Even in a world of 'big data' and 'programmatic marketing,' the reality is that creative still matters. It is often the area where the most potential for improvement exists, and where a relatively small investment can yield enormous returns, whether it be in the ad copy, the story or the landing page.
In this webinar, you will learn:
Why creative is still relevant to brand and direct response marketers
What are the first, second and third creative
How to approach creative with a test and learn attitude
3 things you should watch for when designing a retargeting creative