Hosted by Prem Shah, VP Strategy, Chango
A discussion with Anshu Khurana, FBX Partner Manager, Facebook
FBX News Feed presents a unique opportunity for marketers to serve ads within a Facebook user’s News Feed and drive offsite conversions using this bigger ad format. By leveraging Chango’s intent data, advertisers can retarget users with relevant ads based on their browsing and search history.
In this webinar, you will learn:
1. What is Facebook Exchange (FBX)
2. The difference between Right Hand-Side Ads and Page Post Link Ads (i.e. News Feed)
3. The real FBX opportunity for marketers
4. How to combine search data with FBX targeting