand and Product Integrity For 21 years ChannelNet has created multichannel solutions that help • La-Z-Boy retains centralized control over key companies sell complex products and portions of the Furniture Galleries Web sites services through traditional sales channels. Each solution is developed to keep messaging, product information, with its patent-pending software and marketing programs consistent. product, ChannelNet SiteBuilder™, • Brand managers establish parameters which significantly reduces the costs for the areas that Furniture Galleries can or and development time of custom cannot update. solutions. As a full-service company, • The Furniture Galleries Web sites use ChannelNet also offers expert professional services for everything the corporate-approved site and add local from multichannel sales strategies branding, content, and promotions to and best practices to dedicated create an individualized Web presence at a solution support. The privately- fraction of the cost of a custom site. held company is based outside San • An image library allows Galleries to choose Francisco in Mill Valley, California, from corporate-approved images. with offices in Detroit, Michigan. Channel Acceptance and Adoption ChannelNet • ChannelNet provided professional training 100 Shoreline Hwy. Building B, Suite 300 and services that included the rollout and Mill Valley, CA 94941 ongoing support of the solution. Tel. 800-677-6858 • The training program included user manuals Fax 415-332-1635 and phone sessions to take participants through the Web site setup process. Email: sales@channelnet.com www.channelnet.com © 2006 ChannelNet. All Rights Reserved.

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