Webinar: Programmatic Predictions For 2014
 

Webinar: Programmatic Predictions For 2014

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Most marketers know by now that programmatic marketing is our future, but are you interested in finding out just how it will grow and evolve in the coming year? ...

Most marketers know by now that programmatic marketing is our future, but are you interested in finding out just how it will grow and evolve in the coming year?

On Dec 19th, the American Marketing Association hosted an informative one-hour webcast titled, “Top 10 Programmatic Marketing Predictions for 2014”. Industry leaders shared their predictions as to what will be “trending” in programmatic in the not so distant future. Chango’s VP of Strategy, Premal Shah, discussed this hot topic along with Quasim Saifee, GM at OpenX, in a structured and detailed presentation. The goal is that by the end of this session you will be an expert in all things programmatic, and will be able to leverage this information to your marketing advantage in the new year!

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Webinar: Programmatic Predictions For 2014 Webinar: Programmatic Predictions For 2014 Presentation Transcript

  • Premal Shah @prem_shah Thanks for joining! Tweet us your thoughts and predictions for 2014 to @prem_shah or @chango with hashtag #2014marketingpredictions
  • CONFIDENTIAL // 2013 //
  • BRANDING For Generating Awareness • • • • • • Programmatic Video Custom Premium Marketplace 3rd Party Data Segments FBX News Feed Search Retargeting Twitter Retargeting PROSPECTING For Finding New Customers • • • • Search Retargeting Look-alike Targetng Demographic/Psychographic Twitter Retargeting RETARGETING For More Conversions • CRM Data RetargetingEmail RetargetingProgrammatic Site RetargetingFBX RightrailFBX News Feed • Twitter Retargeting
  • MARCH 2013 Launch of FBX News Feed; native solution within social… APRIL 2013 Rise in Video RTB spend… Q3 & Q4 2014 OCTOBER 2013 BUT ONGOING Search related changes rolled out by Google… SEPTEMBER & OCTOBER 2013 More on cookie-less environment? Microsoft, Google, Device Identifiers… NOVEMBER 2013 Acquisitions, IPOs, funding… OCTOBER 2013 Enhancements to Facebook Custom Audiences… NOVEMBER 2013 Role of mobile during Thanksgiving… Continued rise in RTB spend… DECEMBER 2013 ONGOING Evolution of DMPs, DSPs, platforms and data… ONGOING Rise in viewability and fraud awareness… And more… Launch of Twitter’s tailored audiences… BIG TOPIC AT EVENTS Ongoing attention to attribution and incrementality… ONGOING & GROWING Device fragmentation: desktop, smartphones, TV, tablets, et c…
  • 2013 was noisy butbut extremely productive as it relatesrelates 2013 was noisy extremely productive as it to the the right message to the right audience, at to drivingdrivingright message to the right audience, at the right time, to the right medium/platform the right time, and to theright medium/platform.
  • $25.0 30% 25% $20.0 In billions 20% Total digital display ad spending Total spend on video advertising $15.0 15% $10.0 10% 5% $5.0 $0.0 RTB as % of total digital display ad spend RTB as % of video advertising spend 0% 2012 2013 2014 Mobile display will be an area to look out for. Total spend, including Facebook and Twitter, is expected to grow from $3.8 billion in 2013 to $14.5 billion by 2017.
  • YES Click-through & View-through Somewhat NO View-through Very Over 70% of brands Over 65% of respondents Only 25% of the respondents and agencies surveyed said they DON’T have separate retargeting goals for mobile use a combination of CT & VT or VT only. Attribution and testing for incrementality will continue to matter. were very satisfied with the vendors or partners they’ve been working with. Majority are somewhat happy. There’s much more to be done along the lines of transparency, efficiency and overall effectiveness. Note: Survey included over 225 brands and agencies Source: The Retargeting Barometer Report by Chango