Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Crossing the digital divide SES NYC - Dax Hamman , CRO Chango

5,507
views

Published on

Earlier this week, our very own CRO (Dax Hamman) sat on this insightful panel during SES NYC. The panel addressed some of the fundamental opportunities and challenges SEM Marketers face when they …

Earlier this week, our very own CRO (Dax Hamman) sat on this insightful panel during SES NYC. The panel addressed some of the fundamental opportunities and challenges SEM Marketers face when they expand their expertise to Display advertising.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
5,507
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Crossing the Digital Divide:The Leap from Search to DisplayDax HammanChief Revenue Officerdax@chango.com New York | March 19–23
  • 2. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  • 3. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  • 4. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  • 5. New York | March 19–23, 2012 | #sesny First questions from search marketersSpeaker Logo Here
  • 6. New York | March 19–23, 2012 | #sesny First questions from search marketersSpeaker Logo Here
  • 7. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  • 8. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  • 9. New York | March 19–23, 2012 | #sesny
  • 10. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  • 11. New York | March 19–23, 2012 | #sesnyAudience buying @daxhamman / @chango
  • 12. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  • 13. New York | March 19–23, 2012 | #sesny @daxhamman / @chango
  • 14. New York | March 19–23, 2012 | #sesny Search Site retargetin retargetin Search Site g g Strength of intent Retargeting RetargetingStrength of intent Behavior al Behavioral Demo targeting targeting targeting Demo Site targeting Site placemen targeting t @daxhamman / @chango
  • 15. New York | March 19–23, 2012 | #sesny What do I buy?Speaker Logo Here
  • 16. New York | March 19–23, 2012 | #sesnyThe PSA report @daxhamman / @chango
  • 17. New York | March 19–23, 2012 | #sesny SEM Order ID1. Track Displa Order ID y2. Measure SEM = $4,000 Display = $5,000 SEM and display = $1,000 Overlap = $1k / $10k = 10% @daxhamman / @chango
  • 18. New York | March 19–23, 2012 | #sesny “Thank you!”Retargeting Exposed:Not Another Whitepaper About Retargeting!Chango.com/whitepaperFind us:Chango / @changoDaxthink.comDax Hamman / @daxhamman