The “leaky” marketing funnel Your Site Conversion Don’t click on your SEM ad Leave your site without purchasing Prospec(ng Leaks Conversion Leaks
Advanced site retargeting 1. Cookie the Leak 3. Convert Your Site Conversion Event Your Site 2. Retarget Inbound via Search Exit via Shopping Cart Exit a?er browsing Download whitepaper
What is search retargeting? 3. Convert Your Site Convert 2. Retarget 1. Cookie the Leak
Search retargeting – digging deeper1) Where is data collected from? 2) Where do my ads appear? 3) What are diﬀerent approaches to Search Retarge(ng?
Search Retargeting Solutions Data separated from Media Next Genera(on PlaKorms Keywords Keywords Segment CreaFon Integrated DSP 3rd party DSP • Keyword level opFmizaFon ++ • Limited granularity • Keyword reports • limited opFmizaFon • No keyword reports
Getting started! 1) Keywords • SEM list is good start • Think broader 2) Conversion Pixel • Unless you are just running a CTR campaign 3) Crea(ve • O?en overlooked! • Dynamic CreaFve – not at product level