Crossing the Digital Divide:The Leap from Search to DisplayDax HammanChief Revenue Officerdax@chango.com                  ...
New York | March 19–23, 2012 | #sesny                @daxhamman / @chango
New York | March 19–23, 2012 | #sesny                @daxhamman / @chango
New York | March 19–23, 2012 | #sesny                @daxhamman / @chango
New York | March 19–23, 2012 | #sesny   First questions from search marketersSpeaker Logo Here
New York | March 19–23, 2012 | #sesny   First questions from search marketersSpeaker Logo Here
New York | March 19–23, 2012 | #sesny                      @daxhamman /                          @chango
New York | March 19–23, 2012 | #sesny                @daxhamman / @chango
New York | March 19–23, 2012 | #sesny
New York | March 19–23, 2012 | #sesny                @daxhamman / @chango
New York | March 19–23, 2012 | #sesnyAudience buying                                  @daxhamman / @chango
New York | March 19–23, 2012 | #sesny                @daxhamman / @chango
New York | March 19–23, 2012 | #sesny                @daxhamman / @chango
New York | March 19–23, 2012 | #sesny                                                                 Search              ...
New York | March 19–23, 2012 | #sesny      What do I buy?Speaker Logo Here
New York | March 19–23, 2012 | #sesnyThe PSA report                                 @daxhamman / @chango
New York | March 19–23, 2012 | #sesny              SEM                   Order ID1. Track             Displa              ...
New York | March 19–23, 2012 | #sesny               “Thank you!”Retargeting Exposed:Not Another Whitepaper About Retargeti...
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Crossing the digital divide SES NYC - Dax Hamman , CRO Chango

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Earlier this week, our very own CRO (Dax Hamman) sat on this insightful panel during SES NYC. The panel addressed some of the fundamental opportunities and challenges SEM Marketers face when they expand their expertise to Display advertising.

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Crossing the digital divide SES NYC - Dax Hamman , CRO Chango

  1. 1. Crossing the Digital Divide:The Leap from Search to DisplayDax HammanChief Revenue Officerdax@chango.com New York | March 19–23
  2. 2. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  3. 3. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  4. 4. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  5. 5. New York | March 19–23, 2012 | #sesny First questions from search marketersSpeaker Logo Here
  6. 6. New York | March 19–23, 2012 | #sesny First questions from search marketersSpeaker Logo Here
  7. 7. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  8. 8. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  9. 9. New York | March 19–23, 2012 | #sesny
  10. 10. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  11. 11. New York | March 19–23, 2012 | #sesnyAudience buying @daxhamman / @chango
  12. 12. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  13. 13. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  14. 14. New York | March 19–23, 2012 | #sesny Search Site retargetin retargetin Search Site g g Strength of intent Retargeting RetargetingStrength of intent Behavior al Behavioral Demo targeting targeting targeting Demo Site targeting Site placemen targeting t @daxhamman / @chango
  15. 15. New York | March 19–23, 2012 | #sesny What do I buy?Speaker Logo Here
  16. 16. New York | March 19–23, 2012 | #sesnyThe PSA report @daxhamman / @chango
  17. 17. New York | March 19–23, 2012 | #sesny SEM Order ID1. Track Displa Order ID y2. Measure SEM = $4,000 Display = $5,000 SEM and display = $1,000 Overlap = $1k / $10k = 10% @daxhamman / @chango
  18. 18. New York | March 19–23, 2012 | #sesny “Thank you!”Retargeting Exposed:Not Another Whitepaper About Retargeting!Chango.com/whitepaperFind us:Chango / @changoDaxthink.comDax Hamman / @daxhamman
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