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Retargeting and Remarketing - SMX Toronto, Chris Sukornyk CEO

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Chris Sukornyk, Chango's CEO shares his perspectives on the different types of retargeting and remarketing during SMX Toronto. …

Chris Sukornyk, Chango's CEO shares his perspectives on the different types of retargeting and remarketing during SMX Toronto.

Published in: Technology, Design

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  • 1. Search + Site Retargeting
  • 2. The “leaky” marketing funnel Your  Site   Conversion  Don’t  click  on  your  SEM  ad   Leave  your  site  without  purchasing   Prospec(ng  Leaks     Conversion  Leaks  
  • 3. Advanced site retargeting  1.  Cookie  the  Leak     3.  Convert   Your  Site   Conversion   Event   Your  Site   2.  Retarget   Inbound  via  Search     Exit  via  Shopping  Cart   Exit  a?er  browsing   Download  whitepaper  
  • 4. What is search retargeting? 3.  Convert   Your  Site   Convert   2.  Retarget  1.  Cookie  the  Leak  
  • 5. Search retargeting – digging deeper1)  Where  is  data  collected  from?        2)  Where  do  my  ads  appear?          3)  What  are  different  approaches  to  Search  Retarge(ng?  
  • 6. Search Retargeting Solutions Data  separated  from  Media   Next  Genera(on  PlaKorms     Keywords   Keywords   Segment  CreaFon   Integrated  DSP   3rd  party  DSP   •  Keyword  level   opFmizaFon  ++   •  Limited  granularity   •  Keyword  reports   •  limited  opFmizaFon     •  No  keyword  reports    
  • 7. Getting started! 1)  Keywords   •  SEM  list  is  good  start   •  Think  broader     2)  Conversion  Pixel   •  Unless  you  are  just  running  a  CTR  campaign     3)  Crea(ve   •  O?en  overlooked!     •  Dynamic  CreaFve  –  not  at  product  level    
  • 8. Questions? www.chango.com/whitepaper