Your SlideShare is downloading. ×
0
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
PPC Beyond Search
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

PPC Beyond Search

408

Published on

SES - San Francisco, August 13-17, 2012

SES - San Francisco, August 13-17, 2012

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
408
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. PPC Beyond SearchDax HammanChangoChief Revenue OfficerSan Francisco| August 13–17
  • 2. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 3. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 4. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 5. San Francisco | August 13–17, 2012 | #sessfThe future at SES Chicago 2011…  @daxhamman
  • 6. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 7. San Francisco | August 13–17, 2012 | #sessf First questions from search marketersSpeaker Logo Here
  • 8. San Francisco | August 13–17, 2012 | #sessf First questions from search marketersSpeaker Logo Here
  • 9. San Francisco | August 13–17, 2012 | #sessf @daxhamman / @chango
  • 10. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 11. San Francisco | August 13–17, 2012 | #sessf
  • 12. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 13. San Francisco | August 13–17, 2012 | #sessfAudience buying @daxhamman
  • 14. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 15. San Francisco | August 13–17, 2012 | #sessf =SEM! @daxhamman
  • 16. San Francisco | August 13–17, 2012 | #sessfData (who) Media (where) @daxhamman
  • 17. San Francisco | August 13–17, 2012 | #sessf
  • 18. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 19. San Francisco | August 13–17, 2012 | #sessf What do I buy?Speaker Logo Here
  • 20. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 21. San Francisco | August 13–17, 2012 | #sessfCustomize to location Customize to productUse form fields Customize with actual search term used @daxhamman
  • 22. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 23. San Francisco | August 13–17, 2012 | #sessf80 / 20 @daxhamman
  • 24. San Francisco | August 13–17, 2012 | #sessf @daxhamman
  • 25. San Francisco | August 13–17, 2012 | #sessfThe PSA report @daxhamman
  • 26. San Francisco | August 13–17, 2012 | #sessf SEM Order ID1. Track Display Order ID2. Measure SEM = $4,000 Display = $5,000 SEM and display = $1,000 Overlap = $1k / $10k = 10% @daxhamman
  • 27. San Francisco | August 13–17, 2012 | #sessf
  • 28. San Francisco | August 13–17, 2012 | #sessf “Thank you!” View-Through Attribution Exposed: What last click isn’t telling you Chango.com/resourcesFind us:Chango / @changoDaxthink.comDax Hamman / @daxhamman

×