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PPC Beyond Search

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SES - San Francisco, August 13-17, 2012

SES - San Francisco, August 13-17, 2012


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  • 1. PPC Beyond SearchDax HammanChangoChief Revenue OfficerSan Francisco| August 13–17
  • 2. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 3. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 4. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 5. San Francisco | August 13–17, 2012 | #sessfThe future at SES Chicago 2011…  @daxhamman
  • 6. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 7. San Francisco | August 13–17, 2012 | #sessf First questions from search marketersSpeaker Logo Here
  • 8. San Francisco | August 13–17, 2012 | #sessf First questions from search marketersSpeaker Logo Here
  • 9. San Francisco | August 13–17, 2012 | #sessf @daxhamman / @chango
  • 10. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 11. San Francisco | August 13–17, 2012 | #sessf
  • 12. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 13. San Francisco | August 13–17, 2012 | #sessfAudience buying @daxhamman
  • 14. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 15. San Francisco | August 13–17, 2012 | #sessf =SEM! @daxhamman
  • 16. San Francisco | August 13–17, 2012 | #sessfData (who) Media (where) @daxhamman
  • 17. San Francisco | August 13–17, 2012 | #sessf
  • 18. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 19. San Francisco | August 13–17, 2012 | #sessf What do I buy?Speaker Logo Here
  • 20. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 21. San Francisco | August 13–17, 2012 | #sessfCustomize to location Customize to productUse form fields Customize with actual search term used @daxhamman
  • 22. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 23. San Francisco | August 13–17, 2012 | #sessf80 / 20 @daxhamman
  • 24. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 25. San Francisco | August 13–17, 2012 | #sessfThe PSA report @daxhamman
  • 26. San Francisco | August 13–17, 2012 | #sessf SEM Order ID1. Track Display Order ID2. Measure SEM = $4,000 Display = $5,000 SEM and display = $1,000 Overlap = $1k / $10k = 10% @daxhamman
  • 27. San Francisco | August 13–17, 2012 | #sessf
  • 28. San Francisco | August 13–17, 2012 | #sessf “Thank you!” View-Through Attribution Exposed: What last click isn’t telling you Chango.com/resourcesFind us:Chango / @changoDaxthink.comDax Hamman / @daxhamman